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Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter

Reg. Price: $78.63
Instant Savings: $35.83
Limited supply at this price
You Pay: $42.80
Product Highlights
  • Digital Multi-Coated
  • Reduces Internal Reflections on Sensors
  • Minimizes Bluish Cast
  • Protects Front Element
  • Black Aluminum Filter Ring
  • Ultra Thin Frame
  • Knurled Edge for Easy Attachment

The Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter is a wise initial investment. It helps protect your valuable investment from dust, moisture and scratches, which can lead to costly repairs.

Digital camera CCD or CMOS sensors are highly susceptible to reflections. This stray light can ruin your photographs with flare and ghosting. Hoya Digital Multi-Coating reduces any internal reflections, which means a clearer image with greater contrast.

A UV filter not only minimizes the bluish cast sometimes found under daylight conditions, but is also the best available protection against accidental damage to the front element of your lens. A lens that accidentally gets dropped on its front element while hiking can potentially be saved by purchasing this item. Some people refer to it as "cheap insurance".

As a lens protector, it should be left on at all times. Aside from that more-than-significant benefit, UV filters render your photos clearer, sharper and more contrasty. For those who enjoy outdoor photography, especially distant vistas, a UV filter can produce a more distinct and acceptable image by removing much of the blue tint normally associated with atmospheric haze.

The advantage of most Hoya filters is that Hoya puts, at least, one layer of anti-reflective coating on each side of their glass. It is not bare glass. Even if the glass is not multi-coated, this kind of production tends to minimize flare and ghosting. Digital Multi-Coating takes this protection to a higher level.

Hoya is one of the largest manufacturers of glass in the filter industry. In collaboration with its parent company, Tokina Optical, Hoya continues to strive to produce some of the best glass on the market. Currently, they hold 40% of the world's market for optical glass.

Note! Pro 1 Digital filters are ultra thin, but have a front thread

Digital Multi-Coated
Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by internal reflections that can be a problem with CCD and CMOS sensors
Black Almite Frame
Filters feature a black matte aluminum, satin-finish almite frame, which reduces reflections
Black Rimmed Glass
These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge
Low Profile Frame
Ultra-thin filter frames, which help to avoid vignetting on super wide angle lenses, are also designed to hold a lens cap
Knurling Edge Frame
These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal
UV Protected Case
Filter cases are UV protected, which further lengthens the life of filters
If desired, it can be left on the lens at all times, for protection
Type UV Pro 1 Digital
Size 77mm, 3mm thick 1
Please Note:

Filter is 3mm thick (glass is 1mm thick)

close
Grade Not Applicable
Filter Factor Not Applicable
Multi-Coated Digital Multi-Coated
Rotating No
Effect Cuts through haze, and can improve image clarity
Protects front element of lens
Application Helpful when photographing mountain and marine scenes, where increased haze threatens to make your photographs indistinct in color and clarity
Color Temperature Not Applicable
Construction Glass
Front Filter Thread Size 77mm
Front Lens Cap Size 77mm
Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter
  • Plastic Storage Case
  • 1-Year Warranty
  • REVIEW SNAPSHOT®

    by PowerReviews
    Hoya77mm Ultraviolet (UV) Pro 1 Digital Filter
     
    4.8

    (based on 156 reviews)

    Ratings Distribution

    • 5 Stars

       

      (131)

    • 4 Stars

       

      (22)

    • 3 Stars

       

      (2)

    • 2 Stars

       

      (0)

    • 1 Stars

       

      (1)

    99%

    of respondents would recommend this to a friend.

    Pros

    • Clear optics (134)
    • Strong construction (106)
    • Firm mount (95)
    • Easily mounted (92)
    • Consistent effect (64)

    Cons

    • Cross-threads easily (6)
    • Doesn't fasten well (3)

    Best Uses

    • Lens protection (128)
    • UV protection (100)
    • Color correction (8)
    • Artwork (5)
    • Image manipulation (4)
      • Reviewer Profile:
      • Photo enthusiast (59), Semi-pro photographer (38), Pro photographer (28), Casual photographer (9), Enthusiast (9)
      • Was this a gift?:
      • No (116)

    Most Liked Positive Review

     

    Great filter and superb quality.

    High quality filter. Easily works and combines with other filters(CPL,etc.)Image quality is superb, and clarity is excellent for this filter. I would highly recommend this product to all, and...Read complete review

    High quality filter. Easily works and combines with other filters(CPL,etc.)Image quality is superb, and clarity is excellent for this filter. I would highly recommend this product to all, and would buy again without any hesitation.

    VS

    Most Liked Negative Review

     

    Worst filter I have ever owned...

    Worst filter ever. I thought my photo's were looking off and so started experimenting with and without filter. With this filter picture consistently was soft compared to without. Even colors were affected, they...Read complete review

    Worst filter ever. I thought my photo's were looking off and so started experimenting with and without filter. With this filter picture consistently was soft compared to without. Even colors were affected, they looked weak. Lens I tested this on was 70-200L IS F2.8 Mark II. Buy the Hoya UV(0) HMC Super Multicoated, you'll be much happier and its cheaper.

    Reviewed by 156 customers

    Sort by

    Displaying reviews 1-20

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    5.0

    Quality UV and Lens Protection

    By Hiker

    from So. Ca.

    About Me Photo Enthusiast

    Verified Buyer

    Pros

    • Clear Optics
    • Consistent Effect

    Cons

      Best Uses

      • Lens Protection
      • UV Protection

      Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

      I've used cheap UV and skylight filters and learned more than once you get what you paid. This is very good filter with low reflection and good protection for Canon L glass.

      • Was this a gift?:
      • No

      Share this review

       
      5.0

      Very happy with Hoya filters

      By Sarah J

      from Oak Creek, WI

      About Me Casual Photographer

      Verified Buyer

      Pros

      • Clear Optics
      • Consistent Effect
      • Easily Mounted
      • Firm Mount
      • Strong Construction

      Cons

        Best Uses

        • Lens Protection
        • UV Protection

        Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

        Buy Hoya filters for all my lenses. I have been very happy with them, no problems. This is my first purchase of this exact one, and it feels solid. Seems to do the job well. I will purchase this filter for any future lenses. Screws on easily to my lens and fits tightly.

        • Was this a gift?:
        • No

        Share this review

         
        5.0

        Great Filter

        By Vince

        from Springfield, Ohio

        About Me Photo Enthusiast

        Verified Buyer

        Pros

        • Clear Optics
        • Consistent Effect
        • Easily Mounted
        • Firm Mount
        • Strong Construction

        Cons

          Best Uses

          • Lens Protection
          • UV Protection

          Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

          Crystal clear filter.

          • Was this a gift?:
          • No

          Share this review

           
          5.0

          Great Product!

          By KTP

          from Kannapolis NC

          About Me Pro Photographer

          Verified Buyer

          Pros

          • Clear Optics
          • Consistent Effect
          • Easily Mounted
          • Firm Mount
          • Strong Construction

          Cons

            Best Uses

            • Lens Protection

            Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

            Great for lens protection.

            • Was this a gift?:
            • No

            Share this review

             
            5.0

            My favorite

            By masiman

            from Arizona

            About Me Semi-pro Photographer

            Verified Buyer

            Pros

            • Clear Optics
            • Priced Well
            • Thin Ring

            Cons

              Best Uses

              • Lens Protection
              • UV Protection

              Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

              Best Hoya for the money, very happy with it on our 28-300mm lens.

              • Was this a gift?:
              • No

              Share this review

               
              5.0

              good filter

              By Jgreg

              from Sheboygan Falls

              About Me Semi-pro Photographer

              Verified Buyer

              Pros

              • Clear Optics
              • Easily Mounted
              • Strong Construction

              Cons

                Best Uses

                • Lens Protection
                • UV Protection

                Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

                Good quality

                • Was this a gift?:
                • No

                Share this review

                 
                5.0

                Good deal

                By GoodOne

                from DC

                About Me Photo Enthusiast

                Verified Buyer

                Pros

                • Clear Optics
                • Consistent Effect
                • Easily Mounted
                • Firm Mount
                • Strong Construction

                Cons

                • Cross-Threads Easily

                Best Uses

                • Lens Protection
                • UV Protection

                Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

                Cheap and good

                • Was this a gift?:
                • No

                Share this review

                 
                5.0

                Great Filter

                By gdbrekke

                from Portland, OR

                About Me Pro Photographer

                Verified Buyer

                Pros

                • Clear Optics
                • Easily Mounted
                • Strong Construction

                Cons

                  Best Uses

                  • Lens Protection

                  Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

                  Protecting the front element of my Canon 70-200/2.8L II lens and couldn't be happier.

                  I rarely shoot with the hood and it takes a lot to make the combination of this filter and the lens exhibit any flare. Great peace of mind too as I shoot in all sort of conditions. It's nice to be able to just wipe off the filter when things get wet or sandy.

                  • Was this a gift?:
                  • No

                  Share this review

                   
                  5.0

                  Good filter

                  By Photoguy

                  from Massachusetts

                  About Me Pro Photographer

                  Verified Buyer

                  Pros

                  • Clear Optics

                  Cons

                    Best Uses

                    • Lens Protection
                    • UV Protection

                    Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

                    Great filter. well built

                    • Was this a gift?:
                    • No

                    Share this review

                     
                    4.0

                    Great protection - great service!

                    By Mech

                    from FL

                    About Me Photo Enthusiast

                    Verified Buyer

                    Pros

                    • Clear Optics
                    • Firm Mount
                    • Strong Construction

                    Cons

                      Best Uses

                      • Lens Protection

                      Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

                      This is my 2nd 77mm filter - the 1st one had a very small blemish on the edge of the glass. I returned the filter to B&H and they sent me a new perfect filter with in a week!

                      • Was this a gift?:
                      • No

                      Share this review

                       
                      5.0

                      A must have

                      By KTP

                      from Kannapolis NC

                      About Me Pro Photographer

                      Verified Buyer

                      Pros

                      • Clear Optics
                      • Consistent Effect
                      • Easily Mounted
                      • Firm Mount
                      • Strong Construction

                      Cons

                        Best Uses

                        • Lens Protection
                        • UV Protection

                        Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

                        A must have on all of my lens.

                        • Was this a gift?:
                        • No

                        Share this review

                         
                        4.0

                        Hoya Quality

                        By JPO

                        from New England

                        About Me Photo Enthusiast

                        Verified Buyer

                        Pros

                        • Clear Optics
                        • Easily Mounted

                        Cons

                        • One More Piece Of Glass

                        Best Uses

                        • Lens Protection

                        Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

                        Does what I need it to do protecting my investment.

                        • Was this a gift?:
                        • No

                        Share this review

                         
                        5.0

                        Fantastic!

                        By Lakeray

                        from OKC

                        About Me Photo Enthusiast

                        Verified Buyer

                        Pros

                        • Clear Optics
                        • Consistent Effect
                        • Easily Mounted
                        • Firm Mount
                        • Strong Construction

                        Cons

                          Best Uses

                          • Lens Protection
                          • UV Protection

                          Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

                          This filter was used to replace one I had screwed up. The glass on this filter is SO clear for a minute I wasn't sure there was any in it. Great product...

                          • Was this a gift?:
                          • No

                          Share this review

                           
                          5.0

                          Good Match!

                          By Paul

                          from Minnesota

                          Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

                          Used this filter on my Canon 10 - 22. Works well and accepts the lens cap nicely.

                          Share this review

                           
                          5.0

                          77mm Ultraviolet (UV) Pro 1 Digital Filt

                          By Paparazzidad

                          from Austin, TX

                          About Me Photo Enthusiast

                          Verified Buyer

                          Pros

                          • Clear Optics
                          • Consistent Effect
                          • Easily Mounted
                          • Firm Mount
                          • Strong Construction

                          Cons

                            Best Uses

                            • Lens Protection
                            • UV Protection

                            Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

                            Excellent deal on an excellent UV filter. B&H really is the best site for selection of quality photography products at a very fair price.

                            • Was this a gift?:
                            • No

                            Share this review

                             
                            5.0

                            Excellent

                            By Wanderhase

                            from New England

                            About Me Photo Enthusiast

                            Verified Buyer

                            Pros

                            • Clear Optics
                            • Easily Mounted

                            Cons

                              Best Uses

                              • Lens Protection
                              • UV Protection

                              Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

                              I use it to protect a tele zoom's front element without interfering with the optical properties of the lens.

                              The original equipment lens cap fits on this filter, a plus.

                              Hoya could use some decent filter cases, like the ones B&W offers with their filters. They are much handier and more durable in the field.

                              • Was this a gift?:
                              • No

                              Share this review

                               
                              5.0

                              Great product

                              By Bill

                              from Boston, MA

                              About Me Photo Enthusiast

                              Verified Buyer

                              Pros

                                Cons

                                  Best Uses

                                    Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

                                    I have HOYA filters on all my lenses

                                    • Was this a gift?:
                                    • No

                                    Share this review

                                     
                                    4.0

                                    good filter

                                    By pwr

                                    from boston

                                    About Me Semi-pro Photographer

                                    Verified Buyer

                                    Pros

                                    • Clear Optics
                                    • Easily Mounted

                                    Cons

                                      Best Uses

                                      • Lens Protection

                                      Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

                                      high quality, well made

                                      • Was this a gift?:
                                      • No

                                      Share this review

                                       
                                      5.0

                                      Great Filter for the Price

                                      By Oakely Man

                                      from O'Fallon MO

                                      About Me Semi-pro Photographer

                                      See all my reviews

                                      Verified Buyer

                                      Pros

                                      • Clear Optics
                                      • Firm Mount
                                      • Strong Construction

                                      Cons

                                        Best Uses

                                        • Lens Protection
                                        • UV Protection

                                        Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

                                        I put this on 24-105 F4L Lens and It works great! I like to protect my glass! I didn't want to spend hundreds of dollars too so this does the job very well.

                                        • Was this a gift?:
                                        • No

                                        Share this review

                                         
                                        5.0

                                        does the job

                                        By Edwizer

                                        from Boulder, CO

                                        About Me Pro Photographer

                                        Verified Buyer

                                        Pros

                                        • Clear Optics
                                        • Consistent Effect
                                        • Easily Mounted
                                        • Strong Construction

                                        Cons

                                          Best Uses

                                          • Lens Protection
                                          • UV Protection

                                          Comments about Hoya 77mm Ultraviolet (UV) Pro 1 Digital Filter:

                                          works as needed

                                          • Was this a gift?:
                                          • No

                                          Share this review

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