For anyone who likes to shoot nature and general scenics, this is the film for you. If you like your colors striking, this is the way to go. If you like ultra-fine grain, Velvia 100 is the film of choice. Velvia 100 will not only give you a high-contrast look but your hues will be reliably and accurately reproduced.
At both ends of the spectrum, you'll find the colors intense and possessing of an intensity not found in film at slower speeds. You can even use it for portraits and general commercial shooting but most folks find its strength lies outdoors. The improved color couplers help to maintain color fidelity in both natural and mixed lighting.