After more than thirty years in photography, an industry veteran speaks out in How to Succeed in Commercial Photography. These essays provide photographers at every level with all the tools they need for a great career.
Author Selina Maitreya offers proven tips for focusing on client needs; building a team from today's marketing assistants, reps, and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographers reveal the missteps they made in their work - and how others can avoid making the same mistakes.
A special section explores how photographers can set goals, survive tough times, overcome creative blocks, and more. Anyone seeking a successful and well-balanced life as a commercial photographer needs a copy of this illuminating guide.
About the Author: Selina Maitreya has been a creative talent consultant for more than 30 years. A columnist for the Picture magazine, she has written many articles for PDN, ASMP Newsletter, Photographers Marketplace, and other top publications. The author of Portfolios That Sell, she lives in Boston.