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Hasselblad H4D-40 Medium Format DSLR Camera

B&H # HAH4D40 Mfr # 70380554
No Longer Available
Product Highlights
  • 40 Megapixel Resolution
  • 32.9 x 43.9mm CCD Sensor
  • 3.0" 24-Bit Color LCD
  • True Focus and Absolute Position Lock
  • 16-Bit Color Definition
  • Hasselblad RAW 3FR File Format
  • Compatible with H-System Components
  • Phocus Software Included

The Hasselblad H4D-40 Medium Format DSLR Camera delivers unsurpassed image quality via an outstanding set of powerful features and precision optics. One of the most notable features in this dynamic camera is True Focus technology with Absolute Position Lock (APL) which allows you to capture close distance shots with a unique yaw sensor to measure angular velocity. The yaw sensor accurately measures and computes correct focus and makes it much easier to utilize selective focus to gain a shallow depth of field that is often desirable in commercial applications.

The features of this camera meet the needs of professional photographers while on location or in the studio. The low noise color filter of the H4D-40's sensor provides for increased clarity and increased depth of field. The Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile, and digital lens correction perfects each image captured through HC/HCD lenses by removing any trace of distortion, vignetting, or chromatic aberrations.

The H4D-40 (Body Only) also comes bundled with Hasselblad's Phocus 2.0 imaging software, featuring a dramatically reduced learning curve, enabling the average photographer to be up to speed in less than 30 minutes, and a feature set that matches the industry standards defined by Adobe and Apple.

The H4D-40 takes full benefit from all the flexibility of the impressive H camera system. Photographers get a camera that is as easy to use and delivers the image quality professionals expect from Hasselblad.

With the purchase of this item, you are eligible for a free CD version of Adobe Photoshop Lightroom 4 software. Go here to register for your copy. Hasselblad will ship the software to you directly.

Digital Lens Correction and Ultra-Focus
The H4D-40 camera allows information from the lens and exact capture conditions to be fed to the camera processor for ultra-fine tuning of the auto-focus mechanism, taking into account the design specifications of the lens and the optical specifications of the sensor. In this way the full HC/HCD lens program is even further enhanced, bringing a new level of sharpness and resolution. Digital correction for color aberration and distortion is also added. "Digital Lens Correction" (DAC), is an automatic correction of the images based on a combination of the various parameters concerning each specific lens for each specific shot, ensuring that each image represents the best that your equipment can produce.
True Focus & Absolute Position Lock (APL)
True Focus helps solve one of the most lingering challenges that face serious photographers today: true, accurate focusing throughout the image field. Hasselblad has used modern yaw rate sensor technology to measure angular velocity in an innovative way. The result is the new Absolute Position Lock (APL) processor, which forms the foundation of Hasselblad's True Focus feature. The APL processor accurately logs camera movement during any re-composing, then uses these exact measurements to calculate the necessary focus adjustment, and issues the proper commands to the lens's focus motor so it can compensate. The APL processor computes the advanced positional algorithms and carries out the required focus corrections at such rapid speed that no shutter lag occurs. The H4D's firmware then further perfects the focus using the precise data retrieval system found on all HC/HCD lenses.
Instant Approval Architecture
Building on the success of the Audio Exposure Feedback technology, Hasselblad has created Instant Approval Architecture (IA), an enhanced set of feedback tools, designed to enable the photographer to focus on the shoot rather than the selection process. IA triggers audible and visual signals for each image captured, notifying the photographer immediately of its classification status. The information is recorded both in the file and in the file name, providing a quick and easy way to classify and select images, in the field or back at the studio. IA is a Hasselblad trademark and Hasselblad has a patent pending on the invention.
Tethered or Un-tethered Operation
The H4D-40 provides the ability to combine working tethered and un-tethered to get the most of your camera system both on location and in the studio.
Processing Options
This Hasselblad allows the option of processing your raw images in Hasselblad's Phocus imaging toolbox, or working with your raw images directly in Apple or Adobe imaging environments.
Meeting Commercial Challenges
Using the H4D-40 gives you the choice of combining point-and-shoot and tilt/shift to solve creative commercial challenges. Two basic options are available for tilt/shift work with H4D-40. A simple-to-use, portable adapter solution and the classic view camera solution. The HTS tilt/shift adapter for H4D-40 allows for portable tilt/shift with the HC/HCD lens range from 28mm to 100mm.
Two Modes of Operation & Storage
The H4D-40 offers a choice of storage devices: CF cards or a computer hard drive. With these operating and storage options, you are able to select a mode to suit the nature of the work in hand, whether in the studio or on location.
Other New Features
Expanding on the great feature set of the H3D camera line, a set of new camera features are introduced with the H4D-40:

  • Camera electronics delivering the basis for True Focus and ultra fast Auto Focus
  • Extra large 3" display on the H4D-40 provides a realistic, high quality and perfect contrast image view, even in bright sunlight
  • Extended exposure time up to 4 min (256 sec) exposure
  • AF assist lights for working in dark environments
  • 80 MB/sec read-write performance on Extreme Pro cards from SanDisk

Phocus 2.0 Software

Special Extended Camera Controls
Special extended camera controls with which to operate your H4D-40 camera. These features, such as live video for easier shot set-up and workflow, or the ability to control the lens drive for focusing when the camera is in a remote position or when the digital capture unit is mounted on a view camera, bring an entirely new level of flexibility to the way you shoot.
Moiré Removal Technology
Moiré Removal Technology automatically applied directly on the raw data, leaving image quality intact and eliminating the need to carry out special masking selections or other manual procedures, saving hours of tedious post-production work.
Flexible Workflow
The Phocus GUI features easy-to-use options that allow you to customize your set-up to suit a range of different workflow situations, such as choice of import source, browsing/comparison functions, file management, image exporting a number of file formats, pre-setting of options for upcoming shoots, and more.
New Metadata
The extended metadata included in all Phocus images provides for accurate and detailed cataloguing and indexing, easy image management, and includes added GPS data functionality in order to allow a range of new functions. Phocus links GPS data directly to Google Earth, for example, making geographic reference a snap and image storage and retrieval much easier.
100% Viewing Quality
The Phocus Viewer delivers image viewing quality that matches every detail of what you will see later in Photoshop. In addition, the Phocus Viewer allows you to customize layout and composition to suit your current or desired workflow, providing a wide range of options including full view, compare, browse, horizontal, or vertical view, and so on. You can have multiple folders open simultaneously for side-by-side viewing, comparison, and selection.
Free Copy Of Adobe Photoshop Lightroom 4
With the purchase of this item, you are eligible for a free CD version of Adobe Photoshop Lightroom 4 software. Go here to register for your copy. Hasselblad will ship the software to you directly.
Camera Type Large sensor medium format DSLR
Imaging
Resolution 40MP (7304 x 5478 pixels)
Sensor 33.1 x 44.2 mm
Bit Depth 16-bit
File Formats Lossless compressed Hasselblad RAW 3FR
File Size RAW 3FR capture 50MB on average
TIFF 8-bit: 120MB
Color Management System Hasselblad Natural Color Solution
Storage Type CF card type U-DMA (e.g. SanDisk extreme IV) or tethered to Mac or PC
Storage Capacity 4GB CF card: 75 images on average
Capture Rate 1.1 sec per capture
50 captures per minute
Histogram Yes
Filter IR filter mounted on CCD sensor
Focus System Autofocus metering with passive central cross-type sensor
Ultra focus digital feedback
Instant manual focus override
Metering range: EV1 - 19 at ISO 100.
Exposure Control
Shutter Speeds 256 - 1/800 sec
ISO Range ISO 100-1600
Metering Options Spot
Center Weighted
CenterSpot
Metering range:
Spot: EV2 - 21
Center weighted: EV1 - 21
CenterSpot: EV1 - 21
Remote Control Yes
Flash
External Flash Connection Yes
Max Sync Speed Flash can be used at all shutter speeds.
Flash Control Automatic TTL center weighted system
Uses built-in flash or flashes compatible with SCA3002 (Metz)
Output can be adjusted from -3 to +3EV
For manual flashes a built-in metering system is available
Viewfinder/Display
Display 3" TFT type, 24-bit color, 230,400 pixels
Histogram Yes
Connectivity/System Requirements
Connectivity FireWire 800 (IEEE 1394b)
System & Software Requirements Macintosh: OSX
Windows: XP (32 and 64 bit), Vista (32 and 64 bit), Windows 7 (32 and 64 bit).
Software Phocus for Mac and Windows
Power
Battery Type Rechargeable Li-ion battery (7.2VDC, 1850mAh)
Physical
Operating Temperature 32 - 113°F (0 - 45°C)
Dimensions (WxHxD) Not Specified by Manufacturer
Weight 5.05 lb (2.29 kg)
Hasselblad H4D-40 Medium Format DSLR Camera
  • HVD-90X Viewfinder
  • Rechargeable Lithium-Ion Battery (integrated into Grip)
  • Battery Charger
  • FireWire 800 Cable
  • Phocus 2.0 Software CD-ROM
  • User's Guide on CD-ROM
  • 1-Year Limited Warranty
  • REVIEW SNAPSHOT®

    by PowerReviews
    HasselbladH4D-40 Medium Format DSLR Camera
     
    4.6

    (based on 7 reviews)

    Ratings Distribution

    • 5 Stars

       

      (6)

    • 4 Stars

       

      (0)

    • 3 Stars

       

      (0)

    • 2 Stars

       

      (1)

    • 1 Stars

       

      (0)

    83%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (3)

    Cons

      Best Uses

      • Landscape/scenery (3)
        • Reviewer Profile:
        • Pro photographer (4)
        • Was this a gift?:
        • No (6)

      Reviewed by 7 customers

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      Displaying reviews 1-7

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      (22 of 23 customers found this review helpful)

       
      5.0

      Exceptional

      By Amudgarden

      from Phoenix, MD

      About Me Semi-pro Photographer

      See all my reviews

      Verified Reviewer

      Pros

      • Auto Focus
      • Reliable Operation
      • Stable Flash Sync

      Cons

      • Battery Life
      • Recharge Time

      Best Uses

      • Landscapearchitecture
      • Photography
      • Posters

      Comments about Hasselblad H4D-40 Medium Format DSLR Camera:

      Purchased this a couple weeks ago. My first medium-format DSLR...I grabbed it mostly for landscape and architecture shots, just to squeeze every possible bit of sharpness and resolution out of larger poster-sized prints. I am so used to the durability and relative low maintenance of Nikon, there are a couple of minor quirks with this camera that aren't a big deal, but do create the need for some planning ahead. For example, the battery lasts about as long as an Olympic 100 meter sprint. I realize the processing and sensor in this camera require serious power, but it's almost scary how fast the battery is drained. Don't leave home without a spare batter (or a generator). Additionally, the battery charger supplied with the camera is slow. Grass grows faster than this thing recharges the battery.

      But, that minor issue aside, this camera produces images that are breathtakingly sharp, and have incredibly tonality.

      If you mainly work with smaller prints (i.e. 5X7 or 8X10), the differences aren't significant between this camera and any of the pricier full-frame DSLRs. But when you blow up a print, the difference is startling.

      It ain't cheap...and neither are the lenses it works with. But if you're serious about producing large print landscape and/or architecture, I doubt you'll find another camera out there in the same price range that's capable of duplicating the image quality of the H4D-40.

      Quick tip: Given the highly sensitive resolution of this camera, I strongly recommend using a heavy-duty and sturdy tripod and tripod head to help mitigate any possible tripod dancing when the shutter fires. I use the Manfrotto MT057C4 with the MH057M0-Q5 head.

      • Was this a gift?:
      • No

      Share this review

      (13 of 13 customers found this review helpful)

       
      5.0

      Incredible

      By Jackson Carvalho

      from Caruaru, Pernambuco - Brasil

      About Me Pro Photographer

      Pros

      • Auto Focus
      • Metal Housings
      • Reliable Operation

      Cons

        Best Uses

        • Advertising
        • Fashion
        • Photography
        • Posters

        Comments about Hasselblad H4D-40 Medium Format DSLR Camera:

        This camera is simply amazing. Accurate reproduction of colors and shades. Incredible resolution and handling super interactive. Good ergonomics and wonderful results. I am very pleased with the purchase of this equipment. Recommend.

        Share this review

        (41 of 62 customers found this review helpful)

         
        5.0

        To Fort Worth, Tx.

        By Cecilio

        from Seattle, Wa

        About Me Pro Photographer

        Pros

          Cons

            Best Uses

              Comments about Hasselblad H4D-40 Medium Format DSLR Camera:

              What Chowered Head Thinks A Hasselblad Would Have Video if you want Video then buy a video camera. If you were really a pro you would have know what you were buying. Get a Grip and a Life.

              • Was this a gift?:
              • No

              Share this review

              (57 of 460 customers found this review helpful)

               
              2.0

              doesnt come with lens, beware!!!!

              By iceman from tgr

              from fort worth, tx

              About Me Casual Photographer

              Pros

              • Functional
              • Water-tight Seals

              Cons

              • Blurry Photos
              • Too Heavy

              Best Uses

              • Snorkeling

              Comments about Hasselblad H4D-40 Medium Format DSLR Camera:

              Bought to take pictures on my vacation to Disney, but was disappointed that it did not come with a lens for picture taking. Also, no video mode!!! Buyer beware!!!

              • Was this a gift?:
              • No

              Share this review

              (35 of 36 customers found this review helpful)

               
              5.0

              Amazing Camera!

              By JSJPhoto

              from Shanghai, China

              About Me Pro Photographer

              Verified Reviewer

              Pros

              • Easy To Use
              • Fast / Accurate Auto-Focus
              • Good Image Quality
              • Large Clear LCD
              • True Focus

              Cons

              • Short Battery Life

              Best Uses

              • Landscape/Scenery
              • Studio

              Comments about Hasselblad H4D-40 Medium Format DSLR Camera:

              The APL/True Focus features are amazing and extremely useful if you shoot up close with a wider angle lens. I found I could make large prints even up to ISO 800 without any noise reduction. Image quality is outstanding and the camera is very easy to use. Tested against the PhaseOne DF with P40+ back and found the H4D the clear winner.

              • Was this a gift?:
              • No

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              (31 of 32 customers found this review helpful)

               
              5.0

              I would buy this product again and again

              By Cho

              from Atlanta

              About Me Pro Photographer

              Verified Buyer

              Pros

              • Easy To Use

              Cons

              • Small LCD Screen

              Best Uses

              • Indoors/Low Light
              • Landscape/Scenery

              Comments about Hasselblad H4D-40 Medium Format DSLR Camera:

              I'm outdoor photographer.
              This item is good for long exposure up to 4min. especially without noise.

              • Was this a gift?:
              • No

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              (76 of 77 customers found this review helpful)

               
              5.0

              H4D-40 Gave Me An Edge

              By Boris Kretonic

              from Aurora, CO

              About Me Semi-pro Photographer

              Verified Buyer

              Pros

              • Easy To Use
              • Fast / Accurate Auto-Focus
              • Good Image Quality

              Cons

                Best Uses

                • Landscape/Scenery
                • Portraits
                • Product Photography
                • Weddings/Events

                Comments about Hasselblad H4D-40 Medium Format DSLR Camera:

                There are many good systems for photographers today, but Hasselblad checked all the boxes for me.

                H4D-40 has superior image quality to any 35mm systems, and it still provides me comfort I was used to with 35mm FF digital cameras.

                I love True Focus feature on H4D while shooting with 100 f2.2. True Focus was the main reason I choosed H4D instead of H3D (which has amazing price right now). Portraits with shallow dept of field are much easier to shoot than on any other system I've used. That was a huge point for me because on some 35mm FF systems I had to use Live View and manual focus to make sure the final image will look the way I envisioned it.

                For the most of the time I am using H4D with Hasselblad 35-90 lens. 16-bit color, larger sensor and higher resolution gives me something I was always longing for.

                Shooting tethered with H4D is a breeze. A big plus to me was that Phocus software came free with a camera, and I didn't need to buy any additional software (like in some 35mm systems).

                Doing business today is in many ways harder then before. Using Hasselblad I need less to explain why potential clients want to choose me instead of my competition. And in the end, using Hasselblad on an assignment enables me to give more to my clients.

                Now I wish I made this purchase decision earlier.

                • Was this a gift?:
                • No

                Share this review

                Memory Cards

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                Required item: A memory card is required, be sure to purchase a memory card that suits your needs.

                SanDisk -  128GB Extreme Pro CompactFlash Memory Card (160MB/s)
                • You Pay: $349.99
                 

                Required item: A lens is required but not included to use this camera.

                Hasselblad -  HCD 24mm f/4.8 Wide Angle Prime Lens
                • You Pay: $6,830.00
                 

                Bags & Cases

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                Hasselblad -  Camera Strap for H Series Cameras
                • You Pay: $79.95
                 

                Batteries & Power

                Hasselblad -  Charger for 2900mAh Li-Ion Battery Grip for H5D Camera
                • You Pay: $192.00
                 

                Flash & Accessories

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                Metz -  mecablitz 76 MZ-5 Digital Handle Mount Flash with Auto Zoom Head
                • You Pay: $849.00
                 

                Battery Grips

                Hasselblad -  Battery Grip CR-123A for H Cameras
                • You Pay: $160.00
                 

                Remote Control

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                Hasselblad -  Release Cord H - For H Series Cameras
                • You Pay: $87.00
                 
                Vello -  RS-C1II Wired Remote Switch for Select Canon, Pentax & Samsung
                • You Pay: $7.50
                 

                And for For H Series Cameras

                Care & Cleaning

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                VisibleDust -  Digital Back Sensor Cleaning Swabs (Pack of 12)
                • You Pay: $55.10
                 
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