What item is right for you?
Ask our Experts! 800.606.6969 Live Chat

Bower SFD296S Zoom Bounce Digital Flash

B&H # BOSFD296S Mfr # SFD296S
In Stock
Free Expedited Shipping on Orders over $49
You Pay: $26.09
Product Highlights
  • For Sony Alpha Digital SLR Cameras
  • For Minolta Maxxum Cameras
  • Guide Number 99' (30 m)
  • Automatic Flash Output Control
  • Bounce & Swivel Flash Head
  • Hot Shoe
  • Uses 4 AA Batteries

The Bower SFD296S SFD296S Zoom Bounce Digital Flash is for use with Sony Alpha DSLR and Minolta Maxxum cameras with automatic flash output control and a hot shoe. It has a Guide Number of 99' (30 m) and is designed with an array of high-end features at an affordable price. Photographers can accomplish soft lighting, shadow fill, dramatic lighting or improve all-over flash image quality. It has a bounce and swivel head, a zoom head (manual), and it conveniently uses 4 AA Alkaline or NiMH batteries.

Mount Shoe
Guide No. 99' (30.18 m) ISO100 at 50 mm position
Exposure Control Manual
TTL Dedication No
Zoom Head Full frame: 28 mm - 85 mm
Wireless Communication Channels None
Wireless Groups None
Power Source 4x AA Alkaline, Rechargeable Ni-MH Batteries
Dimensions (WxHxD) 6.6 x 1.9 x 2.3" / 16.8 x 4.8 x 5.8 cm
Weight 7 oz / 198 g
Bower SFD296S Zoom Bounce Digital Flash
  • Instruction Manual
  • 1-Year Limited Warranty
  • REVIEW SNAPSHOT®

    by PowerReviews
    BowerSFD296S Zoom Bounce Digital Flash
     
    4.5

    (based on 33 reviews)

    Ratings Distribution

    • 5 Stars

       

      (18)

    • 4 Stars

       

      (12)

    • 3 Stars

       

      (3)

    • 2 Stars

       

      (0)

    • 1 Stars

       

      (0)

    94%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (19)
    • Great value (17)
    • Reliable (13)
    • Attach securely (10)
    • Good power output (8)

    Cons

      Best Uses

      • General purpose (11)
      • Low light (9)
      • Indoors (7)
      • Night time (6)
      • Outdoors (5)
        • Reviewer Profile:
        • Enthusiast (12), Photo enthusiast (6), Semi-pro photographer (4), Semi pro (3)
        • Was this a gift?:
        • No (30)
        • Primary use:
        • Personal (17), Business (3)

      Most Liked Positive Review

       

      Using with a Sony a230

      Overall, I am satisfied with the flash. The build quality isn't bad and it works. The only concern that I had is that I must turn off the flash on the camera to...Read complete review

      Overall, I am satisfied with the flash. The build quality isn't bad and it works. The only concern that I had is that I must turn off the flash on the camera to prevent the pop-up flash from popping up when the shutter button is pressed halfway down. I do not need to do this for my Sony flash. My other concern is that it doesn't show charging status in the view finder. My Sony flash shows the charging status in the view finder like the built on pop up flash. Unlike my Sony flash, there is a little friction when I removed the flash from the camera. It is slightly tighter on the hot shoe than my Sony flash. Nevertheless, I believe that it is a great deal.

      I use the flash mainly for portraits. I take portraits of my children and this flash gives great light.

      VS

      Most Liked Negative Review

       

      Good flash

      Does what it's supposed to do. HOWEVER, there is really very little that is "automatic" about it. You must set you camera to manual mode & select appropriate shutter...Read complete review

      Does what it's supposed to do. HOWEVER, there is really very little that is "automatic" about it. You must set you camera to manual mode & select appropriate shutter & aperture speeds. I expected it would at least communicate with the camera (a33) that there is a flash attached & set the shutter speed. This isn't very clear in the specs, unless I am missing something.

      Reviewed by 33 customers

      Sort by

      Displaying reviews 1-20

      Back to top

      Previous | Next »

       
      5.0

      Great value!

      By CBrady

      from Chicago, IL

      Verified Buyer

      Comments about Bower SFD296S Zoom Bounce Digital Flash:

      Bought this for use with a Sony Alpha 35. It's a great value and has a lot of features for the price (zoom, swivel, etc). Would recommend.

      Share this review

       
      4.0

      Good flash for the price

      By DrPokerface

      from Toronto, Canada

      About Me Hobbyist/Enthusiast

      Pros

      • Easy To Use
      • Great Value
      • Reliable Performance

      Cons

      • Compatability

      Best Uses

      • Personal Photos

      Comments about Bower SFD296S Zoom Bounce Digital Flash:

      I have never used a hotshoe flash so I wanted to start with something inexpensive. I'm just using it for personal pictures and so far, I love it.

      It can tilt anywhere between forward and up,and rotate left and right and backwards. It has three settings which I honestly haven't figured out yet.

      The big downside is the camera itself doesn't adjust to having a flash on. So, as long as the flash is on it fires no problem when you take the shot, however the LDC screen doesn't brighten up so you can see what you're taking a picture of. I adjust the settings so that the screen is just bright enough to focus, then the picture usually turns out great.
      So all in all, not completely perfect but really great for the price.

      • Primary use:
      • Personal
      • Was this a gift?:
      • No

      Share this review

       
      5.0

      great item, would buy again

      By mancu66

      from columbus, ga

      About Me Hobbyist/Enthusiast

      Verified Buyer

      Pros

      • Easy To Use
      • Great Value
      • Large Capacity
      • Reliable Performance

      Cons

        Best Uses

        • Portable images/multimedia

        Comments about Bower SFD296S Zoom Bounce Digital Flash:

        this flash is beyond my greatest expectation and I am very please with the results

        • Primary use:
        • Personal
        • Was this a gift?:
        • No

        Share this review

         
        5.0

        Right Flash, Right Price

        By Partsman54

        from Cherry Hill, NJ

        About Me Hobbyist/Enthusiast

        Verified Buyer

        Pros

        • Easy To Use
        • Great Value
        • Reliable Performance

        Cons

          Best Uses

            Comments about Bower SFD296S Zoom Bounce Digital Flash:

            I have put off buying a external flash for a long time for my Sony Alpha 300. Did a lot of research and made the purchase of this flash unit. Works perfectly, easy to use in all modes and the batteries seem to last. I like the swivel and tilt features of the flash unit. I highly recommend this flash for the beginner as well as the intermediate user.

            • Primary use:
            • Personal
            • Was this a gift?:
            • No

            Share this review

             
            5.0

            very nice piece of gear

            By Johnabc

            from Hamilton, Ontario

            About Me Hobbyist/Enthusiast

            Verified Buyer

            Pros

            • Easy To Use
            • Great Value
            • Reliable Performance

            Cons

              Best Uses

                Comments about Bower SFD296S Zoom Bounce Digital Flash:

                love it

                • Primary use:
                • Personal
                • Was this a gift?:
                • No

                Share this review

                 
                4.0

                Great Value

                By Navy guy

                from Detroit, MI

                About Me Hobbyist/Enthusiast

                Verified Buyer

                Pros

                • Easy To Use
                • Great Value

                Cons

                • Needs Adapter

                Best Uses

                  Comments about Bower SFD296S Zoom Bounce Digital Flash:

                  I recently purchased this item to use with the new Sony SLT-A58K DLSR camera. I think this flash is actually designed for the old Minolta hot shoe, and in order to use with the Sony Alpha line of cameras you must have the ADP-MAA Multi-Interface Adapter (or equivelant). The flash itself is a great product which produces a strong flash, and has a tilt/swivel flash unit for bounce. At this price it is hard to be as it is two-thirds less expensive than Sony's own flash for the Alpha line of cameras.

                  • Primary use:
                  • Personal
                  • Was this a gift?:
                  • No

                  Share this review

                   
                  5.0

                  Easy as a Flash

                  By Cesar the Cameraman

                  from Bogota, Colombia

                  About Me Professional

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Great Value

                  Cons

                    Best Uses

                    • Portable images/multimedia

                    Comments about Bower SFD296S Zoom Bounce Digital Flash:

                    Fit right on camera as said. I have used it for one photo shoot at it worked great.

                    • Primary use:
                    • Business
                    • Was this a gift?:
                    • No

                    Share this review

                     
                    5.0

                    very useful

                    By nygma

                    from framingham, ma

                    About Me Hobbyist/Enthusiast

                    Verified Buyer

                    Pros

                    • Easy To Use

                    Cons

                    • Capability Issues

                    Best Uses

                      Comments about Bower SFD296S Zoom Bounce Digital Flash:

                      if u need a cheap flash this bad boy will get the job done, especially if u r doing amateur pics or just use it as a back up flash

                      • Primary use:
                      • Personal
                      • Was this a gift?:
                      • No

                      Share this review

                       
                      4.0

                      Nifty flash!

                      By Mons

                      from New York, NY

                      About Me Hobbyist/Enthusiast

                      Verified Buyer

                      Pros

                      • Great Value

                      Cons

                        Best Uses

                          Comments about Bower SFD296S Zoom Bounce Digital Flash:

                          Only used it to test out how it works. Definitely use all new batteries or it won't function correctly. Awesome for the amateur photographer or those getting into flash photography!

                          • Primary use:
                          • Personal
                          • Was this a gift?:
                          • No

                          Share this review

                           
                          5.0

                          Works great, even better for its price

                          By Al S.

                          from Union City, CA

                          About Me Hobbyist/Enthusiast

                          Verified Buyer

                          Pros

                          • Easy To Use
                          • Great Value
                          • Reliable Performance

                          Cons

                          • Bad for closer shots

                          Best Uses

                          • Bounce flash
                          • Medium range photo

                          Comments about Bower SFD296S Zoom Bounce Digital Flash:

                          I was a bit skeptic getting into the purchase, but a combination of low budget and curiosity got the best of me... so I placed the order.It is a lightweight, all-plastic construction that feels a bit soft and not as sturdy as any OEM, higher-priced 3rd party counterparts... it feels like a $ flash. The advantage here: it's relatively lightweight for a high-capacity flash unit.The Auto chart in the back is pretty spot on and easy to figure out. The flash mounts and lock firmly on the camera.Now here's the catch. Since I bought it for my SLT-A55 that comes with no direct viewfinder, when used in the dark both the EVF and LCD panel will display the dark object the camera is seeing, making it impossible to compose. My way getting around it is to dial down so I can see enough and then dial it back up to the appropriate f-stop/speed numbers. or I just estimate and shoot.The photo result is pretty good, just like if you use any other high powered flash unit. Another thing I noticed, it cycles pretty quickly and it's consistent.One drawback I noticed... shooting closer objects. Due to the longish manual zoom head, you will see a vignetting on the lower part of the photos (bounce effect takes care of this).Note: this is an initial review from the first few uses after I received the unit.

                          • Primary use:
                          • Personal
                          • Was this a gift?:
                          • No

                          Share this review

                           
                          5.0

                          Very impressive!

                          By Boipeyton

                          from Jonesboro, Ar

                          About Me Semi Pro

                          Verified Buyer

                          Pros

                          • Easy To Use
                          • Great Value
                          • Reliable Performance

                          Cons

                            Best Uses

                              Comments about Bower SFD296S Zoom Bounce Digital Flash:

                              This was a really great buy! The flash is as good as any I've ever used!!

                              • Primary use:
                              • Personal
                              • Was this a gift?:
                              • No

                              Share this review

                               
                              4.0

                              Not bad

                              By Counter-intuitive

                              from Riverside, Ca

                              About Me Hobbyist/Enthusiast

                              Verified Buyer

                              Pros

                              • Great Value
                              • Reliable Performance

                              Cons

                                Best Uses

                                  Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                  The price of this flash compared to most others made the difference. It does not allow the user an optimum level of control like other high-end flashes do, but with practice this flash will do the job.

                                  • Primary use:
                                  • Personal
                                  • Was this a gift?:
                                  • No

                                  Share this review

                                   
                                  5.0

                                  Excellent Price!

                                  By New User

                                  from Georgia

                                  About Me Casual User

                                  Verified Buyer

                                  Pros

                                    Cons

                                      Best Uses

                                        Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                        I only used this Flash twice. For what I paid for it, it is surely worth it. Instead of paying hundreds for a name brand flash, I sent with this lower priced item. It surely is worth it.

                                        • Primary use:
                                        • Personal

                                        Share this review

                                         
                                        4.0

                                        pretty nifty

                                        By celeste lane

                                        from queen creek, az

                                        About Me Semi Pro

                                        Verified Buyer

                                        Pros

                                        • Easy To Use
                                        • Great Value
                                        • Reliable Performance

                                        Cons

                                          Best Uses

                                            Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                            I got this about two weeks ago about two days before a wedding and whipped it out to start practicing as soon as i could bc i had never used an external flash before. It was easy to use and install. At the wedding, I easily and quickly picked up what settings worked and which didn't work. The photos came out great! Indoors, it did awesome! So yeah, I like it! Pretty nifty little flash for the price!

                                            • Primary use:
                                            • Business
                                            • Was this a gift?:
                                            • No

                                            Share this review

                                             
                                            3.0

                                            Nice Flash

                                            By Jon Denver

                                            from Oklahoma City

                                            About Me Getting Started

                                            Verified Buyer

                                            Pros

                                            • Easy To Use
                                            • Great Value

                                            Cons

                                              Best Uses

                                                Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                                The flash is a good product but the only way I can make this work in low light is by turning the ISO to at least 800. With my Sony A35, this makes the display and viewfinder almost completely black which makes taking pictures difficult.

                                                • Primary use:
                                                • Personal
                                                • Was this a gift?:
                                                • No

                                                Share this review

                                                 
                                                5.0

                                                Very nice flash

                                                By Emelciuc

                                                from Montreal

                                                About Me Getting Started

                                                Verified Buyer

                                                Pros

                                                • Easy To Use
                                                • Great Value
                                                • Reliable Performance

                                                Cons

                                                  Best Uses

                                                    Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                                    Used indoors and does its job perfectly. Small workhorse

                                                    • Primary use:
                                                    • Personal
                                                    • Was this a gift?:
                                                    • No

                                                    Share this review

                                                    (1 of 1 customers found this review helpful)

                                                     
                                                    5.0

                                                    Unbelievible options, quality, low price

                                                    By Jim

                                                    from Woodland Park, CO

                                                    About Me Semi-pro Photographer

                                                    Verified Buyer

                                                    Pros

                                                    • Attach Securely
                                                    • Durable
                                                    • Good Color Value
                                                    • Long-Lasting
                                                    • Powerful

                                                    Cons

                                                      Best Uses

                                                      • General Use
                                                      • Indoors
                                                      • Low Light
                                                      • Night Time
                                                      • Outdoors
                                                      • Special Events

                                                      Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                                      This is a high quality and versital flash at a great price. The head moves up at 90 degrees, but also swivels around to 90 then 180 degress for a lot of different lighting options. I use a minny diffuser and minny soft box on it, and it works great. I have six different flashes for my camera, and this is the one I go to first, over the more expensive ones (and less options).

                                                      • Was this a gift?:
                                                      • No

                                                      Share this review

                                                      (1 of 1 customers found this review helpful)

                                                       
                                                      3.0

                                                      Good flash

                                                      By Steve

                                                      from Minneapolis, MN

                                                      About Me Semi-pro Photographer

                                                      See all my reviews

                                                      Verified Buyer

                                                      Pros

                                                      • Attach Securely

                                                      Cons

                                                        Best Uses

                                                        • General Use
                                                        • Indoors
                                                        • Outdoors

                                                        Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                                        Does what it's supposed to do. HOWEVER, there is really very little that is "automatic" about it. You must set you camera to manual mode & select appropriate shutter & aperture speeds. I expected it would at least communicate with the camera (a33) that there is a flash attached & set the shutter speed. This isn't very clear in the specs, unless I am missing something.

                                                        • Was this a gift?:
                                                        • No

                                                        Share this review

                                                         
                                                        3.0

                                                        great

                                                        By pardy

                                                        from ontario

                                                        About Me Photo Enthusiast

                                                        Verified Buyer

                                                        Pros

                                                        • Attach Securely
                                                        • Good Color Value
                                                        • Powerful

                                                        Cons

                                                        • Loses Charge Quickly
                                                        • Too Focused

                                                        Best Uses

                                                        • General Use
                                                        • Low Light

                                                        Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                                        for personal use only

                                                        • Was this a gift?:
                                                        • No

                                                        Share this review

                                                         
                                                        5.0

                                                        SFD296S Zoom Bounce Digital Flash

                                                        By milielba

                                                        from Chicago, IL

                                                        About Me Casual Photographer

                                                        Verified Buyer

                                                        Pros

                                                        • Attach Securely
                                                        • Durable
                                                        • Powerful

                                                        Cons

                                                          Best Uses

                                                          • Low Light
                                                          • Night Time
                                                          • Outdoors

                                                          Comments about Bower SFD296S Zoom Bounce Digital Flash:

                                                          Awesome flash for the money. The OEM Sony flash is $299, so this is a much better option. Everything works great with it!! Fast charge and super bright for outdoor night shots.

                                                          • Was this a gift?:
                                                          • No

                                                          Share this review

                                                          Displaying reviews 1-20

                                                          Back to top

                                                          Previous | Next »

                                                          Batteries & Power

                                                          Show more >

                                                          Required item: Batteries are not included, and are required to power your flash.

                                                          Varta -  High-Energy 1.5 V AA E91 Alkaline Battery - 4 Pk
                                                          • You Pay: $1.23
                                                           
                                                          Watson -  4-Hour Rapid Charger with 4 AA NiMH Rechargeable Batteries (2300mAh)
                                                          • You Pay: $14.50
                                                           

                                                          Flash Diffusers

                                                          Show more >
                                                          Vello -  Universal Bounce Diffuser
                                                          • You Pay: $9.95
                                                           

                                                          Softboxes

                                                          Show more >
                                                          Vello -  Mini Softbox
                                                          • You Pay: $7.50
                                                           

                                                          Bouncers

                                                          Show more >
                                                          Vello -  Light Bouncer Kit for Portable Flashes
                                                          • You Pay: $14.95
                                                           

                                                          Reflectors

                                                          Show more >
                                                          Vello -  5" Snoot/Reflector for Portable Flash
                                                          • You Pay: $22.50
                                                           

                                                          Flash Mounting

                                                          Vello -  Compact Shoe Stand for Universal Shoe Mount Accessories
                                                          • You Pay: $7.95
                                                           
                                                          View all Accessories
                                                          See any errors on this page? Let us know.

                                                          Close

                                                          Close

                                                          Close