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Photovision 14" Pocket One Shot Digital Target

B&H # PHDT14 Mfr # DT14010
You Pay: $39.95

The Photovision 14" One Shot Digital Target is large enough to fill the frame in most situations, but folds to just 6 inches to allow carrying in your pocket or instant access when using with the included belt pouch slip case. Soft silver fabric on the backside creates an efficient reflective surface to open up the shadows. This size has become the favorite of many of the industry's leading wedding photographers.

The Neutral 3-Tone Panels of the One Shot Digital Target allows for custom white balancing, accurate metering and exposure monitoring through the camera's histogram function - all with a single shot. Thereby, vastly improving setup time, and minimizing the need for post correction to your image files. You'll drastically reduce your workflow on the back-end by getting it right on the front-end.

Achieve Perfect Exposures and White Balance Every Time
The Target Folds to One-third of Its Open Size to Fit Easily Into Most Camera Bags
Reflective Soft Silver Fabric on Backside
Includes a 60-minute Instructional DVD Presented by Ed Pierce
Photovision 14" Pocket One Shot Digital Target
  • Belt Loop Slipcase
  • Instructional DVD
  • Photovision Limited Warranty
  • REVIEW SNAPSHOT®

    by PowerReviews
    Photovision14" Pocket One Shot Digital Target
     
    4.7

    (based on 130 reviews)

    Ratings Distribution

    • 5 Stars

       

      (96)

    • 4 Stars

       

      (27)

    • 3 Stars

       

      (5)

    • 2 Stars

       

      (1)

    • 1 Stars

       

      (1)

    98%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (120)
    • Lightweight (115)
    • Reliable (78)
    • Durable (75)
    • Improves performance (4)

    Cons

      Best Uses

      • Portraits (99)
      • Studio (77)
      • Travel (59)
      • Everyday (53)
      • Landscape photography (39)
        • How long have you owned it:
        • A month or less

           

          100% 

          (5 reviews)

          One-to-three months

           

          Three-to-six months

           

          More than six months

           
        • Reviewer Profile:
        • Semi-professional (44), Professional (39), Enthusiast (34), Getting started (4)
        • Was this a gift?:
        • No (81)

      Most Liked Positive Review

       

      Works as advertised.

      The One Shot is sort of a glorified gray card. You use it in conjunction with your on-camera histogram to get not just a middle gray, but a highlight & shadow reading as...Read complete review

      The One Shot is sort of a glorified gray card. You use it in conjunction with your on-camera histogram to get not just a middle gray, but a highlight & shadow reading as well to make sure you're getting the most value from your scene.

      I have a much larger one shot target that I never used - it was far too big. This size is just right - about the size of someone's head. Get them to hold the target up to their face, with the highlight side closer to the light so highlight side is where the highlight on their face will be and take a few test shots, adjusting your camera settings & flash until the histogram tells you that you're getting highlight & shadow detail. You can check for blinking highlights too.

      Once this is done, you can set your white balance using this card too - easier on Canons than Nikons - Canons use the center area of the frame from a picture you've already taken (hence the "one shot" name). For Nikons you need to fill the frame with the target & tell it to take a white balance from that. Or you can just take a picture of this somewhere in your shooting session & set the white balance in post.

      Each line on your histogram represents one stop, so you can estimate where you have to go from the photo you took - if the highlight spike is 2 stops down, then you need to increase your exposure by 2 stops through a combination of flash power, aperture, shutter speed (for ambient light), flash to subject distance, and film speed. Anything that adjusts in full stops only will get you in the ballpark - anything that adjusts in half or third stops will let you get close to what this will tell you is a perfect exposure- you want all 3 spikes to be fully contained within the histogram - one in the middle (middle gray), one about 1.5 stops bright, and one about 1.5 stops darker, and none of them too close to the edge (so that you're losing detail).

      Go through a few tests firsts before using it in the field - you should learn how to read an exposure from this & adjust your equipment accordingly, and what an acceptable reading looks like.

      The back side of this is a silver foil that you can use to fill shadows or bounce a highlight on someone's face - but not much more than that, it's a very small reflector and all but useless unless you can clamp it to something & make sure the model doesn't move either. It would be better to get a larger reflector - the larger the better, I say, as long as you can still hand-hold it. I originally got the large size target for the large white reflector in on the back, but that was a mistake - it's too big of a target and not a very versatile reflector (with just white on the back). Still, it'll help in a pinch and I've used it taking photos of small products like handbags.

      Another problem with the reflector is that it's silver, meaning it's specular and depending on how you use it, it may become your key light, so you'd be setting your exposure to that. For example if you put your subject in shadow & use the silver reflector to push light from the sky into their face. Well how do you get a reading for the reflected light now coming off of their face? Still, the manufacturer has to do something with the back of the card, and a silver reflector will probably sell more items than a gray card, which may actually be more useful (though would be them admitting that a gray card is just as good if not better in some circumtances). But if you use the reflector as fill (as you may with flash photography) then it won't change the expoosure enough to matter - so I think that's what it's designed for, a fill light reflector for flash photography.

      It folds down to about 1/3 its size with a simple twist - hold it on each side in each hand and twist in opposite directions. It comes in a convenient bag made out of some sort of thick canvas-like nylon type material. The bag has an open top (no zipper) and a loop in the back with some velcro, presumably for mounting it on a belt or camera bag (just be careful, with no zipper, if you have it sideways it could fall out).

      So how does it differ from a gray card? How is it better, how is it worse? The closest equivalent gray card (the 20" Lastolite) is about the same price and size (but with a white reflector on the back rather than silver - at this size a white reflector isn't very useful), and you can get 8x10 cardstock gray cards much cheaper.

      A gray card works in mostly the same way, and in fact is even easier to work with. A gray card is a neutral, middle gray, and you can use the same basic procedure to set your camera's exposure with a gray card.

      For natural light photography, you point the camera at the gray card and set the exposure to ±0, and then take a white balance. Bam you're done, no messing with histograms - you can't do that with the one shot target. If you're doing flash photography, then you go through a similar process as with the one shot - checking your histogram for that middle gray spike and trying to get as close to that as possible.

      The supposed advantage of the One Shot is that it will tell you if you've blown out your highlights or shadows, but you can generally do that by just looking at a photo you just took and looking for blinking highlights, and the exposure readings it gives you won't be radically different from a gray card.

      Still, if you want accuracy in your workflow, it's the same price as an equivalent collapsible gray card, so why not, plus the silver foil back will push more (and more specular) light at your subject than the white back of the Lastolite 20" gray card.

      Another thing to be aware of - natural light photographers - sunset light changes very quickly, and the sun going behind clouds change things very quickly too, so when you get a reading with this or a gray card, it could be accurate for mere moments. At times like this I find it better to shoot using an auto exposure mode (program, shutter priority, aperture priority), unless I'm combining flash with ambient, or otherwise want fine control over my exposure - and then I may want to use this to get my flash exposure accurate.

      One of the other reviewers mentions that he just "walks up close" to get the correct exposure. This is fine. In fact, you can use this for more than one person - just take a shot for each location you want to expose for - once for each person's face. Exposures don't change if you, the photographer, move around, as long as the light hitting the subject stays the same - e.g. natural light or off-camera flash.

      Be aware though that cheap zoom lenses that have different a maximum aperture throughout the length of the zoom will change your exposure as you zoom unless you set it to its smallest maximum aperture or less. This product is really for someone who shoots with good glass - primes or zooms with fixed maximum apertures & in manual mode, but then the same is true for gray card users.

      For what it is, it's great, and for flash photography it's as good as a gray card if not better. For natural light photography, a gray card is better because you can get a reading off of it without going to the histogram - just fill your frame with the card and adjust your settings. The silver reflector is a welcome addition, but not as good as a larger reflector and a gray card would be more useful. Is it better than a gray card for getting better exposures? I guess marginally so - if you're into super accuracy, especially with regards to highlights.

      VS

      Most Liked Negative Review

       

      Don't be fooled, not color neutral

      Product is good way to measure exposure. However, the 3 color panels are *NOT* color neutral. If you set a custom white balance with your camera on the card, the gray point...Read complete review

      Product is good way to measure exposure. However, the 3 color panels are *NOT* color neutral. If you set a custom white balance with your camera on the card, the gray point average will often render a fairly accurate reading.

      However, if you photograph the card and later try to measure the color temp and tint, you will be dismayed at the delta between the three panels. All 3 panels should be equally neutral. For instance, use your WB dropper to balance to the gray. Then, check the white. You will get an RGB reading of about: 76-74-73 (tinted warm). Try to take a dropper reading off the white, and your gray will be cool, tinted blue/green. Hardly what I'd call a reliable white balance system.

      Reviewed by 130 customers

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      5.0

      Great Product!!!

      By brando

      from Miami Beach, FL

      About Me Professional

      Verified Buyer

      Pros

      • Easy To Use
      • Lightweight
      • Reliable

      Cons

        Best Uses

          Comments about Photovision 14" Pocket One Shot Digital Target:

          I shot Fashion Videos and most of the time it's run&gun, so the light changes quite a bit. The AWB is ok - not great, however, with this target I can nail the color balance. The belt pouch is real handy with a velcro strap so you are able to put it on your belt in a second. The DVD is informative !

          • Was this a gift?:
          • No

          Share this review

           
          4.0

          I would buy this product again and again

          By Carmen

          from Fremont, CA

          About Me Getting Started

          Verified Buyer

          Pros

          • Easy To Use
          • Lightweight
          • Reliable

          Cons

            Best Uses

            • Everyday use
            • Home
            • Landscape Photography
            • Macro Photography
            • Portraits
            • Studio
            • Traveling

            Comments about Photovision 14" Pocket One Shot Digital Target:

            It works very well.

            • Was this a gift?:
            • No

            Share this review

             
            4.0

            auto white balance wins most of the time

            By Live to dive

            from Texas

            About Me Hobbyist/Enthusiast

            Verified Buyer

            Pros

            • Durable
            • Lightweight

            Cons

              Best Uses

              • Portraits
              • Traveling

              Comments about Photovision 14" Pocket One Shot Digital Target:

              With just starting to use custom white balances this worked, but I was wanting a little better results. A bonus is that it does come with a reflector on the other side. I took many photos with auto white balance followed by a custom white balance for comparison. Most of the photos I kept I had used the auto white balance. The few that were the exception were all outside in full sun using a neutral density filter or with the sun behind the subject with no filters and using a reflector and diffuser to provide light on the front of the subject.

              • Was this a gift?:
              • No

              Share this review

               
              5.0

              Wonderful product!

              By hamp10-

              from STL, MO

              About Me Professional

              Verified Buyer

              Pros

              • Durable
              • Easy To Use
              • Lightweight
              • Reliable

              Cons

                Best Uses

                • Home
                • Portraits
                • Studio

                Comments about Photovision 14" Pocket One Shot Digital Target:

                Perfect size!! Works great! Money well spent!

                • Was this a gift?:
                • No

                Share this review

                 
                5.0

                I'd buy this again and again

                By Carlos- Canon user

                from Juana Diaz, PR

                About Me Hobbyist/Enthusiast

                Pros

                • Easy To Use
                • Lightweight
                • Reliable

                Cons

                  Best Uses

                  • Portraits
                  • Studio

                  Comments about Photovision 14" Pocket One Shot Digital Target:

                  Helps me nail WB and exposure faster and saves time in post production. And that's a good thing for me. Perfect size, not bulky or heavy so you can easily carry it in your bag. The DVD is an added bonus

                  • Was this a gift?:
                  • No

                  Share this review

                   
                  4.0

                  Very useful

                  By Rita P

                  from Comox Valley, BC

                  About Me Semi-Professional

                  Verified Buyer

                  Pros

                  • Durable
                  • Easy To Use
                  • Lightweight
                  • Reliable

                  Cons

                    Best Uses

                    • Everyday use
                    • Traveling

                    Comments about Photovision 14" Pocket One Shot Digital Target:

                    Excellent for setting proper exposure/balance in DSLR shooting.
                    Would love to have a white card on the back instead of the reflector, but that's minor.

                    • Was this a gift?:
                    • No

                    Share this review

                     
                    5.0

                    Works great

                    By Jeremy Blake

                    from Huntington, WV

                    About Me Semi-Professional

                    Verified Buyer

                    Pros

                    • Durable
                    • Easy To Use
                    • Lightweight
                    • Reliable

                    Cons

                      Best Uses

                      • Everyday use
                      • Portraits
                      • Studio

                      Comments about Photovision 14" Pocket One Shot Digital Target:

                      Not a lot to say.. it does what it's supposed to do!

                      • Was this a gift?:
                      • No

                      Share this review

                       
                      4.0

                      Great for exposure correction

                      By Darius

                      from Florida

                      About Me Semi-Professional

                      Verified Buyer

                      Pros

                      • Easy To Use
                      • Lightweight

                      Cons

                      • Less Reliable Wb

                      Best Uses

                      • Everyday use
                      • Home
                      • Portraits
                      • Studio
                      • Traveling

                      Comments about Photovision 14" Pocket One Shot Digital Target:

                      This is a great aid to ensure you get the right exposure without an incident light meter. It works reasonable well for white balance as well, but not as good as a WhiBal. There is too much variance in color temperature from pixel to pixel using the gray portion of this target. While I used Canon's DPP to process my first shoot with this target, I understand the latest versions of Lightroom allow you to sample a larger area with the dropper tool and get an average to make up for this, I will probably clip a business card sized WhiBal to the center top of this target for better WB.

                      • Was this a gift?:
                      • No

                      Share this review

                       
                      5.0

                      It makes a difference

                      By Alan P

                      from Springfield, VA

                      About Me Semi-Professional

                      Verified Buyer

                      Pros

                      • Correct Colors
                      • Easy To Use

                      Cons

                        Best Uses

                        • Custome White Balance
                        • Manual Exposure

                        Comments about Photovision 14" Pocket One Shot Digital Target:

                        I use this to set manual exposure and to set a custom white balance. I shot some flowers as a test and there is a very noticeable difference in color between p mode with automatic white balance and manual mode and custom white balance. There was a smaller but noticeable difference in exposure.

                        • Was this a gift?:
                        • No

                        Share this review

                        (0 of 1 customers found this review helpful)

                         
                        5.0

                        Don't know why I waited so long

                        By Foto329

                        from Canada

                        About Me Hobbyist/Enthusiast

                        Verified Buyer

                        Pros

                        • Durable
                        • Easy To Use
                        • Lightweight
                        • Reliable

                        Cons

                          Best Uses

                          • Everyday use
                          • Home
                          • Landscape Photography
                          • Macro Photography
                          • Portraits
                          • Studio
                          • Traveling

                          Comments about Photovision 14" Pocket One Shot Digital Target:

                          Make sure it's always with you & your camera. Simply fill up the frame in your camera, focus and snap. Set your camera to use custom white balance, locate the photo you just took. Your white balane is now calibrated to the lighting in the environment your in. Your whites & colours will always be correct to the scene or subject you are shooting. Use it whenever your ambient light changes.

                          • Was this a gift?:
                          • No

                          Share this review

                           
                          5.0

                          Great Product!

                          By Jon

                          from CT

                          About Me Hobbyist/Enthusiast

                          Verified Buyer

                          Pros

                          • Easy To Use
                          • Lightweight

                          Cons

                            Best Uses

                            • Portraits
                            • Studio

                            Comments about Photovision 14" Pocket One Shot Digital Target:

                            Good product with a very useful DVD!

                            • Was this a gift?:
                            • Yes

                            Share this review

                             
                            5.0

                            What a difference this makes

                            By dogbrain

                            from Groton, MA

                            About Me Hobbyist/Enthusiast

                            Verified Buyer

                            Pros

                            • Easy To Use
                            • Foldable-small Form
                            • Lightweight
                            • Small Form Factor When Fo

                            Cons

                              Best Uses

                              • Everyday use
                              • Traveling

                              Comments about Photovision 14" Pocket One Shot Digital Target:

                              Having depended on a gray card for a long time, this target gives me confidence I will have more useful shots without extra time spent in post!

                              Share this review

                              (0 of 1 customers found this review helpful)

                               
                              4.0

                              good product

                              By Annoying Photo Mom

                              from Midland, TX

                              About Me Hobbyist/Enthusiast

                              Verified Buyer

                              Pros

                              • Easy To Use
                              • Lightweight
                              • Reliable

                              Cons

                                Best Uses

                                  Comments about Photovision 14" Pocket One Shot Digital Target:

                                  This product improved my straight out of camera photos greatly. It is very convenient and portable. The only reason for 4 stars is I have yet to use the product in photo finishing in raw in photoshop program to see how the correction process preforms. . . . so could and probably will be 5 stars.

                                  • Was this a gift?:
                                  • No

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                                  5.0

                                  The MacGyver of WB Cards

                                  By Polk Creative

                                  from Winston-Salem, NC

                                  About Me Semi-Professional

                                  See all my reviews

                                  Verified Buyer

                                  Pros

                                  • Durable
                                  • Easy To Use
                                  • Lightweight
                                  • Macgyver-ness
                                  • Reliable

                                  Cons

                                    Best Uses

                                    • Everyday use
                                    • Macro Photography
                                    • Portraits
                                    • Studio
                                    • Traveling

                                    Comments about Photovision 14" Pocket One Shot Digital Target:

                                    I love this little thing! Use it to set exposure and White Balance either in camera or afterwards in post. Flip it over and you have a great hand-held reflector to fill the shadows right where you need to. Getting hot, or need some wind for a shot? BAM! Use it as a fan!

                                    Seriously, I love this product, and every group shoot I go to, other photogs ditch thier grey cards and ask to use mine.

                                    • Was this a gift?:
                                    • No

                                    Share this review

                                     
                                    4.0

                                    Well thought out

                                    By P.M.

                                    from Asheville, NC

                                    About Me Semi-Professional

                                    Verified Buyer

                                    Pros

                                    • Easy To Use
                                    • Lightweight

                                    Cons

                                      Best Uses

                                        Comments about Photovision 14" Pocket One Shot Digital Target:

                                        Bought this 14" target to correct color problems in shooting my artwork. Was happy to have the DVD to quickly explain the details of integrating this simple tool with my camera. I am very happy with the purchase and also happy with the pro advice from the B&H staff who helped me determine the right tool for the job. I'll be back.

                                        Share this review

                                         
                                        4.0

                                        Very Helpful

                                        By Bikeguy

                                        from New York City

                                        About Me Semi-Professional

                                        Verified Buyer

                                        Pros

                                        • Easy To Use
                                        • Lightweight

                                        Cons

                                          Best Uses

                                          • Events
                                          • Everyday use
                                          • Portraits

                                          Comments about Photovision 14" Pocket One Shot Digital Target:

                                          Great for checking clipping of whites and blacks and setting WB...

                                          • Was this a gift?:
                                          • No

                                          Share this review

                                           
                                          5.0

                                          Great Product

                                          By Nanny

                                          from Washington, DC

                                          About Me Casual user

                                          Verified Buyer

                                          Pros

                                          • Easy To Use
                                          • Lightweight

                                          Cons

                                            Best Uses

                                            • Everyday use

                                            Comments about Photovision 14" Pocket One Shot Digital Target:

                                            Every new photographer should have this. It's light weight and compact - doesn't add a lot of bulk and weight to the camera bag.

                                            • Was this a gift?:
                                            • No

                                            Share this review

                                             
                                            5.0

                                            Huge improvement...nails WB

                                            By Larry

                                            from MD

                                            About Me Semi-Professional

                                            Verified Buyer

                                            Pros

                                            • Durable
                                            • Easy To Use
                                            • Lightweight
                                            • Reliable

                                            Cons

                                              Best Uses

                                              • Everyday use
                                              • Home
                                              • Landscape Photography
                                              • Portraits
                                              • Studio
                                              • Traveling

                                              Comments about Photovision 14" Pocket One Shot Digital Target:

                                              This works as advertised. You can really see the difference on WB. Works for me...I should have purchased a long time ago.

                                              • Was this a gift?:
                                              • No

                                              Share this review

                                               
                                              5.0

                                              Great Product!

                                              By Shannon

                                              from Cincinnati, Ohio

                                              About Me Semi-Professional

                                              Verified Buyer

                                              Pros

                                              • Easy To Use
                                              • Lightweight
                                              • Reliable

                                              Cons

                                                Best Uses

                                                  Comments about Photovision 14" Pocket One Shot Digital Target:

                                                  I used this product as soon as I received it. It is so easy to set my exposure and white balance. The DVD is also informative. I highly recommend this product!

                                                  • Was this a gift?:
                                                  • No

                                                  Share this review

                                                   
                                                  5.0

                                                  Histogram And White balance friendly

                                                  By Chico

                                                  from El Paso tx

                                                  About Me Professional

                                                  Verified Buyer

                                                  Pros

                                                  • Easy To Use
                                                  • Histogram Tool
                                                  • Lightweight
                                                  • Reliable

                                                  Cons

                                                    Best Uses

                                                    • Everyday use
                                                    • Home
                                                    • Landscape Photography
                                                    • Macro Photography
                                                    • Portraits
                                                    • Studio
                                                    • Traveling

                                                    Comments about Photovision 14" Pocket One Shot Digital Target:

                                                    This is well made. The size is perfect. I can see the need for larger sizes but not necessary. This tool allows you to set a custom white balance in camera then tweak the meter by manually setting the f stop and shutter speed. Allows. Me to nail exposure by showing camera where white, middle gray, and black are. Histogram should have 3 fingers showing. The left. Finger represents dark color and shadow the middle shows averaged middle tones. The right finger shows high light areas or whites. I find I use this in a studio more than out doors but I have used it several times. On the reverse side is silver backing, an extra daylight reflector in a pinch!

                                                    • Was this a gift?:
                                                    • No

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