Understanding the rights and restrictions of photographers, especially in the 2,000's, is essential. Richard Weisgrau and Victor S. Perlman make it easy to understand the complicated realm of licensing and other legal matters, such as privacy, contracts, and more. Their book, Licensing Photography, from Allworth Press takes you through a myriad of topics in plain English. With praise from the U.S. Register of Copyrights, and other in-the-know individuals, you can have faith that the authors of this book know their subject matter. Protect your work, protect yourself, and protect your livelihood with Licensing Photography.
- Table of Contents
Chapter 1: Licensing Concept and Reality
What is a License?
The Licensing Concept
The Licensing Reality
It's About Money
A Photograph's Usage Value
Chapter 2: Understanding Copyright What is a Copyright? What Does a Copyright Really Protect? What Does it Take to be Copyrighted? Who Owns the Copyrights? How Long Do Copyrights Last? What if Somebody Uses Your Photographs Without Your Permission? Why, When, and How Do You Register Your Copyrights? When is an Infringement Not an Infringement? How Can You Make Money Out of Your Copyrights?
Chapter 3: Making Sure You Can License What You Shoot Can You Shoot it in the First Place? Rights of Privacy Rights of Publicity Defamation, False Light, and Obscenity Copyrighted Works and Objects Trademarks and Logos Buildings, Skylines, and Trees Representations, Warranties, and Indemnifications Release Forms Twenty-first Century Concerns Adult Release Simplified Adult Release Minor Release Pocket Release Property Release
Chapter 4: Effective Licensing Agreements Get It in Writing When Do Contracts Exist? Letter Agreements Forms Licensing Considerations Specifying Usage A Note About Digital Media Terms and Conditions Indemnification Agreement Independent Contractor Agreement Estimate Assignment Confirmation Invoice Schedule of Fees And Expenses Pre-Delivery Confirmation Facsimile Pre-Delivery Confirmation E-Mail Assignment Photography Delivery Memo E-Mail Cover Stock Photography Delivery Memo Stock Photography Invoice Letter Agreement
Chapter 5: Licensing in the Digital Age Computer Technology Photography Processing Software Pricing and Licensing Software Internet-Based Information Stock Agencies Online Fear of Digital Preying on Fear Photography Business Software Office Software Suites Word Processor Spreadsheet/Database Tracking Licenses and Uses Effective Enforcement Double Edge
Chapter 6: Pricing Licenses Stock Means Residuals Stock Pricing Components Find the Exceptions Value versus Price Exclusive or Non-Exclusive Stock Price List or Pricing System? Developing a Pricing System Determining a Base Price and Factors Assignment Licensing The 1909 Copyright Law Evolution of Assignment Pricing Characteristics of Assignment-Photography Market Segments Rights and Market Segments Usage and Value Market-Segment Pricing Relationships Pricing Reuse of Assignment Images The Final Step
Chapter 7: Negotiating Licenses Negotiator's Traits The Aspects of Negotiation The Psychological Aspect The Methodology Psychology of Power Risk and Fear Negotiating Tactics Copyright Demands All Rights and Buy Outs Negotiating Stock-Photography License Fees Abstract Factors Exceptions to the Rule Risk Factor Sell the Image Price Levels Stay Focused The Bottom Line Finishing Up