What item is right for you?
Ask our Experts! 800.606.6969 Live Chat

Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter

B&H # HOUVH77 Mfr # XHD77UV
In Stock
Free Expedited Shipping
Reg. Price: $127.90
Instant Savings: $57.95
Limited supply at this price
You Pay: $69.95
Product Highlights
  • Extra Strong - 4x More Tensile Strength
  • Multi-Coated - 8 Layers on Each Side
  • 99.35% Light Transmission
  • Decreases Internal Flare on Sensors
  • Waterproof, Stain Resistant
  • Scratch-Resistant - Easy to Clean

The 77mm Ultraviolet UV(0) Haze HD (High Density) Filter from Hoya is a wise initial investment. It helps protect your valuable investment from dust, moisture and scratches, which can lead to costly repairs.

This filter, with its hardened glass, has 4x the tensile strength of traditional filters of similar fabrication. This filter is also of great use in today's digital market where sensors are more sensitive to reflected light. Hoya incorporates special coatings that reduce these internal reflections and, thereby, promote a clearer, brighter and sharper image. The multi-coating used in this filter is made up of 8 layers on each side that promote 99.35% light transmission.

Hoya is one of the largest manufacturers of glass in the filter industry. In collaboration with its parent company, Tokina Optical, Hoya continues to strive to produce some of the best glass on the market. Currently, they hold 40% of the world's market for optical glass.

The advantage of most Hoya filters is that Hoya puts, at least, one layer of anti-reflective coating on each side of their glass. It is not bare glass. Even if the glass is not multi-coated, this kind of production tends to minimize flare and ghosting.

Multi-coated - 8 layers on each side; 99.35% light transmission
Waterproof, scratch and stain-resistant glass
Good choice for digital photography
If desired it can be left on the lens at all times for protection
Haze filters provide additional benefits of correction for Ultraviolet(UV) light which can register on film and videotape as a bluish cast and can obscure distant details
Filter promotes the acquisition of more light for your image
Increases sharpness
Type Ultraviolet HD
Size 77mm
Thickness: Frame: 4 mm, Glass 2 mm
Grade Not Applicable
Filter Factor 0
Multi-Coated Yes - 8 layers of multi-coating on each side; average light transmission of 99.35%
Rotating Not Applicable
Effect Reduces excessive blue; cuts through haze and can improve image clarity; Protects front element of lens
Application Digital and traditional photography; helpful when photographing mountain and marine scenes, where increased haze threatens to make your photographs indistinct in color and clarity
Color Temperature No Change
Construction Glass
Front Filter Thread Size 77mm
Front Lens Cap Size 77mm
Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter
  • One-Year Warranty
  • REVIEW SNAPSHOT®

    by PowerReviews
    Hoya77mm Ultraviolet UV Haze HD (High Density) Digital Filter
     
    4.9

    (based on 96 reviews)

    Ratings Distribution

    • 5 Stars

       

      (87)

    • 4 Stars

       

      (9)

    • 3 Stars

       

      (0)

    • 2 Stars

       

      (0)

    • 1 Stars

       

      (0)

    99%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (64)
    • Durable (41)
    • Reliable (41)
    • Lightweight (34)
    • Clear optics (25)

    Cons

      Best Uses

      • Everyday (49)
      • Landscape photography (30)
      • Travel (30)
      • Lens protection (26)
      • Portraits (26)
        • Reviewer Profile:
        • Enthusiast (30), Semi-professional (20), Photo enthusiast (15), Professional (9), Semi-pro photographer (9)
        • Was this a gift?:
        • No (80), Yes (3)

      Reviewed by 96 customers

      Sort by

      Displaying reviews 1-20

      Back to top

      Previous | Next »

       
      5.0

      Does just what I want

      By StatMan AK

      from Anchorage, AK

      About Me Hobbyist/Enthusiast

      Verified Buyer

      Pros

      • Lightweight
      • Reliable

      Cons

        Best Uses

        • Everyday use

        Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

        I use UV filters on my more expensive lenses as protetion for the front element, nothing more. I saw several negative reviews online complaining that these filters do not provide any benefit in haze. That is correct! They may be poorly named, being basically just clear glass. If you want added protection for an expensive lens, put a good quality UV filter (multicoated with high light transmission) on the front and leave it there, but do not expect any color correction.

        • Was this a gift?:
        • No

        Share this review

         
        5.0

        Fantastic UV filter

        By Tom Photo Eye

        from Chester Springs, PA

        About Me Professional

        Verified Buyer

        Pros

        • Durable
        • Easy To Use
        • Reliable

        Cons

          Best Uses

          • Everyday use
          • Landscape Photography
          • Portraits
          • Studio

          Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

          I have been using this filter with my Nikkor 70-200mm f2.8 and the quality of my images are excellent! I would highly recommend this filter to my friends and colleagues

          • Was this a gift?:
          • No

          Share this review

           
          5.0

          Solid glass Filter

          By Alex

          from Bakersfield, Ca

          About Me Hobbyist/Enthusiast

          Verified Buyer

          Pros

          • Durable
          • Easy To Use
          • Lightweight
          • Reliable

          Cons

            Best Uses

            • Everyday use

            Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

            I mounted this filter on my Nikkor 28-300 lens. This filter is a nice density with great light penetration. Provided some great Bokeh shots at 300mm. This filter not only gives you the confidence your expensive lens is protected but also that it will not affect your compositions.

            • Was this a gift?:
            • No

            Share this review

             
            4.0

            good filter

            By HFB

            from santa rosa, ca

            About Me Professional

            Verified Buyer

            Pros

            • Durable

            Cons

              Best Uses

              • Everyday use
              • Portraits

              Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

              good filter. i don't really know if this is much different than the S-HMC . It said 8 layer but i'm not sure it's 8 on each side ( 16 total ) or they just mean 4 layer on each side. I'm confuse . The S-hmc have 12 layer

              • Was this a gift?:
              • No

              Share this review

               
              5.0

              It's so GOOOOOD

              By OMC Jeremy

              from Los Angeles, CA

              About Me Semi-Professional

              Verified Buyer

              Pros

              • Easy To Use

              Cons

                Best Uses

                • Studio

                Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                It's very great!!!

                Better than you think.

                24-70mm is very good as it used to.

                • Was this a gift?:
                • Yes

                Share this review

                 
                5.0

                Love this filter

                By photki-bear

                from Montana-Russia

                About Me Semi-Professional

                Verified Buyer

                Pros

                • Durable

                Cons

                  Best Uses

                  • Everyday use

                  Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                  The quality of this filter is excellent, the durability and construction are top notch! It's the best protection that I can put in front of my lens and easy to clean "to boot".

                  • Was this a gift?:
                  • No

                  Share this review

                   
                  5.0

                  Expensive lens deserves a quality filter

                  By Ken

                  from Bellingham, WA

                  About Me Hobbyist/Enthusiast

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Reliable

                  Cons

                    Best Uses

                      Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                      I had heard good things about HD filters and needed a good quality filter to protect my new Nikon 24-70 F2.8 lens. Luckily I have not had a chance to see if it is really scratch resistant, but I am pleased with the fact that it does not degrade the sharpness of my lens.

                      • Was this a gift?:
                      • No

                      Share this review

                       
                      5.0

                      kkl

                      By kkl

                      from Portland Oregon

                      About Me Semi-Professional

                      Verified Buyer

                      Pros

                      • Durable
                      • Easy To Use
                      • Lightweight
                      • Reliable

                      Cons

                        Best Uses

                        • Everyday use
                        • Landscape Photography
                        • Macro Photography
                        • Portraits
                        • Studio
                        • Traveling

                        Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                        Nice quality filter and 8 layers of coating on each side makes it almost indestructible and easy to keep clean.

                        • Was this a gift?:
                        • No

                        Share this review

                         
                        5.0

                        High Quality

                        By Jarko

                        from Charlotte NC

                        About Me Hobbyist/Enthusiast

                        Verified Buyer

                        Pros

                        • Durable
                        • Lightweight
                        • Reliable

                        Cons

                          Best Uses

                          • Everyday use
                          • Home
                          • Landscape Photography
                          • Macro Photography
                          • Portraits
                          • Studio
                          • Traveling

                          Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                          Solid, high quality, minimum light loss.

                          • Was this a gift?:
                          • No

                          Share this review

                           
                          5.0

                          Sharp/Clear Filter

                          By DaRius

                          from Albuquerque, NM

                          About Me Semi-Professional

                          Verified Buyer

                          Pros

                          • Durable
                          • Easy To Use

                          Cons

                            Best Uses

                            • Everyday use
                            • Landscape Photography
                            • Portraits
                            • Traveling

                            Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                            Don't notice any degradation in quality or sharpness with filter on vs off. It's expensive, but nowhere near as expensive as replacing a front element. Very nice filter and easy to clean.

                            • Was this a gift?:
                            • No

                            Share this review

                             
                            5.0

                            Great Product

                            By Tom

                            from Petersburg, IN

                            About Me Hobbyist/Enthusiast

                            Verified Buyer

                            Pros

                            • Durable
                            • Easy To Use
                            • Lightweight
                            • Reliable

                            Cons

                              Best Uses

                              • Everyday use
                              • Home
                              • Landscape Photography
                              • Macro Photography
                              • Traveling

                              Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                              Everything that you look for in a UV lens this is it.

                              • Was this a gift?:
                              • No

                              Share this review

                               
                              5.0

                              The Best

                              By Tom

                              from Petersburg, IN

                              About Me Hobbyist/Enthusiast

                              Verified Buyer

                              Pros

                              • Durable
                              • Easy To Use
                              • Lightweight
                              • Reliable

                              Cons

                                Best Uses

                                • Everyday use
                                • Landscape Photography
                                • Macro Photography
                                • Traveling

                                Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                                All I can say is that Hoya products are just the top of the line.

                                • Was this a gift?:
                                • No

                                Share this review

                                 
                                4.0

                                A necessary tool

                                By Nikon SME

                                from Sun Prairie, WI

                                About Me Hobbyist/Enthusiast

                                Verified Buyer

                                Pros

                                • Easy To Use
                                • Lightweight

                                Cons

                                • None

                                Best Uses

                                • Everyday use
                                • Home
                                • Landscape Photography
                                • Macro Photography
                                • Portraits
                                • Studio
                                • Traveling

                                Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                                For the infrequent removal of a filter to check the main lens surface.

                                When I use a polarizer over top my UV filter sometimes the UV filter gets very tight.

                                My previous wrench did not fit my 77mm filters, this did the job.

                                Everyone needs a filter wrench and the price is right.

                                • Was this a gift?:
                                • No

                                Share this review

                                 
                                5.0

                                Perfect!

                                By Akaratemom

                                from Apple Valley, CA

                                About Me Semi-Professional

                                Verified Buyer

                                Pros

                                • Easy To Use
                                • Lightweight

                                Cons

                                  Best Uses

                                  • Everyday use
                                  • Home
                                  • Landscape Photography
                                  • Macro Photography
                                  • Portraits
                                  • Studio
                                  • Traveling

                                  Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                                  Exactly what I was looking for at a good price!

                                  • Was this a gift?:
                                  • Yes

                                  Share this review

                                   
                                  5.0

                                  Upgrade

                                  By Peje

                                  from Stockolm, Sweden

                                  About Me Hobbyist/Enthusiast

                                  Verified Buyer

                                  Pros

                                  • Easy To Use
                                  • Reliable

                                  Cons

                                    Best Uses

                                    • Everyday use

                                    Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                                    I have upgraded my filter and this is MUCH better than the one I had. Very easy to clean and it is even difficult to leave fingerprints on the surface.

                                    • Was this a gift?:
                                    • No

                                    Share this review

                                     
                                    5.0

                                    Great filter using it for protection

                                    By NC

                                    from Las Vegas, NV

                                    About Me Professional

                                    Verified Reviewer

                                    Pros

                                    • Durable
                                    • Easy To Use
                                    • Lightweight

                                    Cons

                                      Best Uses

                                      • Everyday use
                                      • Protection

                                      Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                                      Using this on my 24-105mm Canon lens as an extra protection measure. Works great and don't notice any color tinge.

                                      I like that it's "High Density" and hopefully stronger than the regular version.

                                      • Was this a gift?:
                                      • No

                                      Share this review

                                      (0 of 2 customers found this review helpful)

                                       
                                      4.0

                                      Excellent Filter and Protection

                                      By Betty B

                                      from Ft Worth TX

                                      About Me Semi-Professional

                                      Verified Buyer

                                      Pros

                                      • Easy To Use
                                      • Lightweight

                                      Cons

                                        Best Uses

                                        • Everyday use
                                        • Home
                                        • Landscape Photography
                                        • Macro Photography
                                        • Portraits
                                        • Studio
                                        • Traveling

                                        Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                                        77mm Ultraviolet UV Haze HD Digital Filter by Hoya purchased to protect my Nikon 24-70mm lens. It is incredibly clear and attached perfectly. I would recommend this filter to anyone! I only gave a 4 star because I have only had item a short while and have not had enough time to fully evaluate; however I foresee no problems.

                                        • Was this a gift?:
                                        • No

                                        Share this review

                                         
                                        5.0

                                        Awesome Awesome Awesome Filter

                                        By Chandra TA

                                        from San Antonio

                                        About Me Hobbyist/Enthusiast

                                        Pros

                                        • Durable
                                        • Easy To Use
                                        • Lightweight
                                        • Reliable

                                        Cons

                                        • None

                                        Best Uses

                                        • Everyday use

                                        Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                                        Excellent filter. It doesn't feel like there is a glass there. It doesn't spoil the quality of the picture my lens captures (I have 70-200mm f/2.8L USM). I would definitely recommend to have this in your camera bag.

                                        • Was this a gift?:
                                        • No

                                        Share this review

                                         
                                        5.0

                                        Awesome Awesome Filter!!!

                                        By Chandra TA

                                        from San Antonio

                                        About Me Hobbyist/Enthusiast

                                        Verified Buyer

                                        Pros

                                        • Durable
                                        • Easy To Use
                                        • Lightweight
                                        • Reliable

                                        Cons

                                          Best Uses

                                          • Everyday use

                                          Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                                          This is the best filter I have ever seen. It feel like there is no glass at all. It is that clear.
                                          I am definitely glad to have in my camera bag.

                                          • Was this a gift?:
                                          • No

                                          Share this review

                                           
                                          5.0

                                          Great filter choice!

                                          By Angel M.

                                          from Stillwater, OK

                                          About Me Semi-Professional

                                          Verified Buyer

                                          Pros

                                          • Durable
                                          • Lightweight
                                          • Reliable
                                          • Well Constructed

                                          Cons

                                          • None

                                          Best Uses

                                          • Everyday use

                                          Comments about Hoya 77mm Ultraviolet UV Haze HD (High Density) Digital Filter:

                                          I just purchased the HOYA to got with my new 24-70 2.8L lens and I absolutely love it. The glass is great quality and the pictures are super clear. I wouldn't hesitate to buy this again!

                                          • Was this a gift?:
                                          • No

                                          Share this review

                                          Displaying reviews 1-20

                                          Back to top

                                          Previous | Next »

                                          Filter pouch

                                          Show more >
                                          Ruggard -  Four Pocket Filter Pouch (Up To 82mm)
                                          • You Pay: $8.95
                                           

                                          Caps & Wrenches

                                          Show more >
                                          Sensei -  62-77mm Filter Wrench (Set of 2)
                                          • You Pay: $5.95
                                           

                                          Care & Cleaning

                                          Show more >
                                          Pearstone -  Microfiber Cleaning Cloth, 18% Gray (7 x 7.9")
                                          • You Pay: $4.99
                                           
                                          See any errors on this page? Let us know.

                                          Close

                                          Close

                                          Close