The Nikon Coolpix S10 Digital Camera incorporates a swivel design for the lens, enabling users to take photos from dynamic angles, such as holding the camera overhead to capture action over the crowd or composing from down low to get a different perspective. The large, bright 2.5-inch LCD allows the user to accurately frame shots, while the VR (Vibration Reduction) function overcomes camera shake to take sharper, more stable pictures in a range of shooting situations. The camera offers increased light sensitivity up to an impressive ISO 800, so users can get great-looking results in lower light without the need for an extended exposure and select much faster shutter speeds when taking pictures of fast-moving subjects. The Coolpix S10 makes it simple to take high-quality photographs - simply select one of the 15 scene modes most resembles the conditions at hand, and the camera automatically selects the settings that will achieve the optimum results.

The Coolpix S10 features a handy One-touch portrait button that provides direct access to three unique in-camera Nikon image innovations - Face Priority AF that automatically detects and achieves sharp focus on people's faces wherever they are in the frame, In-Camera Red-Eye Fix that can overcome the red-eye effect sometimes caused by flash, and Nikon's D-Lighting that can rescue underexposed images or shots with too much back-light. It also adds entertainment to photography with Nikon's Pictmotion function that lets users combine images, movies, music and visual styles for automatically produced audiovisual shows, in-camera that can be enjoyed on the large built-in LCD with wide viewing angle of 170 degrees. Furthermore, PictBridge compatibility that means there's no need to use a computer at all when printing - just connect the Coolpix S10 straight to a PictBridge-compatible printer and print directly without delay.