The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers - Wedding photography is a very competitive field and knowing how to market yourself and stay afloat is critical to remaining a viable photographer.
In this book, Kathleen Hawkins shows you how to achieve that goal. The book begins with branding, the process by which a studio establishes itself in the marketplace. Once clients are calling, the author shows you how to shape your relationship with the client to ensure a big sale and ensure return visits.
Also covered are loyalty-building programs and tips for using special events to keep clients coming back. With these techniques, you'll learn how to thrive financially while creating the images you love.