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Bower SFD296S Digital Automatic Flash for Sony/Minolta Cameras

B&H # BOSFD296S MFR # SFD296S
In Stock
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Product Highlights

  • Guide Number: 99' at ISO 100 and 50mm
  • Zoom Range: 28-85mm
  • Tilts Upward 90°
  • Rotates Right 150° & Left 180°
  • Recycle Time: 6-8 Seconds
  • Runs on 4 AA Batteries
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You Pay: $26.09

What item is right for you?

Ask our Experts!

The Bower SFD296S Digital Automatic Flash is for use with Sony/Minolta cameras with a hot shoe. It has a Guide Number of 99' at ISO 100 and 50mm as well as a zoom range of 28-85mm and is designed with an array of high-end features at an affordable price. The head tilts upward 90° and rotates right 150° and left 180°. Photographers can accomplish soft lighting, shadow fill, dramatic lighting or improve all-over flash image quality. It has a bounce and swivel head, a zoom head (manual), and it conveniently uses 4 AA Alkaline or NiMH batteries. This model comes equipped with the Sony/Minolta style hot shoe and is not compatible with Sony's Multi-Interface Shoe.

Mount Shoe
Guide No. 98.43' (30 m) ISO100 at 50 mm position
Exposure Control Manual
Angle of Coverage 60° Horizontal
45° Vertical
TTL Dedication No
Bounce Head 0° to +90°
Swivel Head 330°
Coverage 28 mm - 85 mm (Full frame)
Zoom Head Full frame: 28 mm - 85 mm
Off Camera Terminal None
Recycle Time Approximately 6 - 8 seconds
Flash Duration 1/1000 - 1/20000 sec
Flash-ready Indicator Yes
Power Source 4x AA Alkaline, Rechargeable NiMH Batteries
Dimensions (WxHxD) 6.6 x 1.9 x 3.0" / 168.0 x 48.0 x 76.0 mm
Weight 7.13 oz / 202 g without batteries
Bower SFD296S Digital Automatic Flash for Sony/Minolta Cameras
  • Limited 1-Year Warranty
  • REVIEW SNAPSHOT®

    by PowerReviews
    BowerSFD296S Zoom Bounce Digital Flash
     
    4.4

    (based on 35 reviews)

    Ratings Distribution

    • 5 Stars

       

      (18)

    • 4 Stars

       

      (14)

    • 3 Stars

       

      (3)

    • 2 Stars

       

      (0)

    • 1 Stars

       

      (0)

    94%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (20)
    • Great value (18)
    • Reliable (13)
    • Attach securely (10)
    • Good power output (8)

    Cons

      Best Uses

      • General purpose (11)
      • Low light (9)
      • Indoors (7)
      • Night time (6)
      • Outdoors (5)
        • Reviewer Profile:
        • Enthusiast (12), Photo enthusiast (6), Casual user (4), Semi-pro photographer (4), Semi pro (3)
        • Was this a gift?:
        • No (32)
        • Primary use:
        • Personal (19), Business (3)

      Most Liked Positive Review

       

      Using with a Sony a230

      Overall, I am satisfied with the flash. The build quality isn't bad and it works. The only concern that I had is that I must turn off the flash on the camera to...Read complete review

      Overall, I am satisfied with the flash. The build quality isn't bad and it works. The only concern that I had is that I must turn off the flash on the camera to prevent the pop-up flash from popping up when the shutter button is pressed halfway down. I do not need to do this for my Sony flash. My other concern is that it doesn't show charging status in the view finder. My Sony flash shows the charging status in the view finder like the built on pop up flash. Unlike my Sony flash, there is a little friction when I removed the flash from the camera. It is slightly tighter on the hot shoe than my Sony flash. Nevertheless, I believe that it is a great deal.

      I use the flash mainly for portraits. I take portraits of my children and this flash gives great light.

      VS

      Most Liked Negative Review

       

      Good flash

      Does what it's supposed to do. HOWEVER, there is really very little that is "automatic" about it. You must set you camera to manual mode & select appropriate shutter...Read complete review

      Does what it's supposed to do. HOWEVER, there is really very little that is "automatic" about it. You must set you camera to manual mode & select appropriate shutter & aperture speeds. I expected it would at least communicate with the camera (a33) that there is a flash attached & set the shutter speed. This isn't very clear in the specs, unless I am missing something.

      Reviewed by 35 customers

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      Displaying reviews 1-20

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      4.0

      good intro flash

      By jon101178

      from Valley Stream, NY

      About Me Casual User

      Verified Buyer

      Pros

      • Easy To Use
      • Great Value

      Cons

      • Manual

      Best Uses

        Comments about Bower SFD296S Zoom Bounce Digital Flash:

        While this isn't the most automated or feature-loaded hotshoe flash, as a beginner, it seemed like a reasonable investment to make while I begin exploring the use of this kind of flash. For now, I'm enjoying it. I expect I'll probably want to upgrade to something with more features in the future, but for now, I'm pleased with this as a sort of "practice" device.

        • Primary use:
        • Personal
        • Was this a gift?:
        • No

        Share this review

         
        4.0

        Good Buy for Low Price

        By E

        from Canada

        About Me Casual User

        Verified Buyer

        Pros

        • Beginners
        • Cheap

        Cons

        • Cheap
        • Easy To Break
        • Not Sturdy

        Best Uses

        • Learning Flash

        Comments about Bower SFD296S Zoom Bounce Digital Flash:

        I have had this product for a couple weeks now and am quite happy, it is a good flash for a low price. I use this flash in cases where I don't want to damage a more expensive flash.I think its below average for flash standards, but for the price its kind of expected and performs better than I would expect from a cheap product.Although I did have to shave the mount down due too it being far too tight (I thought it was going to break the top of my camera when I first put it on and took it off).It also has a cheap plastic body which breaks easily, but as I said above -- it is a low cost flash for beginners or if you need to bring a flash somewhere it could get broken.

        • Primary use:
        • Personal
        • Was this a gift?:
        • No

        Share this review

         
        5.0

        Great value!

        By CBrady

        from Chicago, IL

        Verified Buyer

        Comments about Bower SFD296S Zoom Bounce Digital Flash:

        Bought this for use with a Sony Alpha 35. It's a great value and has a lot of features for the price (zoom, swivel, etc). Would recommend.

        Share this review

         
        4.0

        Good flash for the price

        By DrPokerface

        from Toronto, Canada

        About Me Hobbyist/Enthusiast

        Pros

        • Easy To Use
        • Great Value
        • Reliable Performance

        Cons

        • Compatability

        Best Uses

        • Personal Photos

        Comments about Bower SFD296S Zoom Bounce Digital Flash:

        I have never used a hotshoe flash so I wanted to start with something inexpensive. I'm just using it for personal pictures and so far, I love it.

        It can tilt anywhere between forward and up,and rotate left and right and backwards. It has three settings which I honestly haven't figured out yet.

        The big downside is the camera itself doesn't adjust to having a flash on. So, as long as the flash is on it fires no problem when you take the shot, however the LDC screen doesn't brighten up so you can see what you're taking a picture of. I adjust the settings so that the screen is just bright enough to focus, then the picture usually turns out great.
        So all in all, not completely perfect but really great for the price.

        • Primary use:
        • Personal
        • Was this a gift?:
        • No

        Share this review

         
        5.0

        great item, would buy again

        By mancu66

        from columbus, ga

        About Me Hobbyist/Enthusiast

        Verified Buyer

        Pros

        • Easy To Use
        • Great Value
        • Large Capacity
        • Reliable Performance

        Cons

          Best Uses

          • Portable images/multimedia

          Comments about Bower SFD296S Zoom Bounce Digital Flash:

          this flash is beyond my greatest expectation and I am very please with the results

          • Primary use:
          • Personal
          • Was this a gift?:
          • No

          Share this review

           
          5.0

          Right Flash, Right Price

          By Partsman54

          from Cherry Hill, NJ

          About Me Hobbyist/Enthusiast

          Verified Buyer

          Pros

          • Easy To Use
          • Great Value
          • Reliable Performance

          Cons

            Best Uses

              Comments about Bower SFD296S Zoom Bounce Digital Flash:

              I have put off buying a external flash for a long time for my Sony Alpha 300. Did a lot of research and made the purchase of this flash unit. Works perfectly, easy to use in all modes and the batteries seem to last. I like the swivel and tilt features of the flash unit. I highly recommend this flash for the beginner as well as the intermediate user.

              • Primary use:
              • Personal
              • Was this a gift?:
              • No

              Share this review

               
              5.0

              very nice piece of gear

              By Johnabc

              from Hamilton, Ontario

              About Me Hobbyist/Enthusiast

              Verified Buyer

              Pros

              • Easy To Use
              • Great Value
              • Reliable Performance

              Cons

                Best Uses

                  Comments about Bower SFD296S Zoom Bounce Digital Flash:

                  love it

                  • Primary use:
                  • Personal
                  • Was this a gift?:
                  • No

                  Share this review

                   
                  4.0

                  Great Value

                  By Navy guy

                  from Detroit, MI

                  About Me Hobbyist/Enthusiast

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Great Value

                  Cons

                  • Needs Adapter

                  Best Uses

                    Comments about Bower SFD296S Zoom Bounce Digital Flash:

                    I recently purchased this item to use with the new Sony SLT-A58K DLSR camera. I think this flash is actually designed for the old Minolta hot shoe, and in order to use with the Sony Alpha line of cameras you must have the ADP-MAA Multi-Interface Adapter (or equivelant). The flash itself is a great product which produces a strong flash, and has a tilt/swivel flash unit for bounce. At this price it is hard to be as it is two-thirds less expensive than Sony's own flash for the Alpha line of cameras.

                    • Primary use:
                    • Personal
                    • Was this a gift?:
                    • No

                    Share this review

                     
                    5.0

                    Easy as a Flash

                    By Cesar the Cameraman

                    from Bogota, Colombia

                    About Me Professional

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Great Value

                    Cons

                      Best Uses

                      • Portable images/multimedia

                      Comments about Bower SFD296S Zoom Bounce Digital Flash:

                      Fit right on camera as said. I have used it for one photo shoot at it worked great.

                      • Primary use:
                      • Business
                      • Was this a gift?:
                      • No

                      Share this review

                       
                      5.0

                      very useful

                      By nygma

                      from framingham, ma

                      About Me Hobbyist/Enthusiast

                      Verified Buyer

                      Pros

                      • Easy To Use

                      Cons

                      • Capability Issues

                      Best Uses

                        Comments about Bower SFD296S Zoom Bounce Digital Flash:

                        if u need a cheap flash this bad boy will get the job done, especially if u r doing amateur pics or just use it as a back up flash

                        • Primary use:
                        • Personal
                        • Was this a gift?:
                        • No

                        Share this review

                         
                        4.0

                        Nifty flash!

                        By Mons

                        from New York, NY

                        About Me Hobbyist/Enthusiast

                        Verified Buyer

                        Pros

                        • Great Value

                        Cons

                          Best Uses

                            Comments about Bower SFD296S Zoom Bounce Digital Flash:

                            Only used it to test out how it works. Definitely use all new batteries or it won't function correctly. Awesome for the amateur photographer or those getting into flash photography!

                            • Primary use:
                            • Personal
                            • Was this a gift?:
                            • No

                            Share this review

                             
                            5.0

                            Works great, even better for its price

                            By Al S.

                            from Union City, CA

                            About Me Hobbyist/Enthusiast

                            Verified Buyer

                            Pros

                            • Easy To Use
                            • Great Value
                            • Reliable Performance

                            Cons

                            • Bad for closer shots

                            Best Uses

                            • Bounce flash
                            • Medium range photo

                            Comments about Bower SFD296S Zoom Bounce Digital Flash:

                            I was a bit skeptic getting into the purchase, but a combination of low budget and curiosity got the best of me... so I placed the order.It is a lightweight, all-plastic construction that feels a bit soft and not as sturdy as any OEM, higher-priced 3rd party counterparts... it feels like a $ flash. The advantage here: it's relatively lightweight for a high-capacity flash unit.The Auto chart in the back is pretty spot on and easy to figure out. The flash mounts and lock firmly on the camera.Now here's the catch. Since I bought it for my SLT-A55 that comes with no direct viewfinder, when used in the dark both the EVF and LCD panel will display the dark object the camera is seeing, making it impossible to compose. My way getting around it is to dial down so I can see enough and then dial it back up to the appropriate f-stop/speed numbers. or I just estimate and shoot.The photo result is pretty good, just like if you use any other high powered flash unit. Another thing I noticed, it cycles pretty quickly and it's consistent.One drawback I noticed... shooting closer objects. Due to the longish manual zoom head, you will see a vignetting on the lower part of the photos (bounce effect takes care of this).Note: this is an initial review from the first few uses after I received the unit.

                            • Primary use:
                            • Personal
                            • Was this a gift?:
                            • No

                            Share this review

                             
                            5.0

                            Very impressive!

                            By Boipeyton

                            from Jonesboro, Ar

                            About Me Semi Pro

                            Verified Buyer

                            Pros

                            • Easy To Use
                            • Great Value
                            • Reliable Performance

                            Cons

                              Best Uses

                                Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                This was a really great buy! The flash is as good as any I've ever used!!

                                • Primary use:
                                • Personal
                                • Was this a gift?:
                                • No

                                Share this review

                                 
                                4.0

                                Not bad

                                By Counter-intuitive

                                from Riverside, Ca

                                About Me Hobbyist/Enthusiast

                                Verified Buyer

                                Pros

                                • Great Value
                                • Reliable Performance

                                Cons

                                  Best Uses

                                    Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                    The price of this flash compared to most others made the difference. It does not allow the user an optimum level of control like other high-end flashes do, but with practice this flash will do the job.

                                    • Primary use:
                                    • Personal
                                    • Was this a gift?:
                                    • No

                                    Share this review

                                     
                                    5.0

                                    Excellent Price!

                                    By New User

                                    from Georgia

                                    About Me Casual User

                                    Verified Buyer

                                    Pros

                                      Cons

                                        Best Uses

                                          Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                          I only used this Flash twice. For what I paid for it, it is surely worth it. Instead of paying hundreds for a name brand flash, I sent with this lower priced item. It surely is worth it.

                                          • Primary use:
                                          • Personal

                                          Share this review

                                           
                                          4.0

                                          pretty nifty

                                          By celeste lane

                                          from queen creek, az

                                          About Me Semi Pro

                                          Verified Buyer

                                          Pros

                                          • Easy To Use
                                          • Great Value
                                          • Reliable Performance

                                          Cons

                                            Best Uses

                                              Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                              I got this about two weeks ago about two days before a wedding and whipped it out to start practicing as soon as i could bc i had never used an external flash before. It was easy to use and install. At the wedding, I easily and quickly picked up what settings worked and which didn't work. The photos came out great! Indoors, it did awesome! So yeah, I like it! Pretty nifty little flash for the price!

                                              • Primary use:
                                              • Business
                                              • Was this a gift?:
                                              • No

                                              Share this review

                                               
                                              3.0

                                              Nice Flash

                                              By Jon Denver

                                              from Oklahoma City

                                              About Me Getting Started

                                              Verified Buyer

                                              Pros

                                              • Easy To Use
                                              • Great Value

                                              Cons

                                                Best Uses

                                                  Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                                  The flash is a good product but the only way I can make this work in low light is by turning the ISO to at least 800. With my Sony A35, this makes the display and viewfinder almost completely black which makes taking pictures difficult.

                                                  • Primary use:
                                                  • Personal
                                                  • Was this a gift?:
                                                  • No

                                                  Share this review

                                                   
                                                  5.0

                                                  Very nice flash

                                                  By Emelciuc

                                                  from Montreal

                                                  About Me Getting Started

                                                  Verified Buyer

                                                  Pros

                                                  • Easy To Use
                                                  • Great Value
                                                  • Reliable Performance

                                                  Cons

                                                    Best Uses

                                                      Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                                      Used indoors and does its job perfectly. Small workhorse

                                                      • Primary use:
                                                      • Personal
                                                      • Was this a gift?:
                                                      • No

                                                      Share this review

                                                      (1 of 1 customers found this review helpful)

                                                       
                                                      5.0

                                                      Unbelievible options, quality, low price

                                                      By Jim

                                                      from Woodland Park, CO

                                                      About Me Semi-pro Photographer

                                                      Verified Buyer

                                                      Pros

                                                      • Attach Securely
                                                      • Durable
                                                      • Good Color Value
                                                      • Long-Lasting
                                                      • Powerful

                                                      Cons

                                                        Best Uses

                                                        • General Use
                                                        • Indoors
                                                        • Low Light
                                                        • Night Time
                                                        • Outdoors
                                                        • Special Events

                                                        Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                                        This is a high quality and versital flash at a great price. The head moves up at 90 degrees, but also swivels around to 90 then 180 degress for a lot of different lighting options. I use a minny diffuser and minny soft box on it, and it works great. I have six different flashes for my camera, and this is the one I go to first, over the more expensive ones (and less options).

                                                        • Was this a gift?:
                                                        • No

                                                        Share this review

                                                        (1 of 1 customers found this review helpful)

                                                         
                                                        3.0

                                                        Good flash

                                                        By Steve

                                                        from Minneapolis, MN

                                                        About Me Semi-pro Photographer

                                                        See all my reviews

                                                        Verified Buyer

                                                        Pros

                                                        • Attach Securely

                                                        Cons

                                                          Best Uses

                                                          • General Use
                                                          • Indoors
                                                          • Outdoors

                                                          Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                                          Does what it's supposed to do. HOWEVER, there is really very little that is "automatic" about it. You must set you camera to manual mode & select appropriate shutter & aperture speeds. I expected it would at least communicate with the camera (a33) that there is a flash attached & set the shutter speed. This isn't very clear in the specs, unless I am missing something.

                                                          • Was this a gift?:
                                                          • No

                                                          Share this review

                                                          Displaying reviews 1-20

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                                                          Batteries & Power

                                                          See more

                                                          Required item: Batteries are not included, and are required to power your flash.

                                                          Varta - High-Energy 1.5V AA LR6 Alkaline Battery (4-Pack)
                                                          • You Pay: $2.99
                                                           
                                                          Watson - 4-Hour Rapid Charger with 4 AA NiMH Rechargeable Batteries (2300mAh)
                                                          • You Pay: $17.95
                                                           

                                                          Flash Diffusers

                                                          See more
                                                          Vello - Universal Bounce Diffuser
                                                          • You Pay: $9.95
                                                           

                                                          Softboxes

                                                          See more
                                                          Vello - Ringbox Ringflash Adapter
                                                          • You Pay: $89.95
                                                           

                                                          Bouncers

                                                          See more
                                                          Vello - Light Bouncer Kit for Portable Flashes
                                                          • You Pay: $14.95
                                                           

                                                          Reflectors

                                                          See more
                                                          Vello - 5" Snoot/Reflector for Portable Flash
                                                          • You Pay: $22.50
                                                           

                                                          Flash Mounting

                                                          Vello - Compact Shoe Stand for Universal Shoe Mount Accessories
                                                          • You Pay: $7.95
                                                           

                                                          Flash Pouch

                                                          See more
                                                          Newswear - Strobe Press Pouch
                                                          • You Pay: $23.95
                                                           
                                                          View all Accessories
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