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Cengage Course Tech. Book: MySpace for Musicians by Frances Vincent

B&H # CEMSM Mfr # 1-59863-359-7
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MySpace for Musicians - MySpace is one of the most popular websites on the Internet today, with millions of pages of user-generated content. This makes MySpace an ideal tool for musicians interested in promoting their music to the widest possible audience. Many acts have gone from the garage to a recording contract by using MySpace as their launching pad.

MySpace for Musicians is for every band, soloist, side musician, record label, publisher, music manager, and entertainment-affiliated company who wants to use MySpace to its fullest potential. It teaches musicians how to design a MySpace page optimized for music promotion and distribution and how to best use MySpace to effectively market music.

It includes expert advice on how to market oneself to the MySpace community and how to best position and advertise MySpace pages in the real world. The book caters to musicians who are unfamiliar with the network, as well as musicians who already have a MySpace page but who want to learn how to make better use of it. This is the most comprehensive book on how musicians can maximize the most popular and successful band promotion site.

About the Author: Frances Vincent is the founder and president of Retro Island Productions, Inc., a public relations, marketing communications, and music services consulting company. Fran previously spent six years as the marketing and public relations specialist for Warner Bros.

Publications, a division of Warner Music Group. She has previously worked at some of America¿s most prestigious companies, including AOL Time Warner, General Motors, Campbell-Ewald Advertising, and Independent Newspapers, and has also worked as a journalist and an editor.

She holds a master's degree in music business from the University of Miami and a bachelor's degree in journalism from Oakland University. Fran is also an accomplished musician, performer, and college instructor, and she has taught music licensing, marketing, public relations, and management courses in the University of Miami¿s music business program. MySpace is one of the most popular websites on the Internet today, with millions of pages of user-generated content.

This makes MySpace an ideal tool for musicians interested in promoting their music to the widest possible audience. Many acts have gone from the garage to a recording contract by using MySpace as their launching pad.

Subject Business & Marketing
Author Frances Vincent
Edition First
Hard/Soft Cover Paperback
Pages 384
Dimensions 8.7 x 7.4 x 1.1" (22 x 18.8 x 2.8cm)
Illustrations Yes
ISBN Number
  • ISBN-10: 1598633597
  • ISBN-13: 978-1598633597
  • Publisher Course Technology PTR
    Date Published May 2007
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