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Allworth Book: Licensing Photography, by Richard Weisgrau and Victor S. Perlman

You Pay: $13.49

Understanding the rights and restrictions of photographers, especially in the 2,000's, is essential. Richard Weisgrau and Victor S. Perlman make it easy to understand the complicated realm of licensing and other legal matters, such as privacy, contracts, and more. Their book, Licensing Photography, from Allworth Press takes you through a myriad of topics in plain English. With praise from the U.S. Register of Copyrights, and other in-the-know individuals, you can have faith that the authors of this book know their subject matter. Protect your work, protect yourself, and protect your livelihood with Licensing Photography.

Table of Contents
Chapter 1: Licensing Concept and Reality
What is a License?
The Licensing Concept
The Licensing Reality
It's About Money
Avoiding Mistakes
Licensing Circumstances
Licensing Specifications
Business Models
Licensing Checklist
A Photograph's Usage Value
Getting Started

Chapter 2: Understanding Copyright
What is a Copyright?
What Does a Copyright Really Protect?
What Does it Take to be Copyrighted?
Who Owns the Copyrights?
How Long Do Copyrights Last?
What if Somebody Uses Your Photographs Without Your Permission?
Why, When, and How Do You Register Your Copyrights?
When is an Infringement Not an Infringement?
How Can You Make Money Out of Your Copyrights?

Chapter 3: Making Sure You Can License What You Shoot
Can You Shoot it in the First Place?
Rights of Privacy
Rights of Publicity
Defamation, False Light, and Obscenity
Copyrighted Works and Objects
Trademarks and Logos
Buildings, Skylines, and Trees
Representations, Warranties, and Indemnifications
Release Forms
Twenty-first Century Concerns
Adult Release
Simplified Adult Release
Minor Release
Pocket Release
Property Release

Chapter 4: Effective Licensing Agreements
Get It in Writing
When Do Contracts Exist?
Letter Agreements
Forms
Licensing Considerations
Specifying Usage
A Note About Digital Media
Terms and Conditions
Indemnification Agreement
Independent Contractor Agreement
Estimate
Assignment Confirmation
Invoice
Schedule of Fees And Expenses
Pre-Delivery Confirmation Facsimile
Pre-Delivery Confirmation E-Mail
Assignment Photography Delivery Memo
E-Mail Cover
Stock Photography Delivery Memo
Stock Photography Invoice
Letter Agreement

Chapter 5: Licensing in the Digital Age
Computer Technology
Photography Processing Software
Pricing and Licensing Software
Internet-Based Information
Stock Agencies Online
Fear of Digital
Preying on Fear
Photography Business Software
Office Software Suites
Word Processor
Spreadsheet/Database
Tracking Licenses and Uses
Effective Enforcement
Double Edge

Chapter 6: Pricing Licenses
Stock Means Residuals
Stock Pricing Components
Find the Exceptions
Value versus Price
Exclusive or Non-Exclusive
Stock Price List or Pricing System?
Developing a Pricing System
Determining a Base Price and Factors
Assignment Licensing
The 1909 Copyright Law
Evolution of Assignment Pricing
Characteristics of Assignment-Photography Market Segments Rights and Market Segments
Usage and Value
Market-Segment Pricing Relationships
Pricing Reuse of Assignment Images
The Final Step

Chapter 7: Negotiating Licenses
Negotiator's Traits
The Aspects of Negotiation
The Psychological Aspect
The Methodology
Psychology of Power
Risk and Fear
Negotiating Tactics
Copyright Demands
All Rights and Buy Outs
Negotiating Stock-Photography License Fees
Abstract Factors
Exceptions to the Rule
Risk Factor
Sell the Image
Price Levels
Stay Focused
The Bottom Line
Finishing Up

Index

Subject Photography Books and Tutorials
Author Richard Weisgrau and Victor S. Perlman
Edition 1st Edition
Hard/Soft Cover Paperback
Pages 208
Dimensions 6 x 9" / 15.2 x 22.8cm
ISBN Number 1-58115-436-4
Publisher Allworth Press
Date Published February 2006

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AllworthBook: Licensing Photography, by Richard Weisgrau and Victor S. Perlman
 
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(1 of 1 customers found this review helpful)

 
5.0

INFORMATIVE BOOK ON PHOTOGRAPHY LAWS.

By PHOTO BUG

from CHICAGO,IL

About Me Casual Reader

Verified Buyer

Pros

  • Easy To Follow
  • Informative
  • Well Written

Cons

    Best Uses

    • Reference

    Comments about Allworth Book: Licensing Photography, by Richard Weisgrau and Victor S. Perlman:

    EASY TO UNDERSTAND AND VERY INFORMATIVE.

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