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Videomaker - The Role of Research in Advertising - This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the way in which the product is advertised.
It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients.
| Assunto | Cinematografia |
| Autor | Videomaker |
| Edição | Primeira |
| Capa Dura/Mole | DVD |
| Páginas | 36 minutos |
| Dimensões | DVD |
| Ilustrações | Sim |
| Número ISBN | Não Disponível |
| Editora | First Light Video |
| Data da Publicação | Não Especificado |