Focal Press Book: Perception and Imaging; Photography--A Way of Seeing, Third Edition by Richard D Zakia

Perception and Imaging - How do you experience a photograph? What do you want a viewer to feel when they look at your image?

Perception and Imaging explains how we see and what we don't see. Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work.

Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.

Readership: photographers, graphic designers, videographers, animators, visual communicators

About the Author: Richard D. Zakia, Ed.D., Professor Emeritus at Rochester Institute of Technology, has taught in many areas of photography including graphic design and multimedia design.

During his 34 years at R.I.T., Dr. Zakia served as the chair of the Fine Art Photography Department and Graduate Program in Imaging Arts, and for a six-year period was a photographic engineer in development and research at Kodak.

He is the recipient of the Eisenhart Outstanding Teaching Award and the author/co-author of 12 books on photography, including The Focal Encyclopedia of Photography.