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First Light Video DVD: How Ratings Work - Audience Feedback Systems

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    This item is usually Drop Shipped from the MFR/Distributor within 7-10 days (subject to availability). Your order will be charged at the time of placing the order with the vendor. Item is non-cancelable or returnable.

  • B&H # FIHRWAFS
  • Fab# F2604DVD

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How Ratings Work - Audience Feedback Systems - "It all comes down to numbers". Nowhere are these words truer than in the media ratings game. In this video, you will learn how it all works - radio, TV and intranet.

Topics covered in the program include: early rating systems, Nielsen - equipment, methodology, reports, adapting to industry changes, Arbitron, other ratings services, measurement calculation, how ratings are used, audience and other forms of feedback, financial issues and the future with the Internet.

Subject Writing, Acting, TV & Movie Making
Autor Não Especificado pela Editora
Edition First
Hard/Soft Cover DVD
Pages 30 minutes
Dimensions DVD
Ilustrações Sim
ISBN Number Product #: F2604DVD
Publisher First Light Video
Date Published 2009
 
 
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