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WhiBal G7 White Balance Studio Card

You Pay: $29.95
Product Highlights
  • Gray Card for Accurate White Balance
  • Spectrally Neutral
  • Waterproof and Scratchproof
  • Responds to UV Light and Visible Light
  • Designed for Low Reflectivity
  • White Balance, Black Point, White Point
  • 3.5 x 6" (8.9 x 15.24 cm)

To get the best from your digital camera, use a gray card to accurately set white balance. WhiBal's G7 White Balance Studio Card is an extremely accurate, convenient gray card that can hang on a studio hook or lanyard (not included), and can be used in any shooting situation. It can also be used to set neutral White and Black reference areas for setting dynamic range in digital capture using the Black and White Eyedroppers available within Lightroom and other RAW conversion software, Photoshop and most other editing software.

By photographing a gray card reference for each lighting situation, you'll be able to achieve a proper white balance for all of your pictures. The gray card reference picture can be used with software to balance the color casts that various lighting conditions produce with all digital cameras.

Spectrally neutral--reflects all colors through the spectrum equally. The G7 Reference Card has both *a and *b Lab channel values of less than 1 at D50 and are spectrally "flat". It's spec'd at less than +/- 0.5.
Maintains its spectral neutrality under all reasonable temperature and environmental conditions.
Rugged--waterproof and scratchproof (color goes all the way through, not just a coating on top).
Does not respond to UV light any differently than the visible spectrum.
Each card is individually measured with a precision spectrophotometer to certify that it meets or exceeds stringent specifications.
Designed for low reflectivity, except that the sticker is intentionally highly reflective so that maximum TrueBlack Blackpoint level may be achieved by observing for maximum glare point.
Can be used to set white balance reference, Black point and White point.
Dimensions 3.5 x 6" (8.9 x 15.24 cm)
WhiBal G7 White Balance Studio Card
  • 6 mil PolyBag Case
  • 1-Year Materials and Workmanship Warranty
  • REVIEW SNAPSHOT®

    by PowerReviews
    WhiBalG7 White Balance Studio Card
     
    4.5

    (based on 17 reviews)

    Ratings Distribution

    • 5 Stars

       

      (9)

    • 4 Stars

       

      (7)

    • 3 Stars

       

      (1)

    • 2 Stars

       

      (0)

    • 1 Stars

       

      (0)

    100%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (16)
    • Durable (14)
    • Lightweight (14)
    • Compact (8)
    • Reliable (6)

    Cons

      Best Uses

      • Portraits (9)
      • Travel (9)
      • Family photos (7)
      • Landscape/scenery (7)
      • Studio (6)
        • Reviewer Profile:
        • Professional (5), Photo enthusiast (3), Semi-pro photographer (3)
        • Was this a gift?:
        • No (16)

      Most Liked Positive Review

       

      Great Product! True to Color!

      I work as a staff photographer for a college, and so I shoot everything from studio portraits, to athletic events, to faculty/student organization portraits outside, to student activities and club events,...Read complete review

      I work as a staff photographer for a college, and so I shoot everything from studio portraits, to athletic events, to faculty/student organization portraits outside, to student activities and club events, to Opera performances. Overall, I found the G7 White Balance Studio Card to be exceedingly useful. Esecially for shooting under pretty consistent lighting conditions. It is great for studio and other portrait work and also works well with athletic events. It tends to be less helpful when you have a mix of light falling in a frame or the lighing is in a state of flux. As for the size, it's big enough to be captured well in a test shot, but small enough to slip into your pocket.
      Overall great product!

      VS

      Most Liked Negative Review

       

      On the Yellow side

      Pro user... Mine had a slight yellow bias as compared to other cards... disappointed. If you buy, get the bigger card for in camera white balance. Otherwise you may find...Read complete review

      Pro user... Mine had a slight yellow bias as compared to other cards... disappointed. If you buy, get the bigger card for in camera white balance. Otherwise you may find yourself pulling out a macro lens every time you use it. Overall, does respectable job for in-camera white balance and not very good job in RAW post...

      Reviewed by 17 customers

      Sort by

      Displaying reviews 1-17

      Back to top

       
      5.0

      Better white balance with less work

      By JB

      from Vallejo CA

      About Me Semi-pro Photographer

      Verified Buyer

      Pros

      • Compact
      • Convenience
      • Durable
      • Easy to Use
      • Lightweight

      Cons

        Best Uses

        • Landscape/Scenery
        • Portraits
        • Stuido
        • Wildlife Photos

        Comments about WhiBal G7 White Balance Studio Card:

        Just include the G7 in a shot or shoot it afterwards.

        • Was this a gift?:
        • No

        Share this review

         
        5.0

        Perfectly compact

        By Lightchaser

        from Cedar City, Utah

        Verified Buyer

        Pros

        • Compact
        • Durable
        • Easy to Use
        • Great Picture Quality
        • Lightweight

        Cons

          Best Uses

          • Family Photos
          • Landscape/Scenery
          • Travel
          • Weddings/Events

          Comments about WhiBal G7 White Balance Studio Card:

          Work like a charm, very slim and extremely durable. It is flimsy but the color is through the whole thing so it wont scratch off. Fits almost anywhere and when you have a lot of gear like me it nice cause it take up no space. I will be buying the pocket card to go in my wallet.

          • Was this a gift?:
          • No

          Share this review

           
          5.0

          Exactly what I was looking for

          By mike

          from Chicago

          About Me Photo Enthusiast

          Verified Buyer

          Pros

          • Compact
          • Durable
          • Easy to Use
          • Lightweight

          Cons

            Best Uses

            • Underwater

            Comments about WhiBal G7 White Balance Studio Card:

            I have a Sony RX100 II that I use for underwater photography. I want to experiment with a red lense in the shallows. Although I have not tested it underwater yet I tried it on some low light no flash situations and the results were outstanding. I am really looking forward to my next scuba trip. It is perfectly sized, sturdy and pre-drilled for attachment.

            • Was this a gift?:
            • No

            Share this review

             
            5.0

            Best tool for achieving perfect WB

            By Nikon Guy

            from Virginia Beach, VA

            About Me Professional

            Verified Buyer

            Pros

            • Durable
            • Easy To Use
            • Lightweight
            • Reliable

            Cons

            • A bit pricey

            Best Uses

            • Portraits
            • Studio
            • Traveling

            Comments about WhiBal G7 White Balance Studio Card:

            This is my second purchase of the Studio sized Whibal card. I use my original with every shoot and when I set up an auxiliary "Grab and Go" camera bag with a Nikon D7000 and basic gear, I wanted a Whibal card in that bag as well. They are pricey - but no other tool is as easy and as effective. A "must have" item in every photographers bag.

            • Was this a gift?:
            • No

            Share this review

             
            5.0

            What a card !!!!

            By Don

            from Austin, Texas

            About Me Professional

            Verified Buyer

            Pros

            • Durable
            • Easy To Use
            • Lightweight
            • Reliable

            Cons

              Best Uses

              • Everyday use

              Comments about WhiBal G7 White Balance Studio Card:

              Hands down the best white balance card I've used. Light weight and durable enough to hold up for several years of heavy use.

              • Was this a gift?:
              • No

              Share this review

               
              5.0

              Worth the cost

              By All About the Image

              from Los Angeles, CA

              About Me Professional

              Verified Buyer

              Pros

              • Durable
              • Easy To Use
              • Lightweight
              • Reliable

              Cons

                Best Uses

                • Everyday use
                • Home
                • Landscape Photography
                • Macro Photography
                • Portraits
                • Studio
                • Traveling

                Comments about WhiBal G7 White Balance Studio Card:

                The Whibal card is a great value because it is very accurate and it lasts a long time. Some white balance devices are accurate, but they aren't that durable, and others are durable, but have color casts

                • Was this a gift?:
                • No

                Share this review

                 
                5.0

                Does What It Should

                By Matt G

                from Pittsburgh, PA

                About Me Professional

                Verified Buyer

                Pros

                • Easy To Use

                Cons

                  Best Uses

                  • Portraits
                  • Studio
                  • Weddings

                  Comments about WhiBal G7 White Balance Studio Card:

                  Small size, easy to carry around and shoot in a quick photo for adjustments on the fly, or later in post.

                  • Was this a gift?:
                  • No

                  Share this review

                   
                  5.0

                  A must have in your camera bag!

                  By C.W.

                  from Homer, New York

                  About Me Semi-Professional

                  Verified Buyer

                  Pros

                  • Cleanable
                  • Consistant
                  • Durable
                  • Easy To Use
                  • Lightweight
                  • Reliable

                  Cons

                    Best Uses

                    • Everyday use
                    • Home
                    • Landscape Photography
                    • Macro Photography
                    • Portraits
                    • Sports Photography
                    • Studio
                    • Traveling

                    Comments about WhiBal G7 White Balance Studio Card:

                    I am a semi-pro photographer. I own two of these cards, a credit card size and a studio size. These cards give me the MOST consistent and reliable white balance I have EVER had in all my years of photography. They are virtually indestructible. So with proper care and if you don't lose it, it should last forever. All you need to do is use it! Its simple! Just make sure the card is in the same light as the subject you are shooting and the card does the rest when you come to white balance part of editing in Lightroom , Photoshop Camera Raw or whatever editing program you use. I have not found a thing I do not like about this product. I does what they say it does. Thanks WhiBal and B&H for marketing and selling a truly great product!
                    Regards,
                    Carlisle, Photography by Carlisle

                    • Was this a gift?:
                    • No

                    Share this review

                    (1 of 1 customers found this review helpful)

                     
                    4.0

                    Good but pricey

                    By John

                    from Athens, Georgia

                    About Me Professional

                    Verified Buyer

                    Pros

                    • Durable
                    • Easy To Use
                    • Lightweight
                    • Reliable

                    Cons

                      Best Uses

                      • Portraits
                      • Studio

                      Comments about WhiBal G7 White Balance Studio Card:

                      This is a great card and individually calibrated. Works very well and gets excellent white balance results. My only complaint is that it's fairly pricey for a piece of plastic, no matter how carefully it's been tested.

                      • Was this a gift?:
                      • No

                      Share this review

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      G7 WB Studio is the "right size" for me!

                      By sharkdvr

                      from Charlotte, NC

                      About Me Semi-Professional

                      Verified Buyer

                      Pros

                      • Durable
                      • Easy To Use
                      • Lightweight
                      • Reliable

                      Cons

                        Best Uses

                        • Everyday use
                        • Home
                        • Landscape Photography
                        • Macro Photography
                        • Portraits
                        • Studio
                        • Traveling

                        Comments about WhiBal G7 White Balance Studio Card:

                        Very good product/size.

                        Durable & flexible; but will bend/conform under pressure (flexible plastic) and not break.

                        Somewhat difficult to get back into shape/straiten/flatten back out, but its flexibility is an advantage.

                        Accurate for WB settings/adjustments.

                        • Was this a gift?:
                        • No

                        Share this review

                        (3 of 3 customers found this review helpful)

                         
                        4.0

                        Great Product! True to Color!

                        By Stotts

                        from Decorah, IA

                        Verified Buyer

                        Pros

                        • Compact
                        • Durable
                        • Easy to Use
                        • Lightweight
                        • True ot color

                        Cons

                          Best Uses

                          • Family Photos
                          • Portraits
                          • Sports/Action

                          Comments about WhiBal G7 White Balance Studio Card:

                          I work as a staff photographer for a college, and so I shoot everything from studio portraits, to athletic events, to faculty/student organization portraits outside, to student activities and club events, to Opera performances. Overall, I found the G7 White Balance Studio Card to be exceedingly useful. Esecially for shooting under pretty consistent lighting conditions. It is great for studio and other portrait work and also works well with athletic events. It tends to be less helpful when you have a mix of light falling in a frame or the lighing is in a state of flux. As for the size, it's big enough to be captured well in a test shot, but small enough to slip into your pocket.
                          Overall great product!

                          Share this review

                          (2 of 4 customers found this review helpful)

                           
                          3.0

                          On the Yellow side

                          By YOel

                          from Austin, TX

                          About Me Pro Photographer

                          Pros

                          • Durable
                          • Easy to Use

                          Cons

                            Best Uses

                              Comments about WhiBal G7 White Balance Studio Card:

                              Pro user... Mine had a slight yellow bias as compared to other cards... disappointed. If you buy, get the bigger card for in camera white balance. Otherwise you may find yourself pulling out a macro lens every time you use it. Overall, does respectable job for in-camera white balance and not very good job in RAW post...

                              • Was this a gift?:
                              • No

                              Share this review

                              (1 of 1 customers found this review helpful)

                               
                              4.0

                              Accurate card

                              By NikonFan

                              from Minneapolis

                              About Me Photo Enthusiast

                              Verified Buyer

                              Pros

                                Cons

                                • Flimsy Construction

                                Best Uses

                                • Family Photos
                                • Landscape/Scenery
                                • Sports/Action
                                • Travel
                                • Weddings/Events

                                Comments about WhiBal G7 White Balance Studio Card:

                                I have used WhiteBal cards before and always found them to be accurate.

                                • Was this a gift?:
                                • No

                                Share this review

                                (1 of 1 customers found this review helpful)

                                 
                                4.0

                                Very Accurate

                                By Wunder

                                from Oslo, Norway

                                About Me Pro Photographer

                                Verified Buyer

                                Pros

                                • Compact
                                • Durable
                                • Easy to Use
                                • Great Picture Quality
                                • Lightweight

                                Cons

                                  Best Uses

                                  • Family Photos
                                  • Landscape/Scenery
                                  • Portraits
                                  • Weddings/Events

                                  Comments about WhiBal G7 White Balance Studio Card:

                                  It does what it says, measures the white balance very accurate. Only downside with this one is that there was no "stand" like the pocket version has. Perfect size

                                  • Was this a gift?:
                                  • No

                                  Share this review

                                  (1 of 1 customers found this review helpful)

                                   
                                  4.0

                                  A Must Have Product

                                  By Rien

                                  from Middle East

                                  About Me Photo Enthusiast

                                  Verified Reviewer

                                  Pros

                                  • Compact
                                  • Durable
                                  • Easy to Use
                                  • Lightweight

                                  Cons

                                  • No string or attachment

                                  Best Uses

                                  • Family Photos
                                  • Landscape/Scenery
                                  • Sports/Action
                                  • Travel
                                  • Underwater
                                  • Video
                                  • Weddings/Events
                                  • Wildlife Photos

                                  Comments about WhiBal G7 White Balance Studio Card:

                                  Excellent size, easily fits into my Lowepro S&F Series Filter Pouch 100 ... just take one photo of the WhiBal in the same direction as the subject with source light and watch how fast your post production work gets with this handy tool. The only reason I gave 4 stars is for not including a simple string or an attachment so it does not get lost easily...all it has is a hole. But again it costs less then a third of ExpoDisc. I prefer using both ExpoDisc as well as WhiBal for different situations ... both complement each other.

                                  • Was this a gift?:
                                  • No

                                  Share this review

                                  (1 of 1 customers found this review helpful)

                                   
                                  4.0

                                  WhiBal Card

                                  By Executive Traveler

                                  from Birmingham, AL

                                  About Me Semi-pro Photographer

                                  Verified Buyer

                                  Pros

                                  • Compact
                                  • Durable
                                  • Easy to Use
                                  • Lightweight

                                  Cons

                                    Best Uses

                                    • Family Photos
                                    • Landscape/Scenery
                                    • Travel

                                    Comments about WhiBal G7 White Balance Studio Card:

                                    Ideal for both exposure and WB. A convenient size, much easier to take readings on the larger size card than the small one, yet still highly portable and easily fits in camera bag.

                                    • Was this a gift?:
                                    • No

                                    Share this review

                                    (4 of 5 customers found this review helpful)

                                     
                                    4.0

                                    18%Grey card is a must have ...

                                    By platoc8

                                    from Athens, Greece

                                    About Me Semi-pro Photographer

                                    Verified Buyer

                                    Pros

                                    • Compact
                                    • Easy to Use
                                    • Good Video Quality
                                    • Great Picture Quality
                                    • Lightweight

                                    Cons

                                    • Flimsy Construction

                                    Best Uses

                                    • Family Photos
                                    • Landscape/Scenery
                                    • Sports/Action
                                    • Travel
                                    • Underwater
                                    • Video
                                    • Weddings/Events
                                    • Wildlife Photos

                                    Comments about WhiBal G7 White Balance Studio Card:

                                    Since I own a 18% grey card Im more confident about the final result of my work. At pre-production I always use it to ensure correct exposure and then as a white balance in post... The only downside of the Whibal is that during daylight and at direct sun it gets soft and flimsy.

                                    • Was this a gift?:
                                    • No

                                    Share this review

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