Bower SFD728 Autofocus TTL Flash for Sony

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Bower SFD728 Autofocus TTL Flash for Sony

B&H # BOSFD728S Mfr # SFD728S
In Stock
Free Expedited Shipping
You Pay: $56.95
Product Highlights
  • Full Digital TTL Dedication
  • Guide Number: 92' at ISO 100
  • Auto Check Light to Confirm TTL Range
  • Four Position Zoom Head: 28mm to 85mm
  • 90° Bounce and 330° Swivel Head
  • AF Assist Beam for Low-Light Focusing

The Bower SFD728 Autofocus TTL Flash is a dedicated shoe-mount flash with TTL exposure metering capabilities for Sony cameras. The flash features a guide number of 92' at ISO 100 and a TTL range of 45.9' for automatic control of the flash output. The four-position zoom head covers a focal length range between 28mm and 85mm and a 0-90° bounce and 330° swivel design enables extensive head positioning capabilities.

An infrared AF assist beam is integrated into the flash's design to promote faster focusing in low-light conditions and an intelligent auto-check light is also available to confirm if the subject is within TTL range. Red-eye reduction and second/rear-curtain sync modes are also available when used with supported cameras.

This flash is compatible with the iISO-type hot shoe used on many Sony and Minolta cameras; it is not natively compatible with the Multi Interface Shoe.

Full TTL dedication available for Sony cameras.
Four-position zoom head covers focal lengths between 28mm and 85mm.
Bounce adjustment of 0-90° and a horizontal swivel of up to 330° enable a wide variety of flash head movements.
An AF assist beam, up to 26', aids in focusing during low-light situations.
Flash duration is 1/700 sec. at full power.
5600K color temperature helps to balance flash output with other daylight-balanced light sources.
Mount Shoe
Guide No. 92' (28.04 m) ISO100 at 50 mm position
Exposure Control Manual/TTL
Angle of Coverage 75.4° - 28.6°
TTL Dedication Yes
Bounce Head Yes, +0° to +90°
Swivel Head Yes, 330°
Zoom Head Full frame: 28 mm - 85 mm
Off Camera Terminal Not Specified By Manufacturer
Recycle Time Approximately 0.5 - 7 seconds
Flash Duration 1/700 - 1/700 sec
Flash-ready Indicator Yes
Compensation Not Specified By Manufacturer
Power Source 4x AA Alkaline, NiCad, Rechargeable Ni-MH Batteries
Dimensions (WxHxD) 3.0 x 6.6 x 1.9" / 76.0 x 168.0 x 48.0 mm
Weight 7.80 oz / 221 g without batteries
Bower SFD728 Autofocus TTL Flash for Sony
  • Limited 1-Year Warranty
  • REVIEW SNAPSHOT®

    by PowerReviews
    BowerSFD728 Autofocus TTL Flash for Sony
     
    3.0

    (based on 6 reviews)

    Ratings Distribution

    • 5 Stars

       

      (2)

    • 4 Stars

       

      (1)

    • 3 Stars

       

      (0)

    • 2 Stars

       

      (1)

    • 1 Stars

       

      (2)

    60%

    of respondents would recommend this to a friend.

    Pros

    • Fast recycling (4)
    • Lightweight (4)
    • Consistent output (3)
    • Easy to use (3)
    • Good power output (3)

    Cons

      Best Uses

      • General purpose (5)
      • Fill flash (4)
      • Portraits (4)
        • Was this a gift?:
        • No (5)

      Reviewed by 6 customers

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      Displaying reviews 1-6

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      5.0

      Perfect...for the price!

      By Chitwnkris

      from Chicago, IL.

      About Me Pro Photographer

      Verified Buyer

      Pros

      • Consistent Output
      • Easy To Use
      • Fast Recycling
      • Lightweight
      • Versatile

      Cons

      • Flimsy Plastic

      Best Uses

      • Fill Flash
      • General Use
      • Photojournalism
      • Portraits

      Comments about Bower SFD728 Autofocus TTL Flash for Sony:

      Can't complain at all with this flash! Actually, it is more reliable than my $500 Metz flash!

      • Was this a gift?:
      • No

      Share this review

      (0 of 2 customers found this review helpful)

       
      2.0

      Sony Flash

      By Reece

      from Johannesburg

      About Me Casual Photographer

      Verified Buyer

      Pros

      • Consistent Output
      • Lightweight
      • Powerful Output

      Cons

      • Slow Recycling

      Best Uses

      • Fill Flash
      • General Use
      • Photojournalism
      • Portraits

      Comments about Bower SFD728 Autofocus TTL Flash for Sony:

      Usable flash, manual zoom.

      • Was this a gift?:
      • No

      Share this review

       
      1.0

      Piece of Junk

      By tiv

      from Dallas, TX

      About Me Photo Enthusiast

      Pros

        Cons

          Best Uses

            Comments about Bower SFD728 Autofocus TTL Flash for Sony:

            Bought this as a back up flash, just tried a few test shots. It has been stored well protected in my camera bag. I just checked it out, and it was falling apart and not working.

            • Was this a gift?:
            • No

            Share this review

             
            4.0

            great flash, great price, no frills

            By super mario

            from new bedford, ma.

            About Me Casual Photographer

            Verified Buyer

            Pros

            • Easy To Use
            • Fast Recycling
            • Lightweight
            • Powerful Output

            Cons

              Best Uses

              • Fill Flash
              • General Use
              • Night Photography

              Comments about Bower SFD728 Autofocus TTL Flash for Sony:

              i was impressed with the fill it provided at night and in dark clubs not to mention it was easy on the wallet, a plus for a starter photographer.

              • Was this a gift?:
              • Yes

              Share this review

               
              1.0

              Not a great deal

              By Sweet life

              from Huntsville, AL

              About Me Semi-pro Photographer

              Verified Buyer

              Pros

              • Fast Recycling

              Cons

              • Flimsy Battery Cover
              • Inconsistent Output
              • Unreliable

              Best Uses

              • General Use
              • Portraits

              Comments about Bower SFD728 Autofocus TTL Flash for Sony:

              I got this flash on a Monday, andI used this flash for about 2 hours to shoot a small indoor wedding that Saturday. Worked wonderfully for 2 hours before the wedding. Right before the wedding was about to start, it just stopped working fresh batteries and all! The output was okay (a little inconsistent) and it had a decent recycling time, but I would not recommend this product unless you just want to use it for 2 hours.

              • Was this a gift?:
              • No

              Share this review

              (2 of 2 customers found this review helpful)

               
              5.0

              Good flash without breaking the bank

              By JG

              from Limerick, ME

              About Me Photo Enthusiast

              Verified Reviewer

              Pros

              • Consistent Output
              • Durable
              • Easy To Use
              • Fast Recycling
              • Lightweight
              • Powerful Output

              Cons

                Best Uses

                • Fill Flash
                • General Use
                • Night Photography
                • Portraits

                Comments about Bower SFD728 Autofocus TTL Flash for Sony:

                I bought this flash to take control of my lighting needs beyond the pop-up flash on my A200. It's a good, inexpensive flash which includes a tilt and pivot head. It solidly locks into the hotshoe and the TTL works as accurate as the pop-up. The flash seems to have a quick recycle rate.

                • Was this a gift?:
                • No

                Share this review

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