B&H Photo Video Pro Audio The Professional's Source 800.606.6969 / 212.444.6615
0 $0.00
Your cart is currently empty

You have 0 items in your cart

View Cart & Begin Checkout

Focal Press Book: The Medium Format Advantage by Ernst Wildi

B&H # FOMFA MFR # 9780240804583
Focal Press Book: The Medium Format Advantage


Now Viewing:

Ship Time: Not available

Questions? Ask our experts:

In The Medium Format Advantage, learn the advantages and capabilities of medium-format cameras and examine all aspects of medium-format operations, including SLR, twin lens, panoramic, rangefinder, wide angle, press, and view cameras.

Also explained and illustrated are lenses and their accessories, motor drives, films, flashes, filters, slides and slide projectors, and more. Includes black and white and color photographs and drawings to illustrate proper use of equipment and various techniques, effects, and possibilities that produce successful photographs with the best possible image quality.

The medium format is truly the format in the middle. It combines many of the benefits of 35 mm photography with those of the large format, making a medium format system an excellent choice for almost all types of photography from candid action with a hand-held camera to critical studio work from a tripod. Special chapters are devoted to these different applications and the type of equipment that most likely meets your photography needs.

This book explains clearly the medium format's benefits, advantages, and disadvantages and provides a comparison of the medium format to other formats so you can decide whether it is right for you and your photography.


  1. The History of Medium Format
  2. The Medium Format Advantages
  3. Image Formats
  4. Films and Film Loading
  5. Camera Types
  6. Shutters
  7. Image Quality
  8. Lens Design and Performance
  9. Lens Controls for Creating Images
  10. Creating the Image in the Viewfinder
  11. Exposure and Metering Modes
  12. Electronic and Dedicated Flash
  13. Close-Up Photography
  14. Filters for Better Image Quality
  15. Electronic Imaging
  16. Applications and Specialized Fields of Photography
  17. Slides and Slide Projection
  18. Maintaining Equipment and Materials
  19. Medium Format Cameras

Readership: Professional photographers (commercial, documentary, art) and advanced amateurs. The definitive book on medium format, cameras and technique, the most commonly used format of commercial photography. New material on panoramic format, apochromatic lenses, aspheric lenses, tele extenders, glass and relative illumination, and motor drives. Updated information on perspective control, tilt controls, built in metering systems, and use of apertures.

About the Author: Ernst Wildi, Independent writer, lecturer and consultant to Victor Hasselblad, lecturing all over the world on medium format photography. He has written several hundred articles on photography and filmmaking and is also the author of The Hasselblad Manual. His photographic work has won many international awards.

Subject Medium format
Author Ernst Wildi
Edition 2nd
Hard/Soft Cover Paperback
Pages 304
Dimensions 9.3 x 6 x .7" (236 x 152 x 18mm)
Illustrations Colour plates: 16, Line Illustrations: 50, Halftones: 105
ISBN Number 0240804589
Publisher Focal Press
Date Published July 2001
Packaging Info
Package Weight 1.1 lb
Box Dimensions (LxWxH) 9.2 x 6.0 x 0.7"


by PowerReviews
Focal PressBook: The Medium Format Advantage

(based on 2 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars



Reviewed by 2 customers

Sort by

Displaying reviews 1-2

Back to top


Well Written; Easy to Comprehend Book

By BigScot55

from Atlanta, GA

About Me Casual Reader

Verified Buyer


  • Easy to Follow Details
  • Easy To Understand
  • Informative
  • Relevant
  • Well Written


  • Prefer Hardbound Copy

Best Uses

  • Reference
  • Travel Reading

Comments about Focal Press Book: The Medium Format Advantage:

Dr. Wildi is a great writer and illustrator in the respect that he not only explains how things are done, but why they are done that way. I have read his writings over the years, and I feel that he is one of best photo writers I currently know of. The only one I would categorize even close to him is B & H's own Alan Weitz.

Share this review


Good for Medium Format users

By Fred

from Foz de Iguazu, Brasil

About Me Everyday Reader

Verified Buyer


  • Easy To Understand
  • Informative


  • Not What I Expected

Best Uses

  • Reference

Comments about Focal Press Book: The Medium Format Advantage:

Some good examples If you're sold on getting yourself a medium format cam, or have one already. If you're hesitating as to taking that quantum leap from your digital camera to a medium format DSLR, you might want to start with "Medium and Large Format Photography: Moving Beyond 35mm for Better Pictures" by Roger Hicks and Frances Shultz [...]

Share this review

Book Lights & Magnifiers

See more
Carson - BookBrite BB-22
  • You Pay: $7.95
See any errors on this page? Let us know.