Bower SFD728C TTL Zoom Shoe Mount Flash (Guide No. 92'/28 m at 50mm) for Canon EOS E-TTL II

  • Price: $52.10
  • GBP 32.93
  • B&H # BOSFD728C
  • Mfr# SFD728C

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Remember the Essentials

Batteries are not included. Please make sure to purchase batteries to operate the device.

The Bower SFD728C TTL Zoom Shoe Mount Flash is the economical solution for the SLR user who wants a simple-to-use flash. The flash is fully automatic, with full TTL operation. Compact and lightweight at less than 8 oz (without batteries), but still provides some extra features like bounce & swivel, and a manual zoom head.

The perfect all-around flash for any 35mm autofocus SLR shooter.

Bounce & Swivel Head
Flash has vertical bounce of 90° and horizontal swivel of 330°
AF Assist
Autofocus auxiliary lamp helps the camera to focus in low-light situations
Mount Shoe
Guide No. 92' (28.04 m) at 50 mm position
Exposure Control Manual/TTL
Angle of Coverage 75° - 28°
Vari-Power None
TTL Dedication Yes
Bounce Head Yes
Swivel Head Yes
Coverage 28 mm - 85 mm (Full frame)
Zoom Head Full frame: 28 mm - 85 mm
Off Camera Terminal None
Compensation None
Wireless Communication Channels None
Wireless Groups None
Power Source 4x AA Alkaline, Lithium, NiCad, Rechargeable Ni-MH Batteries
Dimensions (WxHxD) 2.75 x 6.6 x 1.9" / 6.99 x 16.76 x 4.83 cm
Weight 7.8 oz / 221 g

REVIEW SNAPSHOT®

by PowerReviews
Bower SFD728C TTL Flash for Canon E-TTL II
 
3.9

(based on 36 reviews)

Ratings Distribution

  • 5 Stars

     

    (11)

  • 4 Stars

     

    (16)

  • 3 Stars

     

    (6)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (2)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to use (25)
  • Lightweight (21)
  • Consistent output (12)
  • Fast recycling (11)
  • Durable (10)

Cons

  • Heavy / bulky (4)
  • Heavy (3)

Best Uses

  • General purpose (19)
  • Portraits (17)
  • Fill flash (11)
  • Everyday (7)
  • Night photography (7)
    • Reviewer Profile:
    • Semi-professional (7), Casual photographer (6), Photo enthusiast (6), Enthusiast (5), Semi-pro photographer (4)
    • Was this a gift?:
    • No (15)

Most Liked Positive Review

 

One great flash!

I use this product for doing portraits and also for outside to cut down on shadows. It works wonderful. It is very lightweight which is really good when I have to go to nature ...Read complete review

I use this product for doing portraits and also for outside to cut down on shadows. It works wonderful. It is very lightweight which is really good when I have to go to nature shots. The price is the best thing about this flash. I haven't found anything wrong with it.

VS

Most Liked Negative Review

 

You get what you pay for

I wanted a flash primarily for indoor,impromtu family photos. I take most of my serious photos in natural or controlled lighting. So I did not expect professional results. However, if you are ...Read complete review

I wanted a flash primarily for indoor,impromtu family photos. I take most of my serious photos in natural or controlled lighting. So I did not expect professional results. However, if you are very diligent it is a better flash than that which comes with the canon xsi. It goes through batteries quickly. You must be careful with the on switch as it always seems to turn itself on in my bag so I have had to resort to removing the batteries. Also in a few of my pictures I can see flash vignetting. There is also about a 15 second delay in between flash pics.

REVIEWS

Reviewed by 36 customers

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Displaying reviews 1-20

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4.0

" I LIKE IT"

By TRUFAITH

from CANDLER NC

About Me Photo Enthusiast

Verified Buyer

Pros

  • Consistent Output
  • Easy To Use
  • Lightweight

Cons

  • Slow Recycling

Best Uses

  • Fill Flash
  • General Use

Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

I GENERALLY USE MY CAMERA FOR RECREATION AND FOR THE MONEY I THINK IS A GOOD LITTLE FLASH. IT`S LIGHT AND PRETTY VERSATILE. ONLY DOWNSIDE IS THAT IT IS A LITTLE SLOW TO RECYCLE.

  • Was this a gift?:
  • No

Comment on this review

 
3.0

CHEAP & SIMPLE

By Mark

from Jersey Shore

About Me Photo Enthusiast

Verified Buyer

Pros

  • Consistent Output
  • Easy To Use
  • Lightweight

Cons

    Best Uses

    • Fill Flash
    • Portraits

    Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

    this flash is great for anyone that is looking to upgrade from their on camera flash and great for beginners because of its TTL compatibility. It's sync speed is slow, limiting its uses slightly, but what do you expect from a flash under 60$? It is nothing compared to my 580exii, but you get what you pay for. It works great off camera on PW's for fill lighting

    For what you pay? 5/5

    • Was this a gift?:
    • No

    Comment on this review

     
    4.0

    A reasonable purchase with reasonable pr

    By joe

    from washington

    About Me Photo Enthusiast

    Verified Buyer

    Pros

    • Easy To Use
    • Fast Recycling
    • Versatile

    Cons

      Best Uses

      • General Use
      • Portraits

      Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

      I would have liked auto zoom but no more than I will use a flash I can manually set the zoom.

      • Was this a gift?:
      • No

      Comment on this review

       
      4.0

      Very nice flash

      By kevahn

      from san diego, ca

      About Me Semi-pro Photographer

      Verified Buyer

      Pros

      • Consistent Output
      • Durable
      • Easy To Use
      • Fast Recycling
      • Lightweight
      • Powerful Output
      • Versatile

      Cons

        Best Uses

        • Fill Flash
        • General Use
        • Night Photography
        • Portraits

        Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

        TTL works well, fast recharge, great price

        • Was this a gift?:
        • No

        Comment on this review

        (2 of 2 customers found this review helpful)

         
        4.0

        No programming needed

        By Big Al

        from King George, VA

        About Me Photo Enthusiast

        Verified Buyer

        Pros

        • Easy To Use
        • Lightweight
        • Versatile

        Cons

          Best Uses

          • General Use
          • Photojournalism
          • Portraits
          • Wedding

          Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

          I brought this flash to attach to my Canon T2i. I was concerned when I researched flashes due to many comments about needing to program the camera to use a flash. I was very happy when all I had to do was put the batteries in, hook the flash to the hotshoe, turn it and the camera on and begin taking pictures. The flash is very well suited for my amateur photography style although I haven't tried it yet for night shooting. So far its proven to be a good product for the price.

          • Was this a gift?:
          • No

          Comment on this review

           
          3.0

          Good value, but poor for close shots.

          By GB

          from Detroit, MI

          About Me Photo Enthusiast

          Verified Buyer

          Pros

          • Easy To Use
          • Fast Recycling
          • Gets the job done and def
          • Lightweight

          Cons

          • Not best coverage

          Best Uses

            Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

            Good value and gets the job done.
            However, even if you are a reasonable distance from your subject, you don't get full coverage, leaving a noticeable dark zone. You need to adjust the flash and your position somewhat to get things right. Just a slight inconvenience, but not a deal-breaker.

            • Was this a gift?:
            • No

            Comment on this review

            (2 of 2 customers found this review helpful)

             
            1.0

            Quit 30 Shots Into a Wedding

            By Christy

            from Michigan

            About Me Semi-pro Photographer

            Pros

            • Lightweight

            Cons

            • Defective

            Best Uses

            • Fill Flash
            • General Use

            Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

            I'm a semi-pro photographer and I needed a flash for indoor portraits and to lighten up faces on cloudy days. This flash had the bounce and swivel that I needed for the Gary Fong LIghtsphere. After a couple test shots, I began shooting portraits before a wedding. Right when I started shooting the bride, about 30 shots into using the flash, it died inexplicably. I changed the batteries a couple times and couldn't even get it to turn on. It seemed like a great value when I ordered but it's just not reliable enough. Spending the extra $100 and going for something a little better.

            • Was this a gift?:
            • No

            Comment on this review

            (0 of 2 customers found this review helpful)

             
            5.0

            Lots of flash for the money!!

            By rentacar

            from Blackwell, OK

            About Me Semi-pro Photographer

            Verified Buyer

            Pros

            • Consistent Output
            • Durable
            • Easy To Use
            • Fast Recycling
            • Lightweight
            • Powerful Output
            • Versatile

            Cons

            • none

            Best Uses

            • Fill Flash
            • General Use
            • Night Photography
            • Photojournalism
            • Portraits

            Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

            I use this flash for general subjects as well as wedding photos.
            I like its ease of use, its quality and price.

            • Was this a gift?:
            • No

            Comment on this review

            (2 of 2 customers found this review helpful)

             
            4.0

            Decent for the price

            By Pizza Commander

            from New York, NY

            About Me Casual Photographer

            Verified Buyer

            Pros

            • Consistent Output
            • Easy To Use
            • Fast Recycling
            • Lightweight

            Cons

            • Chinsy hotshoe lock

            Best Uses

              Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

              I don't have a lot of experience with on-camera flashes, but this guy seems pretty worth the money. My only complaint is the spinning lock for the hotshoe mount is cheap plastic and has a tendency to spin loose.

              • Was this a gift?:
              • No

              Comment on this review

              (1 of 1 customers found this review helpful)

               
              5.0

              SFD728C works fine

              By My Digital Foto

              from Gainesville, GA

              About Me Semi-pro Photographer

              Verified Reviewer

              Pros

              • Consistent Output
              • Easy To Use
              • Fast Recycling

              Cons

              • Bulky

              Best Uses

              • Fill Flash
              • General Use
              • Portraits

              Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

              I put this on my Canon T2i, made sure it was enabled in the menu and it worked immediately with no fuss. So far I don't see any faults. Compared to the Canon brand it's great, may be a little bulky.

              • Was this a gift?:
              • No

              Comment on this review

              (1 of 1 customers found this review helpful)

               
              5.0

              Great flash for the price

              By Jeff

              from Omaha, NE

              About Me Casual Photographer

              Verified Buyer

              Pros

              • Easy To Use
              • Fast Recycling
              • Lightweight

              Cons

                Best Uses

                • Fill Flash
                • General Use

                Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

                I was surprised to find a TTL flash this cheap. It is a great flash for the money.

                • Was this a gift?:
                • Yes

                Comment on this review

                (2 of 2 customers found this review helpful)

                 
                5.0

                Very nice flash for a very nice price.

                By M.C. Chavez

                from Portland, OR

                About Me Photo Enthusiast

                Verified Reviewer

                Pros

                • Affordable
                • Easy To Use
                • Lightweight

                Cons

                • Slow Recycling
                • Terrable Battery Door

                Best Uses

                • Fill Flash
                • General Use
                • Portraits

                Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

                I used mine on a t1i and it worked flawlessly. The battery door is absoluteley terrible though.

                • Was this a gift?:
                • No

                Comment on this review

                (2 of 2 customers found this review helpful)

                 
                4.0

                Reliable, well priced flash

                By ChiliFrei64

                from Detroit, MI

                About Me Casual Photographer

                Verified Buyer

                Pros

                • Consistent Output
                • Durable
                • Easy To Use
                • Fast Recycling
                • Versatile

                Cons

                • Bulky
                • Heavy
                • Weak Output

                Best Uses

                • Fill Flash
                • General Use
                • Portraits

                Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

                I am a casual amature photographer. I don't need the best equipment but I want equipment that works as advertised. After trying a couple other cheaper flashes, they were horribly inconsistent. This one, fires EVERY TIME. It's supports E-TTL II, so no manual configuration. Has a swivel/bounce head and feels pretty durable. I mainly use this to shoot photo's of my kids in my makeshift "studio" setup(basement with different color sheets and a bean bag) and it has allowed me to resolve my lighting issues I had when shooting.
                All in all great flash for the money.
                I gave it 4 out of 5 because the output isn't as bright as some of the others I have tried out, but plenty bright enough for most applications.

                • Was this a gift?:
                • Yes

                Comment on this review

                (1 of 1 customers found this review helpful)

                 
                5.0

                Everything I needed and nothing I didn't

                By Rick

                from Worcester, MA

                About Me Casual Photographer

                Verified Buyer

                Pros

                • Easy To Use
                • Inexpensive
                • Powerful Output

                Cons

                  Best Uses

                  • General Use

                  Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

                  New DSLR user with limited experience so I was looking for something that would help me get better results with a minimum investment. This flash is perfect. Low price, all the features a begginer would need and nothing extra that you wouldn't need.

                  • Was this a gift?:
                  • No

                  Comment on this review

                  (1 of 1 customers found this review helpful)

                   
                  3.0

                  Better than a pop up flash

                  By joe

                  from Malvern PA

                  About Me Casual Photographer

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Its Cheap

                  Cons

                  • Not very robust

                  Best Uses

                  • General Use

                  Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

                  I am very happy with this flash, it is easy to use, and it works well. I use it for taking snap shots of my kids. I use it with a diffuser and the swivel and rotation seems like it will not be very durable because it is already getting weak. However, I like this flash because it is allowing me to experiment without spending a ton.

                  • Was this a gift?:
                  • No

                  Comment on this review

                  (0 of 1 customers found this review helpful)

                   
                  4.0

                  Bower Flash for Canon EOS Xsi

                  By Gerry

                  from St. John's, Newfoundland Canada

                  About Me Casual Photographer

                  Verified Buyer

                  Pros

                  • Durable
                  • Easy To Use
                  • Fast Recycling
                  • Lightweight

                  Cons

                  • Heavy

                  Best Uses

                  • General Use
                  • Portraits

                  Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

                  Great photo flash for general use photography.

                  • Was this a gift?:
                  • No

                  Comment on this review

                  (0 of 2 customers found this review helpful)

                   
                  5.0

                  I will recommend this to a friend

                  By charing

                  from Virginia

                  About Me Hobbyist/Enthusiast

                  Verified Buyer

                  Pros

                  • Durable
                  • Easy To Use
                  • Lightweight
                  • Reliable

                  Cons

                    Best Uses

                    • Everyday use
                    • Traveling

                    Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

                    I will recommend this to a friend

                    • Was this a gift?:
                    • No

                    Comment on this review

                    (1 of 1 customers found this review helpful)

                     
                    3.0

                    Ok for the price

                    By Steve

                    from lakeland fl

                    About Me Semi-Professional

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Lightweight

                    Cons

                    • Not Durable

                    Best Uses

                    • Everyday use
                    • Portraits

                    Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

                    The flash works good. The only problem is it does not appear to be a very sturdy unit. The battery door seems to be very very thin and I expect it will not last long. It does work with the camera as it said it would. If the unit is stronger than it appears then it might be a great buy. We will have to see how that battery door works out.

                    Comment on this review

                    (3 of 3 customers found this review helpful)

                     
                    2.0

                    You get what you pay for

                    By Nessam

                    from Fl

                    About Me Semi-Professional

                    Verified Buyer

                    Pros

                      Cons

                        Best Uses

                        • Home

                        Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

                        I wanted a flash primarily for indoor,impromtu family photos. I take most of my serious photos in natural or controlled lighting. So I did not expect professional results. However, if you are very diligent it is a better flash than that which comes with the canon xsi. It goes through batteries quickly. You must be careful with the on switch as it always seems to turn itself on in my bag so I have had to resort to removing the batteries. Also in a few of my pictures I can see flash vignetting. There is also about a 15 second delay in between flash pics.

                        Comment on this review

                         
                        4.0

                        Very pleased

                        By Ray

                        from Georgia

                        About Me Casual user

                        Verified Buyer

                        Pros

                        • Easy To Use

                        Cons

                          Best Uses

                          • Everyday use
                          • Home
                          • Portraits
                          • Traveling

                          Comments about Bower SFD728C TTL Flash for Canon E-TTL II:

                          Bought this to use with a Canon SX10is. Works very well and makes this camera very good indoors. Bounce works well.

                          Comment on this review

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                          Batteries & Power

                          Required item:

                          Varta -  High-Energy 1.5 V AA E91 Alkaline Battery - 4 Pk
                          • Price: $1.50
                          • GBP 0.95
                           
                          Pearstone -  NM-4H23 4 AA NiMH Batteries (2300mAh) with 4 Hour Charger (110-240V)
                          • Price: $13.99
                          • GBP 8.84
                           

                          Flash Diffusers

                          Vello -  Universal Bounce Diffuser
                          • Price: $9.95
                          • GBP 6.29
                           

                          Reflectors

                          ExpoImaging -  Rogue FlashBender Large Positionable Reflector
                          • Price: $39.95
                          • GBP 25.25
                           

                          Brackets

                          Stroboframe -  Quick Flip 350 Bracket
                          • Price: $34.98
                          • GBP 22.11
                           

                          Sync Cords & Flash Remotes

                          Canon -  OC-E3 Off Camera Shoe Cord 3
                          • Price: $69.95
                          • GBP 44.22
                           
                          Vello -  TTL-Off-Camera Flash Cord for Canon EOS - 3' (1 m)
                          • Price: $14.99
                          • GBP 9.48
                           

                          Flash Pouch

                          LensCoat -  LensCoat FlashKeeper (Black)
                          • Price: $24.99
                          • GBP 15.80
                           

                          Flash Accessories

                          Vello -  Hot Shoe Adapter with PC Socket + Top Shoe - for Canon (E-TTL)
                          • Price: $29.95
                          • GBP 18.93
                           
                          View all Accessories

                          What's in the Box

                          Bower SFD728C TTL Zoom Shoe Mount Flash (Guide No. 92'/28 m at 50mm) for Canon EOS E-TTL II
                          • 1-Year Warranty
                           
                           
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