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First Light Video DVD: The Art of Radio Advertising

B&H # FIBRSARA Mfr # F734DVD
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The Art of Radio Advertising - Bert Berdis and Alan Bartzman, two very successful radio producers, talk about their ideas and processes for concept and development, copyrighting and directing of radio ads.

Through the effective and creative use of humor, these two producers reveal how to successfully sell a product. One secret is how they pitch the audience by making them appear to have access to private conversations and professional whispers.

Subject Business & Marketing
Author with Bert Berdis and Alan Bartzman
Edition First
Hard/Soft Cover DVD
Pages 28 minutes
Dimensions DVD
Illustrations Yes
ISBN Number Product #: F734DVD
Publisher First Light Video
Date Published 2009

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