Making a Movie Without a Hollywood Budget and Big Crew

Tuesday, March 19, 2013  |  1:00 PM - 3:00 PM
Speaker: Gail Mooneyvtqbrbryqueveytvrsvtqbr
Event Type: Video

Most video seminars focus on “the gear” when talking about the DSLR as a movie making tool, but few provide a case study, showing by example, how to take an idea, create a project and monetize it. There is a high demand right now for story driven content for the web and beyond. We live in an age where the content creator is king/queen of their content’s financial destiny – the gates to the kingdom are open to all who are willing to think outside the box and do “the work”.

This seminar will provide the audience with information on how to take a personal project from concept to reality and maximize its potential in the marketplace. Gail Mooney uses her film, Opening Our Eyes, Best Documentary at the 2012 Los Angeles Women’s International Film Festival, Best Documentary at the 2012 Orlando Film Festival, Utopian Visionary Award at the 2012 Utopia Film Festival and Best Humanitarian Documentary at the 2012 Bare Bones International Film Festival, as an example of how she made her project happen.

Opening Our Eyes – a feature documentary
In the summer of 2010, Gail and her daughter, Erin embarked on a 99-day journey around the world, making a film about people who were making a positive difference.

Gail will discuss making your film or creative project a reality:
• Recognizing an idea and overcoming inertia
• Breaking the project down into manageable facets
• Logistics – Scheduling, travel arrangements
• PR and press – finding the niches
• Building an audience with a project blog and utilizing social media
• Crew needs – what you really need
• In the field – the shoot – being prepared but flexible
• Post-Production – collaborating with an editor, sound mixer, composers and
music licensing, composite artiest
• Raising funds but keeping your rights – crowd funding (Kickstarter,
IndieGoGo), Grants, Sponsorships
• Distribution options – selling your project – not your soul

Gail Mooney

Gail Mooney is co partner of Kelly/Mooney Productions, a visual communications company based in the NYC metropolitan area. Gail has over 30 years of experience in still photography, shooting for international magazines and major corporations.

In 1999 Gail began producing and shooting video projects. Since then, her company has become fully integrated with multimedia and video production. She has produced three short documentaries: Freedom’s Ride – a story about two diverse groups of high school students retracing the Civil Rights Movement of the 1960’s, The Delta Blues Musicians and Through the Hearts and Hands of Children – about the New Jersey Youth Symphony. Gail is currently in post production on her latest project Opening Our Eyes - a documentary about people making a positive difference in the world.

Gail is a Director and 1st VP on the National Board of ASMP and Chairs the Motion Study Group.

She writes two blogs: Journeys of a, a blog about moving from stills to motion and Opening Our, her current project’s site.

To learn more about Gail and her new current project, visit her website at and

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