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Hoya 77mm Digital Filter Kit

  • Price: $139.95
  • GBP 89.50
  • B&H # HODFK77
  • Mfr# HK-DG77

Product Highlights

  • UV Protects Front Element
  • Polarizer Makes Blue Sky Bluer
  • ND is for Fast Film in Bright Light
  • Includes Handy Filter Pouch

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The Digital Filter Kit from Hoya offers everything you need to get started with your outdoor shooting.

UV Filter
UV filters are wise initial investments. They help protect your valuable investment from dust, moisture and scratches, which can lead to costly repairs. This filter is multi-coated.

Circular Polarizer Filter
Light rays which are reflected become polarized. Polarizing filters are used to select which light rays enter your camera lens. They can remove unwanted reflections from non-metallic surfaces such as water or glass and also saturate colors providing better contrast. The effect can be seen through the viewfinder and changed by rotating the filter. The filter factor varies according to how the filter is rotated and its orientation to the sun.

Neutral Density Filter
Neutral Density filters have several uses and offer the possibility to achieve otherwise unachievable results. They enable the shooter to adjust exposure without affecting color balance. ND filters appear gray and reduce the amount of light reaching the film.

Determining which neutral density filter yields ideal results for any given lighting situation takes knowledge, experience and a collection of such filters. Speaking generally, the 2-stop value (ND 4x) effectively compensates average situations.

Hoya is one of the largest manufacturers of glass in the filter industry. In collaboration with its parent company, Tokina Optical, Hoya continues to strive to produce some of the best glass on the market. Currently, they hold 40% of the world's market for optical glass.

The kit comes with a handy filter pouch in which your filters will be safely guarded and that will fit within your gear bag.

Note! Circular polarizers are specifically designed for use with auto-focus SLR cameras (They will also work on manual systems and video cameras without problems)

UV Filter

Hoya filters provide additional benefits of correction for Ultraviolet(UV) light which can register on film and videotape as a bluish cast and can obscure distant details
If desired they can be left on the lens at all times for protection

Circular Polarizer

This filter eliminates ultraviolet rays to remove haze from outdoor shots as well as polarizing the light to remove reflections, and increase color saturation, without affecting the overall color balance

Neutral Density Filters Have Four Main Uses

To enable slow shutter speeds to be used, especially with high speed films, to record movement in subjects such as waterfalls, clouds, or cars
To decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background
To decrease the effective ISO of high speed film (above ISO 400) and allow it to be used outdoors in bright situations
To allow cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which could cause overexposure

Neutral Density Factors

2x = ND.3 (exposure adjustment = 1 stop, reduces ISO by 1/2)
4x = ND.6 (exposure adjustment = 2 stops, reduces ISO by 1/4)
8x = ND.9 (exposure adjustment = 3 stops, reduces ISO by 1/8)

Hoya Quality

As one of the premier filter manufacturers, Hoya filters continue to made from quality glass assuring the photographer clear, sharp and accurate images
Hoya filters consistently provide even color all the way through the filter; all surfaces are ground and polished to specific thickness and tolerances
Even non-multi-coated Hoya filters have one layer of anti-reflective coating applied to each surface of the glass; Hoya's single layer coating decreases light reflection off the surface from approx. 9% to an average of 4-5%
Type Digital Filter Kit
Size 77mm
Grade UV: Not Applicable
Circular Polarizer: Not Applicable
Neutral Density: 8 (3-stops)
Filter Factor UV: Not Applicable
Circular Polarizer: Between 2.3 and 2.8 (approx. +1.3 stops)
Neutral Density: Reduces ISO to 1/8
Multi-Coated ONLY The UV is multi-coated
Rotating ONLY the circular polarizer
Effect UV: Reduces excessive blue; cuts through haze and can improve image clarity; protects front element of lens
Circular Polarizer: Removes reflections and increases color saturation without affecting the overall color balance
Neutral Density: ND filters appear gray and reduce the amount of light reaching the film, they have no affect on color balance
Application Outdoor, nature and landscape photography
Color Temperature Not Applicable
Construction Glass
Front Filter Thread Size 77mm
Front Lens Cap Size 77mm

REVIEW SNAPSHOT®

by PowerReviews
Hoya 77mm Digital Filter Kit
 
4.5

(based on 22 reviews)

Ratings Distribution

  • 5 Stars

     

    (14)

  • 4 Stars

     

    (6)

  • 3 Stars

     

    (2)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (0)

100%

of respondents would recommend this to a friend.

Pros

  • Strong construction (16)
  • Clear optics (15)
  • Easy to use (15)
  • Firm mount (13)

Cons

    Best Uses

    • UV protection (15)
    • Lens protection (14)
    • Image manipulation (8)
    • Filter protection (7)
    • Color correction (3)
      • Reviewer Profile:
      • Photo enthusiast (11), Semi-pro photographer (4), Pro photographer (3)
      • Was this a gift?:
      • No (15)

    Most Liked Positive Review

     

    Amazing kit for landscapes

    I am fundamentally a wedding photographer but have started branching out into landscape and scenic photography, so I was looking for three filters; a polarizer to naturally enhance colors, a neutral density filter to...Read complete review

    I am fundamentally a wedding photographer but have started branching out into landscape and scenic photography, so I was looking for three filters; a polarizer to naturally enhance colors, a neutral density filter to help me get longer shutter speeds and a UV filter to protect my expensive lens from debris, moisture and other foreign objects. I was ecstatic when I found all three in one kit. The filters are very sturdy and well made. Sometimes you can pick up a product and know that it is cheaply made, but that is not the case here. The filters look and feel very professional and heavy duty. The glass is very clear and there is absolutely NO discernible loss of image qulaity when any one or all three filters are placed on the lens. The carrying case is also a nice touch and shows that the folks at Hoya know that serious photographers view these filters as an investment that they plan to keep for a very, very long time. I have no "cons" to list personally, though I notice alot of time people state that price is a con. Yes, the filters are more expensive than their generic counterparts but I also believe that you get what you pay for. Perception is value, and I am completely pleased with this filter set. This was my first set of Hoya filters, but it definitely won't be my last.

    VS

    Most Liked Negative Review

     

    Could be better

    Overall a good product but not as good as I expected for a Hoya product. The frames are very thick and I have vignetting issues with the CPL on my 17-35mm Nikkor. A ...Read complete review

    Overall a good product but not as good as I expected for a Hoya product. The frames are very thick and I have vignetting issues with the CPL on my 17-35mm Nikkor. A good beginner set.

    REVIEWS

    Reviewed by 22 customers

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    Displaying reviews 1-20

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    4.0

    Great filter kit

    By Kevin the runner

    from Columbus OH

    About Me Parent, Tech Savvy

    Verified Buyer

    Pros

    • Good Quality

    Cons

      Best Uses

      • Protection
      • Shooting Outdoors

      Comments about Hoya 77mm Digital Filter Kit:

      I've never been much of a UV filter guy, but I got this kit with my Canon 17-55 2.8 to use the UV as protection. Also, the polarizer and ND filters will come in handy with this lens, and my Canon 10-22. All the filters seem to be of good quality, but the included pouch could be a bit better. There is no protection for the filters but the black netting, which seems rough and like it could scratch the filters if left in the bag for a long time.

      I've been pleasantly surprised at the results while using the UV filter. The image quality isn't affected at all as far as I've noticed, and it let's me relax a little and leave the lens cap off inbetween shots without worrying about inadvertently damaging my new lens. Even if the photos aren't improved by the UV filter, my peace of mind is, which is worth the price of admission.

      • Was this a gift?:
      • No

      Comment on this review

       
      4.0

      Don't judge a book by its cover

      By Andrey

      from Russia

      About Me Aspiring Film Maker, Technically Challenged

      Verified Buyer

      Pros

      • Good Interface With Camcorder
      • Improves Performance
      • Lightweight
      • Quality Construction

      Cons

      • Not protected by dust bag

      Best Uses

      • Home Movies
      • Shooting Outdoors
      • Travel

      Comments about Hoya 77mm Digital Filter Kit:

      Good for dslr video and photos.

      • Was this a gift?:
      • No

      Comment on this review

       
      5.0

      Great Value, Great Product

      By Kelly

      from Williams Lake, BC

      About Me Casual Photographer

      Verified Buyer

      Pros

      • Clear Optics
      • Easy To Use
      • Firm Mount
      • Strong Construction

      Cons

        Best Uses

          Comments about Hoya 77mm Digital Filter Kit:

          Hoya is a great product & this kit is a great value... love the case to protect them when not in use!

          • Was this a gift?:
          • No

          Comment on this review

          (1 of 1 customers found this review helpful)

           
          3.0

          Standard Filter Kit

          By Muehlenbungert

          from New York, NY

          About Me Semi-pro Photographer

          Verified Buyer

          Pros

          • Easy To Use
          • Firm Mount

          Cons

          • Weak Construction

          Best Uses

          • Image Manipulation

          Comments about Hoya 77mm Digital Filter Kit:

          When I purchased a Canon 24-70mm lens, I wanted a Polarizer as well. The stand-alone filter would have been almost as expensive, as this kit - so I went for the kit instead. I have used the POL and the ND, but so far I have not used the UV filter, at all.

          Comment on this review

          (2 of 3 customers found this review helpful)

           
          5.0

          Great Filter Set

          By ImagineEverything

          from Alberta, Canada

          About Me Casual Photographer

          Verified Buyer

          Pros

            Cons

              Best Uses

                Comments about Hoya 77mm Digital Filter Kit:

                Haze Filter - very clear with no noticable negative impact over photo sharpness and a must for protecting your expensive lenses

                Circular Polarizer - definitely noticed a positive impact on landscape photography: amazing color depth using this filter

                Neutral Density Filter - fantastic for shooting on extremely bright days where you want to capture motion blur (e.g. waterfall) -- some photos would be impossible without this

                NOTE: This is an 8 stop neutral density filter which is great for waterfalls but if you are planning on shooting architecture and you want to remove people using slow shutter speeds you would need a 32 or 64 stop filter.

                • Was this a gift?:
                • No

                Comment on this review

                 
                3.0

                Could be better

                By persons0

                from Toronto, Canada

                About Me Photo Enthusiast

                Verified Buyer

                Pros

                • Fairly inexpensive
                • Good build quality

                Cons

                • NOT Made In Japan
                • Very thick frames

                Best Uses

                • Lens Protection
                • UV Protection

                Comments about Hoya 77mm Digital Filter Kit:

                Overall a good product but not as good as I expected for a Hoya product. The frames are very thick and I have vignetting issues with the CPL on my 17-35mm Nikkor. A good beginner set.

                • Was this a gift?:
                • No

                Comment on this review

                 
                5.0

                great product for a great price

                By melih

                from Ist, Turkey

                About Me Photo Enthusiast

                Verified Buyer

                Pros

                • Clear Optics
                • Easy To Use
                • Firm Mount

                Cons

                  Best Uses

                  • Lens Protection
                  • UV Protection

                  Comments about Hoya 77mm Digital Filter Kit:

                  A good conbination of necessary filters.

                  • Was this a gift?:
                  • No

                  Comment on this review

                   
                  5.0

                  Standard Filters

                  By benjaminwatkins

                  from San Francisco, CA

                  About Me Pro Photographer

                  Verified Buyer

                  Pros

                  • Clear Optics
                  • Easy To Use
                  • Firm Mount
                  • Strong Construction

                  Cons

                    Best Uses

                    • Filter Protection
                    • Lens Protection
                    • UV Protection

                    Comments about Hoya 77mm Digital Filter Kit:

                    Not much to say. These are good filters. If you need them, get 'em. Great value for price.

                    • Was this a gift?:
                    • No

                    Comment on this review

                     
                    5.0

                    Very Usefull!

                    By Gerry

                    from Madikwe Game Reserve, South Africa

                    About Me Semi-pro Photographer

                    Verified Buyer

                    Pros

                    • Clear Optics
                    • Easy to carry around
                    • Strong Construction

                    Cons

                    • None

                    Best Uses

                    • Image Manipulation
                    • Landscapescenery
                    • UV Protection

                    Comments about Hoya 77mm Digital Filter Kit:

                    For a basic, do-it-all filter set this is a winner. Easy to carry around, great results and more than most would need.

                    • Was this a gift?:
                    • No

                    Comment on this review

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Value for money starter kit!

                    By Helbel

                    from NSW, Australia

                    About Me Photo Enthusiast

                    Verified Buyer

                    Pros

                    • Clear Optics
                    • Easy To Use
                    • Firm Mount
                    • Strong Construction

                    Cons

                      Best Uses

                      • Filter Protection
                      • Image Manipulation
                      • Lens Protection
                      • UV Protection

                      Comments about Hoya 77mm Digital Filter Kit:

                      Honestly this one is a no-brainer. 3 quality lens filters at an absolutely bargain price.
                      I use all of these on my Nikon 18-200mm DX lens. The UV filter and Cir-pl filter are pretty self explanatory. The one most people ask about is the Neutral Density filter. It's great for taking pictures of water and waterfalls and getting that nice clean shimmery look. That's why I got this kit over the other kit with the warming filter. I'd rarely ever use a warming filter.
                      The one downside is probably the case. It's insufficiently padded and if you're going to use it out and about on the move, be very careful. I can easily see the filters flying out of the case as you rip open the velcro flap.

                      • Was this a gift?:
                      • No

                      Comment on this review

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Good collection of filters

                      By Lars

                      from Oslo, Norway

                      About Me Photo Enthusiast

                      Verified Buyer

                      Pros

                      • Firm Mount
                      • Strong Construction

                      Cons

                        Best Uses

                        • Lens Protection
                        • UV Protection

                        Comments about Hoya 77mm Digital Filter Kit:

                        Nice case that holds a multicoated UV filter, uncoated polarizer and ND filter. Build quality is good. Good value for money.

                        • Was this a gift?:
                        • No

                        Comment on this review

                        (1 of 1 customers found this review helpful)

                         
                        5.0

                        Amazing kit for landscapes

                        By ImageGuy

                        from Clarksburg, WV

                        About Me Pro Photographer

                        Verified Buyer

                        Pros

                        • Clear Optics
                        • Easy To Use
                        • Firm Mount
                        • Strong Construction

                        Cons

                          Best Uses

                          • Filter Protection
                          • Image Manipulation
                          • Lens Protection
                          • UV Protection

                          Comments about Hoya 77mm Digital Filter Kit:

                          I am fundamentally a wedding photographer but have started branching out into landscape and scenic photography, so I was looking for three filters; a polarizer to naturally enhance colors, a neutral density filter to help me get longer shutter speeds and a UV filter to protect my expensive lens from debris, moisture and other foreign objects. I was ecstatic when I found all three in one kit. The filters are very sturdy and well made. Sometimes you can pick up a product and know that it is cheaply made, but that is not the case here. The filters look and feel very professional and heavy duty. The glass is very clear and there is absolutely NO discernible loss of image qulaity when any one or all three filters are placed on the lens. The carrying case is also a nice touch and shows that the folks at Hoya know that serious photographers view these filters as an investment that they plan to keep for a very, very long time. I have no "cons" to list personally, though I notice alot of time people state that price is a con. Yes, the filters are more expensive than their generic counterparts but I also believe that you get what you pay for. Perception is value, and I am completely pleased with this filter set. This was my first set of Hoya filters, but it definitely won't be my last.

                          • Was this a gift?:
                          • No

                          Comment on this review

                           
                          5.0

                          Perfect product

                          By Igor

                          from Macedonia

                          About Me Photo Enthusiast

                          Verified Buyer

                          Pros

                          • Clear Optics
                          • Strong Construction

                          Cons

                            Best Uses

                            • Color Correction
                            • Lens Protection
                            • UV Protection

                            Comments about Hoya 77mm Digital Filter Kit:

                            It's perfect set of filters

                            • Was this a gift?:
                            • No

                            Comment on this review

                            (1 of 1 customers found this review helpful)

                             
                            5.0

                            Good quality filters

                            By Baruch M

                            from Israel, Tel-Aviv

                            About Me Photo Enthusiast

                            Verified Buyer

                            Pros

                            • Clear Optics
                            • Easy To Use
                            • Strong Construction

                            Cons

                            • Vignetting under 12mm

                            Best Uses

                            • Image Manipulation
                            • Lens Protection
                            • UV Protection

                            Comments about Hoya 77mm Digital Filter Kit:

                            Nice kit with all basic filter you need with a new lens. I use it with tokina 11-16 super wide lens and so far I'm happy with it.
                            There is a little bit vignetting with the polarizer and ND filters but it's disappear at 12-13mm focal length. the UV is very clean and no vignetting presents.
                            it's also comes with a nice pouch for 4 filters.

                            • Was this a gift?:
                            • No

                            Comment on this review

                             
                            4.0

                            Starter kit

                            By geekyphoto

                            from UK

                            About Me Photo Enthusiast

                            Verified Buyer

                            Pros

                            • Clear Optics
                            • Easy To Use
                            • Strong Construction

                            Cons

                              Best Uses

                              • Filter Protection
                              • UV Protection

                              Comments about Hoya 77mm Digital Filter Kit:

                              I've always liked Hoya UV filters for clarity and performance (reduced glare and reflections, easy to clean). First puchase of polariser and ND filter and welcome addition to the kit.

                              • Was this a gift?:
                              • No

                              Comment on this review

                               
                              4.0

                              Talk about the perfect kit.

                              By Jema

                              from Gold Coast, Australia

                              About Me Photo Enthusiast

                              Verified Buyer

                              Pros

                              • Easy To Use
                              • Strong Construction

                              Cons

                                Best Uses

                                • Filter Protection
                                • Lens Protection
                                • UV Protection

                                Comments about Hoya 77mm Digital Filter Kit:

                                I was unsure of what filters to get, and this was my first filter purchase. I didn't want to go all out and get the top of the range ones to start out with so I opted for this kit. It is perfect and ideal for a starting range. I would recommend this kit hands down.I live in Australia so the price for us is amazing [...]

                                • Was this a gift?:
                                • No

                                Comment on this review

                                 
                                5.0

                                good units

                                By usa123[@]

                                from pompano beach florida

                                About Me Pro Photographer

                                Verified Buyer

                                Pros

                                • Clear Optics
                                • Easy To Use
                                • Firm Mount
                                • Strong Construction

                                Cons

                                  Best Uses

                                    Comments about Hoya 77mm Digital Filter Kit:

                                    its great units

                                    Comment on this review

                                     
                                    4.0

                                    Nice starter collection

                                    By Poly Woly

                                    from Gaithersburg, MD

                                    About Me Photo Enthusiast

                                    Verified Buyer

                                    Pros

                                    • Clear Optics
                                    • Easy To Use
                                    • Firm Mount
                                    • Strong Construction

                                    Cons

                                      Best Uses

                                      • Color Correction
                                      • Lens Protection

                                      Comments about Hoya 77mm Digital Filter Kit:

                                      Nice starter collection. Has everything to get more "advanced" for the aspiring photographer. Hoyas are good quality for the price (actually, just good quality period). Has the most useful filters to have and comes with a nice carrying bag that will fit into a slingbag/backpack. Recommended!

                                      Comment on this review

                                       
                                      4.0

                                      A Good Starter Kit

                                      By Luke

                                      from Boston, MA

                                      About Me Semi-pro Photographer

                                      Verified Buyer

                                      Pros

                                      • Clear Optics
                                      • Easy To Use
                                      • Firm Mount
                                      • Strong Construction

                                      Cons

                                        Best Uses

                                        • Image Manipulation
                                        • Lens Protection
                                        • UV Protection

                                        Comments about Hoya 77mm Digital Filter Kit:

                                        I bought this because I needed a UV filter for a new lens and I have also wanted a polarizer for shooting landscapes and an ND filter for shooting waterfalls so i can use slower shutter speeds. This kit was a great price for all 3 and the quality is good. There are other filters out there that are better glass but for my purposes these fit the bill just fine.

                                        Comment on this review

                                         
                                        5.0

                                        The kit that worths the money

                                        By KYG

                                        from New Jersey

                                        About Me Semi-pro Photographer

                                        Verified Buyer

                                        Pros

                                        • Clear Optics
                                        • Easy To Use
                                        • Firm Mount
                                        • Strong Construction

                                        Cons

                                          Best Uses

                                          • Image Manipulation
                                          • Lens Protection
                                          • UV Protection

                                          Comments about Hoya 77mm Digital Filter Kit:

                                          Excellent kit from a reputated manufacturer.
                                          Worths its money. I would recommend it to those who wants to move to a semi-pro level in photography.

                                          Comment on this review

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                                          What's in the Box

                                          Hoya 77mm Digital Filter Kit
                                          • 77mm UV Filter
                                          • 77mm Circular Polarizer
                                          • 77mm Neutral Density 8 Filter
                                          • Filter Pouch
                                          • One-Year Warranty
                                           
                                           
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