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Sony Cyber-shot DSC-W310 Digital Camera (Pink)

Sony Cyber-shot DSC-W310 Digital Camera (Pink)

Sony Cyber-shot DSC-W310 Digital Camera (Pink) Left-Side View Back View

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Product Highlights

  • 12.1 Megapixel
  • 4x Optical Zoom w/ 28mm Wide-Angle
  • 2.7" LCD Display
  • SteadyShot Image Stabilization
  • High Sensitivity (ISO 3200)
  • Smile Shutter
  • Face Detection
  • 8 Scene Modes
  • VGA Movies
  • Lithium-ion Battery
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The Sony Cyber-shot DSC-W310 Digital Camera (Pink) offers many features for an economically priced camera. The 12.1 Megapixel camera performs well even in low light with its High Sensitivity Mode with an ISO of 3200, and SteadyShot Image Stabilization. Fast moving subjects are not a problem since the camera can capture 1.8 frames per second. To really see your subject in motion, the camera can shoot VGA movies.

Both stills and video are composed and viewed on the 2.7" LCD display. The display is even easy to see in bright sunlight. When shooting in a tight space, the 28mm wide-angle Sony 4X optical zoom lens will let you get your shoot. Other user-friendly features include Face Detection, Smile Shutter, Intelligent Scene Recognition, and 8 scene modes.

12.1 Megapixel Super HAD CCD Image Sensor
A powerful 12.1 megapixel 1/23" Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13 x 19") size, or crop your images and still come away with high-resolution shots.
2.7 Clear Photo LCD Display (230k pixels)
A generous 2.7" (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.
Sony 28mm Equivalent Lens with 4x Optical Zoom
4x optical zoom lens with 28mm equivalent wide angle brings distant subjects closer for great outdoor, sports, and travel photos.
Card Slots
The camera has card slots for Memory Stick Duo media and SD/SDHC media
Intelligent Scene Recognition (iSCN) Mode
Intelligent Scene Recognition (iSCN) Mode automatically detects seven different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and Macro.
Scene Modes
The DSC-W310 features 8 convenient scene modes: High Sensitivity, Twilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, Gourmet
SteadyShot Image Stabilization
SteadyShot image stabilization compensates for camera shake and helps prevent blur by capturing two photos at high shutter speeds and combining them into a single clear image.
Face Detection Technology
Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.
Easy Shooting Mode
With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition, the Easy Shooting Mode simplifies Preview Mode.
Smile Shutter Technology
Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.
In-Camera Retouching Tools
Retouch and enhance your photos on the go with in-camera trimming and Red-Eye Correction functions
Lithium-ion Battery
Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries
Includes Sony PMBP (Picture Motion Browser) Software
With the pre-installed Picture Motion Browser (PMB) Portable software the DSC-S2100 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular internet sharing sites without the need for any additional software or install.
UPC: 027242776791
Pixels 12.1 Megapixel
Sensor 1/2.3" Super HAD CCD
File Formats Still Images: JPEG
Movies: MPEG-4
Max Resolution 12 MP: 4000 x 3000
Image Stabilization Digital
Lens 6 elements in 5 groups
EFL: 5-20mm (35 mm equivalent: 28-112mm)
Aperture: f/3.0 (W) - 4.3 (T)
Zoom Optical: 4x
Intelligent Zoom: 4.9x
Focus Range Wide Macro: 0.16' (5.00 cm) - "
Tele Macro: 1.64' (50 cm) - Infinity
Exposure Control
ISO Sensitivity Auto, 80-3200
Shutter 1/4 - 1/2000 seconds 1
Please Note:

Program Auto (1 - 1/2000)

Exposure Metering Multi
Exposure Modes Modes: Auto
Compensation: -2 EV to +2 EV (in 1/3 EV steps)
White Balance Modes Auto, Daylight, Cloudy, Incandescent, Fluorescent, Manual, Fluorescent H, Flash, Fluorescent (White)
Burst Rate Up to 1.8 fps at 12.1 MP for up to 100 frames
Self Timer 2 Seconds, 10 Seconds
Interval Recording No
Flash Modes Auto
Flash On
Red-eye Reduction
Slow Sync
Maximum Effective Flash Range Wide: 1.64 - 9.84' (0.50 - 3.00 m)
Telephoto: 1.64 - 4.92' (49.99 - 149.96 cm)
External Flash Connection None
Built-in Memory 6 MB
Memory Card Type Memory Stick Duo
Memory Stick Pro Duo
Please Note:

For movies Class 2 or higher for SD/SDHC media are recommended

Video Recording Yes, NTSC/PAL
Video Clip Length Limited by Memory Card Capacity
Audio Recording With Video, Mono
Viewfinder Type None
Screen 2.7" LCD (230,000 pixels)
Connectivity/System Requirements
Connectivity USB 2.0
Software System Requirements Windows: XP (SP3), Vista (SP2)
Mac: OS X 10.4 or later
Battery NP-BN1 Rechargeable Lithium-Ion Battery Pack
AC Power Adapter Not Specified By Manufacturer
Dimensions (WxHxD) 3.8 x 2.2 x 0.7" / 95.3 x 55.0 x 18.7 mm
Weight 4.8 oz / 136 g (Camera only)
Sony Cyber-shot DSC-W310 Digital Camera (Pink)
  • Rechargeable Battery (NP-BN1)
  • Battery Charger
  • USB Cable
  • AV Cable
  • Wrist Strap
  • CD-ROM
  • 1-Year Parts & Labor Limited Warranty
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    Memory Cards

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    Required item: Be sure to have enough storage capacity.

    Sony - M2 Duo Adaptor
    • You Pay: $8.00

    Batteries & Power

    Always keep a spare battery handy so you won't get caught without power.

    Sony - NP-BN1 Rechargeable Battery Pack
    • You Pay: $31.39

    Bags & Cases

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    Carry, store, and protect all your equipment with a bag or a strap.

    Lowepro - Rezo 15 Compact Camera Pouch (Black)
    • You Pay: $4.99
    Lowepro - Geneva 10 Camera Pouch (Black)
    • You Pay: $9.86

    Screen Protectors

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    Protect your LCD screen from scratches and finger prints.

    GGI - Digital Camera/Camcorder Screen Protector Kit
    • You Pay: $4.95

    Card Readers

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    Download your pictures faster and save battery life.

    GGI - All-in-One Digital Flash Card Reader
    • You Pay: $12.95
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