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Bower SFD728 Autofocus TTL Flash for Olympus/Panasonic

You Pay: $46.79
Product Highlights
  • Full Digital TTL Dedication
  • Guide Number: 92' at ISO 100
  • Auto Check Light to Confirm TTL Range
  • Four Position Zoom Head: 28mm to 85mm
  • 90° Bounce and 330° Swivel Head
  • AF Assist Beam for Low-Light Focusing

The Bower SFD728 Autofocus TTL Flash is a dedicated shoe-mount flash with TTL exposure metering capabilities for Olympus/Panasonic cameras. The flash features a guide number of 92' at ISO 100 and a TTL range of 45.9' for automatic control of the flash output. The four-position zoom head covers a focal length range between 28mm and 85mm and a 0-90° bounce and 330° swivel design enables extensive head positioning capabilities.

An infrared AF assist beam is integrated into the flash's design to promote faster focusing in low-light conditions and an intelligent auto-check light is also available to confirm if the subject is within TTL range. Red-eye reduction and second/rear-curtain sync modes are also available when used with supported cameras.

Full TTL dedication available for Olympus/Panasonic cameras.
Four-position zoom head covers focal lengths between 28mm and 85mm.
Bounce adjustment of 0-90° and a horizontal swivel of up to 330° enable a wide variety of flash head movements.
An AF assist beam, up to 26', aids in focusing during low-light situations.
Flash duration is 1/700 sec. at full power.
5600K color temperature helps to balance flash output with other daylight-balanced light sources.
Mount Shoe
Guide No. 92' (28.04 m) ISO100 at 50 mm position
Exposure Control Manual/TTL
Angle of Coverage 75.4° - 28.6°
TTL Dedication Yes
Bounce Head Yes, +0° to +90°
Swivel Head Yes, 330°
Zoom Head Full frame: 28 mm - 85 mm
Off Camera Terminal Not Specified By Manufacturer
Recycle Time Approximately 0.5 - 7 seconds
Flash Duration 1/700 - 1/700 sec
Flash-ready Indicator Yes
Compensation Not Specified By Manufacturer
Power Source 4x AA Alkaline, NiCad, Rechargeable Ni-MH Batteries
Dimensions (WxHxD) 3.0 x 6.6 x 1.9" / 76.0 x 168.0 x 48.0 mm
Weight 7.80 oz / 221 g without batteries
Bower SFD728 Autofocus TTL Flash for Olympus/Panasonic
  • Limited 1-Year Warranty

    by PowerReviews
    BowerSFD728 Autofocus TTL Flash for Olympus/Panasonic

    (based on 2 reviews)

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    Reviewed by 2 customers

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    Can't get it to work right

    By Bob

    from Florida

    About Me Casual Photographer

    Verified Buyer


    • Looks good


    • Too Bright Infrared

    Best Uses

    • Nothing So Far

    Comments about Bower SFD728 Autofocus TTL Flash for Olympus/Panasonic:

    Have not really had an opportunity to use as I can't get it to work correctly, it seems. Sometimes it flashes, sometimes it doesn't, and that's trying it in very low light. Sometimes It won't even let the picture take unless I release the shutter and try again. Also, on some of the shots the infrared focusing light is so bright it shows up in the picture! I would think I also should be able to use the camera's flash settings to adjust how the flash works, but no, I get the 'not available in these settings' error, I assume because the internal flash is not popped up. I've gone to the menu to see if I am supposed to change from the internal to the external flash, but the settings only show internal/external but nothing to change. I have a call into the manufacturer's help line, but no answer so far except to say that they have not found and answer yet.

    • Was this a gift?:
    • No

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    (1 of 1 customers found this review helpful)


    good inexpensive flash for bounce flash

    By Mark D

    from NYC

    About Me Photo Enthusiast


    • Easy to Use
    • Great Picture Quality
    • Great value
    • Lightweight


      Best Uses

      • Family Photos
      • Weddings/Events

      Comments about Bower SFD728 Autofocus TTL Flash for Olympus/Panasonic:

      I wanted a flash that could tilt and swivel for bounce flash for my Panasonic LX7. The flash is bigger than the camera, but it's light weight so it balances OK. Any other flash that can tilt and swivel would be as big and maybe heavier.

      The flash works very well. Exposures are good and consistant. My one complaint is that the first one I got died after one or two flashes. B&H replaced it without a problem, and the new one works perfectly.

      • Was this a gift?:
      • No

      Share this review

      Batteries & Power

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      Required item: Batteries are not included, and are required to power your flash.

      Varta -  High-Energy 1.5V AA LR6 Alkaline Battery (4-Pack)
      • You Pay: $2.99
      Watson -  4-Hour Rapid Charger with 4 AA NiMH Rechargeable Batteries (2300mAh)
      • You Pay: $17.95

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      • You Pay: $9.35


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      Vello -  Ringbox Ringflash Adapter
      • You Pay: $89.95


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      Vello -  Light Bouncer Kit for Portable Flashes
      • You Pay: $14.95


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      Vello -  5" Snoot/Reflector for Portable Flash
      • You Pay: $22.50

      Flash Mounting

      Vello -  Compact Shoe Stand for Universal Shoe Mount Accessories
      • You Pay: $7.95

      Sync Cords & Flash Remotes

      RPS Lighting -  HD ETTL Off-Camera TTL Shoe Cord
      • You Pay: $17.79

      Flash Pouch

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      LensCoat -  LensCoat FlashKeeper (Black)
      • You Pay: $24.95
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