Cengage Course Tech. Book: MySpace for Musicians, 2nd ed. by Frances Vincent

MySpace for Musicians - With all the social networking systems out there, MySpace is still the first choice for marketing music. This book will help you optimize your MySpace page for successful marketing of your tunes.

Irrespective of what aspect of music you're interested in - band, soloist, side musician, record label, publisher, music manager, and entertainment-affiliated company - you'll find something useful in this book that will help get your songs out there.

Chapters include detailed studies of newer applications, videos and widgets. In addition, you'll  learn tricks for advertising as well as how to design your page for optimal promotional impact. It will also show you how to maintain a real connection with your fans - and how to build new relationships with people who can help you with your career.

About the Author: Fran Vincent is the founder and president of Retro Island Productions, Inc., a social media, Web PR, and music-industry consulting firm. Before starting her own company, she spent six years as the marketing and public relations specialist for Warner Bros. Publications, a division of Warner Music Group.

Fran has previously worked at some of America's most prestigious companies, including AOL Time Warner, General Motors, Campbell-Ewald Advertising (Chevrolet's agency of record for almost 100 years), and Independent Newspapers. She has authored articles for Electronic Musician and InTune magazines and holds a master's degree in music business (a hybrid music and business degree) from the University of Miami and a bachelor's degree in journalism from Oakland University.

Fran is also an accomplished musician, performer, and college instructor, and has taught music licensing, marketing, public relations, and management courses at the University of Miami. She now resides in the Detroit area and continues to work with music, marketing, and social media clients around the world.