Amherst Media Book: The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers by Kathleen Hawkins
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- B&H # AMGSMPP
- Mfr# 1862
The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers - Wedding photography is a very competitive field and knowing how to market yourself and stay afloat is critical to remaining a viable photographer.
In this book, Kathleen Hawkins shows you how to achieve that goal. The book begins with branding, the process by which a studio establishes itself in the marketplace. Once clients are calling, the author shows you how to shape your relationship with the client to ensure a big sale and ensure return visits.
Also covered are loyalty-building programs and tips for using special events to keep clients coming back. With these techniques, you'll learn how to thrive financially while creating the images you love.
- Determining your target demographic and finding ways to reach these clients
- Tips for creating customer loyalty
- How product bundling and relationship marketing can boost your bottom line
- Amplifying your product line to create luxury appeal
- Web-site and e-mail dos and don'ts for reaching your clients more effectively
| Subject | Non Photographic General Interest |
| Author | Kathleen Hawkins |
| Edition | First |
| Hard/Soft Cover | Paperback |
| Pages | 128 |
| Dimensions | 8.5 x 11" (21.6 x 27.9cm) |
| Illustrations | 175 color |
| ISBN Number | 978-1-58428-232-7 |
| Publisher | Amherst |
| Date Published | June 2008 |
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