First Light Video DVD: How Ratings Work - Audience Feedback Systems
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How Ratings Work - Audience Feedback Systems - "It all comes down to numbers". Nowhere are these words truer than in the media ratings game. In this video, you will learn how it all works - radio, TV and intranet.
Topics covered in the program include: early rating systems, Nielsen - equipment, methodology, reports, adapting to industry changes, Arbitron, other ratings services, measurement calculation, how ratings are used, audience and other forms of feedback, financial issues and the future with the Internet.
| Subject | Writing, Acting, TV & Movie Making |
| Author | Not Specified by Publisher |
| Edition | First |
| Hard/Soft Cover | DVD |
| Pages | 30 minutes |
| Dimensions | DVD |
| Illustrations | Yes |
| ISBN Number | Product #: F2604DVD |
| Publisher | First Light Video |
| Date Published | 2009 |
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