How Ratings Work - Audience Feedback Systems - "It all comes down to numbers". Nowhere are these words truer than in the media ratings game. In this video, you will learn how it all works - radio, TV and intranet.
Topics covered in the program include: early rating systems, Nielsen - equipment, methodology, reports, adapting to industry changes, Arbitron, other ratings services, measurement calculation, how ratings are used, audience and other forms of feedback, financial issues and the future with the Internet.