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Bower SFD728 Autofocus TTL Flash for Nikon

B&H # BOSFD728N Mfr # SFD728N
In Stock
Free Expedited Shipping
You Pay: $49.95
Product Highlights
  • Full Digital TTL Dedication
  • Guide Number: 92' at ISO 100
  • Auto Check Light to Confirm TTL Range
  • Four Position Zoom Head: 28mm to 85mm
  • 90° Bounce and 330° Swivel Head
  • AF Assist Beam for Low-Light Focusing

The Bower SFD728 Autofocus TTL Flash is a dedicated shoe-mount flash with TTL exposure metering capabilities for Nikon cameras. The flash features a guide number of 92' at ISO 100 and a TTL range of 45.9' for automatic control of the flash output. The four-position zoom head covers a focal length range between 28mm and 85mm and a 0-90° bounce and 330° swivel design enables extensive head positioning capabilities.

An infrared AF assist beam is integrated into the flash's design to promote faster focusing in low-light conditions and an intelligent auto-check light is also available to confirm if the subject is within TTL range. Red-eye reduction and second/rear-curtain sync modes are also available, as well as slow synchronization mode, when used with supported cameras.

Full TTL dedication available for Nikon cameras.
Four-position zoom head covers focal lengths between 28mm and 85mm.
Bounce adjustment of 0-90° and a horizontal swivel of up to 330° enable a wide variety of flash head movements.
An AF assist beam, up to 26', aids in focusing during low-light situations.
Flash duration is 1/700 sec. at full power.
5600K color temperature helps to balance flash output with other daylight-balanced light sources.
Mount Shoe
Guide No. 92' (28.04 m) ISO100 at 50 mm position
Exposure Control Manual/TTL
Angle of Coverage 75.4° - 28.6°
TTL Dedication Yes
Bounce Head Yes, +0° to +90°
Swivel Head Yes, 330°
Zoom Head Full frame: 28 mm - 85 mm
Off Camera Terminal Not Specified By Manufacturer
Recycle Time Approximately 0.5 - 7 seconds
Flash Duration 1/700 - 1/700 sec
Flash-ready Indicator Yes
Compensation Not Specified By Manufacturer
Power Source 4x AA Alkaline, NiCad, Rechargeable Ni-MH Batteries
Dimensions (WxHxD) 3.0 x 6.6 x 1.9" / 76.0 x 168.0 x 48.0 mm
Weight 7.80 oz / 221 g without batteries
Bower SFD728 Autofocus TTL Flash for Nikon
  • Limited 1-Year Warranty
  • REVIEW SNAPSHOT®

    by PowerReviews
    BowerSFD728 Autofocus TTL Flash for Nikon
     
    3.9

    (based on 40 reviews)

    Ratings Distribution

    • 5 Stars

       

      (12)

    • 4 Stars

       

      (17)

    • 3 Stars

       

      (7)

    • 2 Stars

       

      (2)

    • 1 Stars

       

      (2)

    83%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (25)
    • Lightweight (22)
    • Durable (10)
    • Reliable (10)
    • Attach securely (3)

    Cons

    • Not durable (3)

    Best Uses

    • Everyday (17)
    • Home (15)
    • Portraits (12)
    • Travel (6)
    • Studio (5)
      • Reviewer Profile:
      • Enthusiast (13), Casual user (7), Semi-professional (7), Getting started (5), Semi-pro photographer (4)
      • Was this a gift?:
      • No (24)

    Most Liked Positive Review

     

    Budget Alternative

    I rarely use a flash so I did not want to spend hundreds on something I would rarely carry or use. Nevertheless, this flash is simple to operate in TTL and manual mode,...Read complete review

    I rarely use a flash so I did not want to spend hundreds on something I would rarely carry or use. Nevertheless, this flash is simple to operate in TTL and manual mode, and it has a lot of power. Also, it is adjustable; view angle, pan direction, and elevation. Not so great is the construction. Cheap plastic, flimsy switch, and plastic mount. But hey, it's a budget flash under [$]. Overall this budget flash is a great value if you want more power than your camera flash on the cheap.

    VS

    Most Liked Negative Review

     

    Works ok

    Direct dedication to camera useful. Zoom head somewhat frail and still

    Direct dedication to camera useful. Zoom head somewhat frail and still

    Reviewed by 40 customers

    Sort by

    Displaying reviews 1-20

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    (2 of 2 customers found this review helpful)

     
    4.0

    Budget Alternative

    By toxictabasco

    from Nevada

    About Me Hobbyist/Enthusiast

    Verified Reviewer

    Pros

    • Easy To Use
    • Lightweight

    Cons

      Best Uses

      • Landscape Photography

      Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

      I rarely use a flash so I did not want to spend hundreds on something I would rarely carry or use. Nevertheless, this flash is simple to operate in TTL and manual mode, and it has a lot of power. Also, it is adjustable; view angle, pan direction, and elevation. Not so great is the construction. Cheap plastic, flimsy switch, and plastic mount. But hey, it's a budget flash under [$]. Overall this budget flash is a great value if you want more power than your camera flash on the cheap.

      • Was this a gift?:
      • No

      Share this review

      (1 of 1 customers found this review helpful)

       
      5.0

      Excellent for the price

      By Stump

      from Sherwood, OR

      About Me Casual user

      Verified Buyer

      Pros

      • Easy To Use
      • Lightweight

      Cons

        Best Uses

        • Home

        Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

        Needed a flash that was more substantial than the built in flash. SFD728 fit the bill perfectly and was at a great price.

        • Was this a gift?:
        • No

        Share this review

        (1 of 1 customers found this review helpful)

         
        4.0

        Nikon compatible flash

        By Charley

        from Denver, CO

        About Me Hobbyist/Enthusiast

        Verified Buyer

        Pros

        • Easy To Use
        • Lightweight

        Cons

        • Somewhat Weak

        Best Uses

          Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

          I take pics for fun, but appreciate quality snaps.

          The SFD728 synchs with my Nikon digital SLR. The taller flash eliminates red eye and gives me the option to bounce the flash. Recycles quickly. However, it yield too dark an image on Auto. I need to open the aperture .7 to one full stop for proper exposure.

          • Was this a gift?:
          • No

          Share this review

           
          5.0

          Perfect for that extra light.

          By Nina

          from New York, NY

          Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

          This flash is perfect for the little bit of extra light you need. Super easy to use since it's automatic. If you want to have control, don't go with an automatic it doesn't have a screen and adjustments. But absolutely perfect for what I needed!

          Share this review

          (1 of 1 customers found this review helpful)

           
          4.0

          no the best but useful

          By Renato wanderley

          from Rio de Janeiro, RJ

          About Me Hobbyist/Enthusiast

          Verified Buyer

          Pros

          • Easy To Use

          Cons

          • Bulky
          • Poor Design

          Best Uses

          • Home

          Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

          easy to use but big to keep in the bag

          • Was this a gift?:
          • No

          Share this review

           
          3.0

          Decent.

          By dashmon

          from Va

          About Me Casual user

          Verified Buyer

          Pros

          • Lightweight

          Cons

          • Not Bright For Bounce

          Best Uses

          • Everyday use

          Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

          Decent product for price.
          The flash s not adequate for bounced light from a 9 foot ceiling

          • Was this a gift?:
          • No

          Share this review

          (3 of 3 customers found this review helpful)

           
          3.0

          Works ok

          By milton

          from Mandeville, Jamaica

          About Me Professional

          Verified Buyer

          Pros

          • Easy To Use
          • Lightweight
          • Reliable

          Cons

          • Not Durable

          Best Uses

          • Everyday use
          • Home
          • Portraits
          • Traveling

          Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

          Direct dedication to camera useful. Zoom head somewhat frail and still

          • Was this a gift?:
          • No

          Share this review

           
          3.0

          good value

          By Meyer

          from Cedarhurst, NY

          About Me Getting Started

          Verified Buyer

          Pros

          • Easy To Use
          • Lightweight

          Cons

            Best Uses

            • Everyday use

            Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

            good value for the price

            • Was this a gift?:
            • No

            Share this review

             
            5.0

            Great value!

            By DuckBK

            from Brooklyn, NY

            About Me Hobbyist/Enthusiast

            Verified Buyer

            Pros

            • Easy To Use
            • Reliable

            Cons

              Best Uses

              • Everyday use
              • Home

              Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

              As a hobbyist, shooting mostly family, this suits my needs perfectly, especially when compared to the multitude of higher priced options. Charges very quickly for such an inexpensive flash.

              • Was this a gift?:
              • No

              Share this review

              (0 of 1 customers found this review helpful)

               
              5.0

              Works great

              By Burnsie

              from Edmonton, AB

              About Me Hobbyist/Enthusiast

              Verified Buyer

              Pros

                Cons

                  Best Uses

                    Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

                    I see no reason to spend hundreds of dollars on a "brand name" flash when this does the exact same thing for a fraction of the price. Very bright. Works exactly as described.

                    • Was this a gift?:
                    • No

                    Share this review

                     
                    5.0

                    Great Starter Flash

                    By Jeff/ ReflectionsNYC

                    from Staten Island, NY

                    About Me Semi-Professional

                    Verified Buyer

                    Pros

                    • Durable
                    • Easy To Use
                    • Lightweight
                    • Reliable

                    Cons

                      Best Uses

                      • Everyday use
                      • Home
                      • Macro Photography
                      • Portraits
                      • Studio
                      • Traveling

                      Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

                      For an inexpensive flash that does the basics and a little more, until you have the money for the high end flashes, this is a great option.

                      • Was this a gift?:
                      • No

                      Share this review

                      (0 of 6 customers found this review helpful)

                       
                      1.0

                      Bad Product

                      By JackRussell

                      from Lachute, QC

                      About Me Casual user

                      Verified Buyer

                      Pros

                      • Lightweight

                      Cons

                      • Not Functional

                      Best Uses

                      • Home

                      Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

                      I am disappointed in the quality of the product. It works when it desires, what is bad ....

                      • Was this a gift?:
                      • No

                      Share this review

                      (0 of 5 customers found this review helpful)

                       
                      5.0

                      super lens

                      By lbelt543

                      from Reading, PA

                      About Me Semi-Professional

                      Verified Buyer

                      Pros

                      • Durable
                      • Easy To Use
                      • Lightweight
                      • Reliable

                      Cons

                        Best Uses

                        • Everyday use
                        • Portraits

                        Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

                        This lens is excellent for its price and working conditions,
                        Works perfectly, nothing to envy a nikon sb 600..thank you b&h for your service.

                        • Was this a gift?:
                        • No

                        Share this review

                         
                        5.0

                        Perfect simple

                        By Jenn

                        from Philly, pa

                        About Me Semi-Professional

                        Verified Buyer

                        Pros

                        • Durable
                        • Easy To Use
                        • Lightweight
                        • Reliable

                        Cons

                          Best Uses

                          • Everyday use
                          • Home
                          • Portraits
                          • Traveling

                          Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

                          i needed something to help take night shots of people and not blind them

                          • Was this a gift?:
                          • No

                          Share this review

                          (2 of 2 customers found this review helpful)

                           
                          4.0

                          Good Entry-Level Flash

                          By Andy the Postdoc

                          from St. Louis, MO

                          About Me Casual user

                          Verified Buyer

                          Pros

                          • Easy To Use
                          • Lightweight
                          • Reliable

                          Cons

                            Best Uses

                            • Everyday use
                            • Traveling

                            Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

                            I'm not very experienced in photography, but I do know that the stock flash on my Nikon D60 doesn't meet my needs. This external flash from Bower does pretty well, allowing me to set the angle of light appropriate to the shot I'm trying to get without washing out my subject in too much light.

                            I haven't used the flash extensively yet, but so far, my only complaint is that it tends to shut off automatically pretty easily. As in, I can't set the camera down for 5 min, pick it up again, and have the flash ready to go: I have to turn off the flash and turn it back on again. A minor quibble in my view, but still, a quibble.

                            • Was this a gift?:
                            • No

                            Share this review

                            (0 of 1 customers found this review helpful)

                             
                            4.0

                            Perfect Flash for the beginner

                            By Casual photographer

                            from Severn, MD

                            About Me Casual user

                            Verified Buyer

                            Pros

                            • Easy To Use

                            Cons

                              Best Uses

                                Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

                                As a casual user this Flash fits the bill! Great price and works like you would expect it to.

                                • Was this a gift?:
                                • No

                                Share this review

                                 
                                5.0

                                great product!

                                By sarah

                                from Atlanta, GA

                                About Me Semi-pro Photographer

                                Verified Buyer

                                Pros

                                • Attach Securely
                                • Durable
                                • Long-Lasting
                                • Powerful

                                Cons

                                • Harsh Color

                                Best Uses

                                • Night Time

                                Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

                                easy to assemble, easy to use. doesn't seem to consume too much battery power. i would definitely recommend!

                                • Was this a gift?:
                                • No

                                Share this review

                                 
                                5.0

                                I would buy this product again and again

                                By Tom

                                from Arlington, VA

                                About Me Semi-pro Photographer

                                Verified Buyer

                                Pros

                                • Good Color Value
                                • Powerful

                                Cons

                                  Best Uses

                                  • Indoors
                                  • Low Light
                                  • Night Time
                                  • Special Events

                                  Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

                                  Great! Easy to use, many posibilities, flexible, easy to transportation

                                  • Was this a gift?:
                                  • No

                                  Share this review

                                   
                                  4.0

                                  This flash is perfect for my needs.

                                  By Wendy

                                  from Elizabethtown, KY

                                  About Me Semi-pro Photographer

                                  Verified Buyer

                                  Pros

                                  • Attach Securely

                                  Cons

                                    Best Uses

                                    • Indoors
                                    • Low Light

                                    Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

                                    I am an intermediate photographer, mainly wildlife and nature, just getting into portrait photography and it was perfect for me. I love the ease of use of this flash and for the money, it was the best choice for a beginner.

                                    • Was this a gift?:
                                    • Yes

                                    Share this review

                                     
                                    3.0

                                    Great for the photog with a tight budget

                                    By Pmcd9

                                    from Houston Texas

                                    Verified Buyer

                                    Comments about Bower SFD728 Autofocus TTL Flash for Nikon:

                                    I can't believe they sell a speedlight, new for under $100. It's not that powerful, but it does a great job for fill flash.

                                    Share this review

                                    Displaying reviews 1-20

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                                    Batteries & Power

                                    Show more >

                                    Required item: Batteries are not included, and are required to power your flash.

                                    Varta -  High-Energy 1.5 V AA E91 Alkaline Battery - 4 Pk
                                    • You Pay: $1.23
                                     
                                    Watson -  4-Hour Rapid Charger with 4 AA NiMH Rechargeable Batteries (2300mAh)
                                    • You Pay: $14.50
                                     

                                    Flash Diffusers

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                                    Sto-Fen -  #OM-B Omni-Bounce
                                    • You Pay: $9.35
                                     

                                    Softboxes

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                                    Vello -  Universal Softbox with Colored Gels Kit for Portable Flash (Small)
                                    • You Pay: $20.75
                                     

                                    Bouncers

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                                    Vello -  Light Bouncer Kit for Portable Flashes
                                    • You Pay: $14.95
                                     

                                    Reflectors

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                                    Vello -  5" Snoot/Reflector for Portable Flash
                                    • You Pay: $22.50
                                     

                                    Flash Mounting

                                    Vello -  Compact Shoe Stand for Universal Shoe Mount Accessories
                                    • You Pay: $7.95
                                     

                                    Sync Cords & Flash Remotes

                                    Show more >
                                    Vello -  TTL-Off-Camera Flash Cord for Nikon SLR - 3' (1 m)
                                    • You Pay: $14.99
                                     
                                    View all Accessories
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