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Bower SFD728 Autofocus TTL Flash for Sony/Minolta Cameras

B&H # BOSFD728S MFR # SFD728S
Bower SFD728 Autofocus TTL Flash for Sony/Minolta Cameras

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Bower SFD728 Autofocus TTL Flash for Sony/Minolta Cameras Swivel Bounce Manual Zoom Back View

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Product Highlights

  • Compatible with Sony/Minolta ADI / P-TTL
  • Guide Number: 92' at ISO 100 and 50mm
  • Zoom Range: 28-85mm
  • Tilts Upward 90°
  • Rotates Right 150° & Left 180°
  • Recycle Time: 0.5-7 Seconds
  • 1st & 2nd Curtain Sync
  • Runs on 4 AA Batteries
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You Pay: $56.95

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The Bower SFD728 Autofocus TTL Flash is a dedicated shoe-mount flash with ADI / P-TTL exposure metering capabilities for Sony/Minolta cameras. The flash features a guide number of 92' at ISO 100 and a TTL range of 45.9' for automatic control of the flash output. The four-position zoom head covers a focal length range between 28mm and 85mm and a 0-90° bounce and 330° swivel design enables extensive head positioning capabilities.

An infrared AF assist beam is integrated into the flash's design to promote faster focusing in low-light conditions and an intelligent auto-check light is also available to confirm if the subject is within TTL range. Red-eye reduction and second/rear-curtain sync modes are also available when used with supported cameras.

This model comes equipped with the Sony/Minolta style hot shoe and is not compatible with Sony's Multi-Interface Shoe.

Full TTL dedication available for Sony/Minolta cameras.
Four-position zoom head covers focal lengths between 28mm and 85mm.
Bounce adjustment of 0-90° and a horizontal swivel of up to 330° enable a wide variety of flash head movements.
An AF assist beam, up to 26', aids in focusing during low-light situations.
Flash duration is 1/700 sec. at full power.
5600K color temperature helps to balance flash output with other daylight-balanced light sources.
Mount Shoe
Guide No. 91.86' (28 m) ISO100 at 50 mm position
Exposure Control Manual/TTL
Angle of Coverage 75.4° - 28.6°
TTL Dedication Yes
Bounce Head +0° to +90°
Swivel Head 330°
Coverage 28 mm - 85 mm (Full frame)
Zoom Head Full frame: 28 mm - 85 mm
Off Camera Terminal None
Recycle Time Approximately 0.5 - 7 seconds
Flash Duration 1/700 sec @ Full Power
Flash-ready Indicator Yes
Power Source 4x AA Alkaline, NiCad, Rechargeable NiMH Batteries
Dimensions (WxHxD) 3.0 x 6.6 x 1.9" / 76.0 x 168.0 x 48.0 mm
Weight 7.80 oz / 221 g without batteries
Bower SFD728 Autofocus TTL Flash for Sony/Minolta Cameras
  • Limited 1-Year Warranty
  • REVIEW SNAPSHOT®

    by PowerReviews
    BowerSFD728 Autofocus TTL Flash for Sony
     
    3.1

    (based on 7 reviews)

    Ratings Distribution

    • 5 Stars

       

      (2)

    • 4 Stars

       

      (2)

    • 3 Stars

       

      (0)

    • 2 Stars

       

      (1)

    • 1 Stars

       

      (2)

    67%

    of respondents would recommend this to a friend.

    Pros

    • Lightweight (5)
    • Easy to use (4)
    • Fast recycling (4)
    • Good power output (4)
    • Consistent output (3)

    Cons

      Best Uses

      • General purpose (6)
      • Fill flash (5)
      • Portraits (5)
      • Night photography (3)
      • Photojournalism (3)
        • Was this a gift?:
        • No (6)

      Reviewed by 7 customers

      Sort by

      Displaying reviews 1-7

      Back to top

       
      4.0

      TTL Flash for Sony

      By Kobby

      from Bronx, New York

      About Me Semi-pro Photographer

      Verified Buyer

      Pros

      • Durable
      • Easy To Use
      • Lightweight
      • Powerful Output
      • Versatile

      Cons

        Best Uses

        • Fill Flash
        • General Use
        • Night Photography
        • Photojournalism
        • Portraits

        Comments about Bower SFD728 Autofocus TTL Flash for Sony:

        Very powerful flash. It can take pictures in total darkness and make it seem like there was sufficient light.

        • Was this a gift?:
        • No

        Share this review

         
        5.0

        Perfect...for the price!

        By Chitwnkris

        from Chicago, IL.

        About Me Pro Photographer

        Verified Buyer

        Pros

        • Consistent Output
        • Easy To Use
        • Fast Recycling
        • Lightweight
        • Versatile

        Cons

        • Flimsy Plastic

        Best Uses

        • Fill Flash
        • General Use
        • Photojournalism
        • Portraits

        Comments about Bower SFD728 Autofocus TTL Flash for Sony:

        Can't complain at all with this flash! Actually, it is more reliable than my $500 Metz flash!

        • Was this a gift?:
        • No

        Share this review

        (0 of 3 customers found this review helpful)

         
        2.0

        Sony Flash

        By Reece

        from Johannesburg

        About Me Casual Photographer

        Verified Buyer

        Pros

        • Consistent Output
        • Lightweight
        • Powerful Output

        Cons

        • Slow Recycling

        Best Uses

        • Fill Flash
        • General Use
        • Photojournalism
        • Portraits

        Comments about Bower SFD728 Autofocus TTL Flash for Sony:

        Usable flash, manual zoom.

        • Was this a gift?:
        • No

        Share this review

        (0 of 2 customers found this review helpful)

         
        1.0

        Piece of Junk

        By tiv

        from Dallas, TX

        About Me Photo Enthusiast

        Pros

          Cons

            Best Uses

              Comments about Bower SFD728 Autofocus TTL Flash for Sony:

              Bought this as a back up flash, just tried a few test shots. It has been stored well protected in my camera bag. I just checked it out, and it was falling apart and not working.

              • Was this a gift?:
              • No

              Share this review

               
              4.0

              great flash, great price, no frills

              By super mario

              from new bedford, ma.

              About Me Casual Photographer

              Verified Buyer

              Pros

              • Easy To Use
              • Fast Recycling
              • Lightweight
              • Powerful Output

              Cons

                Best Uses

                • Fill Flash
                • General Use
                • Night Photography

                Comments about Bower SFD728 Autofocus TTL Flash for Sony:

                i was impressed with the fill it provided at night and in dark clubs not to mention it was easy on the wallet, a plus for a starter photographer.

                • Was this a gift?:
                • Yes

                Share this review

                (0 of 1 customers found this review helpful)

                 
                1.0

                Not a great deal

                By Sweet life

                from Huntsville, AL

                About Me Semi-pro Photographer

                Verified Buyer

                Pros

                • Fast Recycling

                Cons

                • Flimsy Battery Cover
                • Inconsistent Output
                • Unreliable

                Best Uses

                • General Use
                • Portraits

                Comments about Bower SFD728 Autofocus TTL Flash for Sony:

                I got this flash on a Monday, andI used this flash for about 2 hours to shoot a small indoor wedding that Saturday. Worked wonderfully for 2 hours before the wedding. Right before the wedding was about to start, it just stopped working fresh batteries and all! The output was okay (a little inconsistent) and it had a decent recycling time, but I would not recommend this product unless you just want to use it for 2 hours.

                • Was this a gift?:
                • No

                Share this review

                (2 of 2 customers found this review helpful)

                 
                5.0

                Good flash without breaking the bank

                By JG

                from Limerick, ME

                About Me Photo Enthusiast

                Verified Reviewer

                Pros

                • Consistent Output
                • Durable
                • Easy To Use
                • Fast Recycling
                • Lightweight
                • Powerful Output

                Cons

                  Best Uses

                  • Fill Flash
                  • General Use
                  • Night Photography
                  • Portraits

                  Comments about Bower SFD728 Autofocus TTL Flash for Sony:

                  I bought this flash to take control of my lighting needs beyond the pop-up flash on my A200. It's a good, inexpensive flash which includes a tilt and pivot head. It solidly locks into the hotshoe and the TTL works as accurate as the pop-up. The flash seems to have a quick recycle rate.

                  • Was this a gift?:
                  • No

                  Share this review

                  Batteries & Power

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                  Required item: Batteries are not included, and are required to power your flash.

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