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Sony KDL40EX523 40" LED TV

  • B&H # SOKDL40EX523
  • Mfr# KDL40EX523

Product Highlights

  • Full HD 1080p Resolution
  • Internet Streaming & Connectivity
  • Faster Start-Up
  • BRAVIA Sync Compatible
  • Edge LED Backlighting
  • Presence Sensor
  • USB Photos, Videos & Music
  • X-Reality Engine
  • Navigation Made Easy
  • LightSensor Technology

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Energy Guide The KDL40EX523 40" LED TV from Sony is an ideal choice. This slim, stylish screen has an integrated NTSC/ATSC/QAM tuner, which receives digital terrestrial, analog cable, and unencrypted digital cable signals alike. With integrated BRAVIA Internet Video, there's always something on. Using your home broadband Internet connection, you can access and instantly stream premium entertainment including movies, TV shows, videos and music.

Regardless of what you're watching or playing, Motionflow 120Hz technology enhances sharpness and delivers smooth motion for fast-action pictures. With Ambient Sensor technology, the KDL40EX523 automatically detects the TV's color and brightness based on the room's lighting conditions, then adjusts the image accordingly so you get a natural looking picture. Sony's X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and amazing contrast detail.

The Sony KDL40EX523 40" LED TV is a great choice when you want big entertainment.

Full HD 1080p Resolution
Experience amazing Full HD 1080p picture quality, the highest at-home resolution. Take full advantage of HD sources like a Blu-ray Disc player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080)
Internet Streaming & Connectivity
Internet Streaming: Internet favorites now streaming on your television. In addition to Qriocity, watch hit movies with Netflix, popular TV shows on Hulu Plus or user-generated video on YouTube. You can even listen to personalized music on Pandora. Enjoy the widest selection of internet content at your fingertips.

Skype Ready: Easily connect to family and friends live on your HDTV wherever they are with Skype. Enjoy free high definition Skype-to-Skype video calls from the comfort of your living room. Simply attach the Sony compact microphone/camera (required, sold separately) and see your friends on the big screen - it's unlike any experience you could get on a PC.

Integrated Wi-Fi: Conveniently stream entertainment straight from the Internet and from your home network using the built-in Wi-Fi.

DLNA Streaming: Access and share photos, videos and music on your TV by streaming them from compatible DLNA device like your PC or Playstation3 system

Faster Start-Up
Quick Start and Viewing feature enables this Sony television to go from 'off' to 'on' 2-3 times faster than previous Sony televisions
BRAVIA Sync Compatible
Conveniently operate and control other BRAVIA Sync compatible devices - including BRAVIA HDTVs, Blu-ray Disc players, surround sound systems, Handycam camcorders and Cyber-shot digital still cameras, all with one remote control
Edge LED Backlighting
Experience the next level of picture quality and contrast with Sony's Edge LED Backlight technology. This technology sharpens image contrast giving an amazingly crisp picture you can see. The ultra-thin backlight system allows for a slimmer, sleeker design
Presence Sensor
Save energy when you're not around. The television's built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement it automatically turns off the picture leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw
USB Photos, Videos & Music
Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input
X-Reality Engine
Enjoy a vivid, lifelike picture experience. Sony's X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and amazing contrast detail
Navigation Made Easy
Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program
LightSensor Technology
Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room
Convenience Features
Auto Shut-off: Yes
BRAVIA Sync: Yes
Channel Block (with password): Analog & Digital
Channel Jump: Yes
Channel Surf: Yes
Control for HDMI (HDMI CEC): Yes
Edit Channel Labels: Yes
Info Banner: Yes
Input Skip : Automatic
Label Inputs: Yes
Multiple Language Display: English, French, Spanish
On-Screen Clock: Yes
On-Screen Display for External Input: Yes
On-Screen Operating Instructions: Yes
On/Off Timer: Yes
PAP (Fixed or Variable): PAP (Variable)
PIP (Picture in Picture): Yes
Parental Control: Yes
Picture Adjustments Lock: Yes
Picture Frame Mode: Yes
Scene Select: Photo, Music, Cinema, Game, Graphics, Sports, Animation
Show/Hide Channels: Yes
Skin Naturalizer: Yes
Sleep Timer: Yes
USB Application(s): Yes
Video Features
24p True Cinema Technology: Yes
3D Comb Filter: Yes
4:3 Default: Yes
Advanced Contrast Enhancer (ACE): Yes
Auto Wide: Yes
CineMotion Reverse 3:2 Pulldown Technology: Yes
Deep Color: Yes
Intelligent Image Enhancer: Yes
Intelligent MPEG Noise Reduction: Yes
Live Color Technology: Yes
PhotoTV HD: Yes
Picture Mode: Vivid, Standard, Photo-Vivid, Photo-Standard, Photo-Original, Photo-Custom, Cinema, Game-Standard, Game-Original, Graphics, Sports, Animation
Video Processing: X-Reality Engine
Wide Mode: Full, Normal, Wide Zoom, Zoom, Caption, Normal/Full1/Full2 for PC
Network Features
BRAVIA Internet Video: Yes
BRAVIA Internet Widgets: Yes
DLNA: Yes
HTML Browser: Yes
Photo MAP: Yes
Wireless LAN: Integrated
Energy Saving & Efficiency
Backlight Off Mode: Yes
Dynamic Backlight Control: Yes
Energy Star compliant: Yes (Exceeds v5.0)
Packaging Materials: Recycled Carton (more than 40%)
Audio Features
5.1 Channel Audio Out: Yes
5.1ch Through Out (Handycam): Yes
Alternate Audio (Digital): Yes
Audio Out: Variable/Fixed
Auto Mute (on no signal): Yes
Auto SAP: Yes
Clear Voice: Yes
Dolby: Dolby Digital
Invisible Speaker (w/Sound Elevation): Yes
S-Master: Yes
Sony Original Surround: Yes
Sound Enhancer: Yes
Sound Mode: Dynamic, Standard, Clear Voice, Custom
SteadySound Automatic Volume Control: Yes
Stereo System: MTS
Surround Effect: Cinema, Music, Live Sports, Game
Display
Screen Size (Diagonal) 40"
Aspect Ratio 16 : 9
Pixel Resolution 1920 x 1080
Refresh Rate 60 Hz
Viewing Angle(H x V) 176° H x 176° V
Video
Video System ATSC, NTSC, QAM 1
Please Note:

NTSC: American TV Standard ATSC (8VSB Terrestrial): ATSC Compliant 8VSB QAM on Cable: ANSI/SCTE 07 2000 (Does not include CableCARD functionality)

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HDTV Compatibility 1080/24 p (HDMI only)
1080/60 p (HDMI/Component)
1080/60 i (HDMI/Component)
720/60 p (HDMI/Component)
480/60 p
480/60 i
TV Scan Lines Up to 1080
TV Tuner Yes 2
Please Note:

VHF: 2-13, UHF: 14-69, CATV: 1-135

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Speaker
Sound Stereo
Subwoofer No
Power 20 W 3
Please Note:

10W + 10W = 20W

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Inputs/Outputs 2x RCA Stereo (L/R) Audio In (Rear)
1x RCA Stereo (L/R) Audio Out (Side)
1x RCA Component Video In (Rear)
1x RCA Composite Video In (Rear)
1x SPDIF Audio Out (Rear)
1x Ethernet LAN In (Rear)
1x HDMI Audio/Video In (Side)
3x HDMI Audio/Video In (Rear)
1x VGA Video In (Side)
1x 1/8" (3.5mm) Mini Audio In (Rear)
1x 1/8" (3.5mm) Mini Headphone In (Side)
1x Coaxial Antenna Audio In (Rear)
2x USB 2.0 Audio/Video In (Side) 4
Please Note:

HDMI PC input x 1
AC power input (rear) x 1

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Convenience
Picture in Picture (PIP) Yes
Digital Media Slot None
Wi-Fi Built-in
Menu Language English, Spanish, French
Remote Control Yes
Tilt/Swivel Tilt: Yes
Swivel: Yes, +20 / -20 5
Please Note:

Tilt range: 0-6° flexible

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Wall Mountable VESA 300 x 300 mm
General
Power Requirements 120 VAC, 60 Hz
Power Consumption Operational: 102W
Standby: 0.2W 6
Please Note:

Download Acquisition Mode: 0.02kWh / Day

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Dimensions (WxHxD) 37.3 x 23.1 x 1.7" / 94.74 x 58.67 x 4.32 cm Without stand
37.3 x 24.4 x 9.9" / 94.74 x 61.98 x 25.15 cm With stand
Weight 24.7 lb / 11.20  kg Without stand
31.8 lb / 14.42  kg With stand

REVIEW SNAPSHOT®

by PowerReviews
SonyKDL40EX523 40" LED TV
 
4.1

(based on 7 reviews)

Ratings Distribution

  • 5 Stars

     

    (5)

  • 4 Stars

     

    (0)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (1)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to set up (5)
  • Good connections (5)
  • Great picture quality (5)
  • Energy efficient (4)
  • Led-backlit (4)

Cons

    Best Uses

    • Home (4)
      • Reviewer Profile:
      • Enthusiast (4)
      • Was this a gift?:
      • No (7)

    Reviewed by 7 customers

    Sort by

    Displaying reviews 1-7

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    5.0

    Wonderful in all respects

    By hairyharry

    from Lancaster, NH

    About Me Enthusiast

    Verified Buyer

    Pros

    • All the connections options I could ever need
    • Easy To Set Up
    • Great Picture Quality
    • Reduced Glare

    Cons

      Best Uses

      • Home

      Comments about Sony KDL40EX523 40" LED TV:

      B&H didn't just send the boxed TV; They opened it and added additional bubble wrap as an extra precaution against damage. It arrived safely and ahead of schedule. I assembled it with ease, plugged it in and started watching. The picture is superb. We are totally satisfied with both the product and the the service. Bravo and our unqualified thanks.

      • Was this a gift?:
      • No

      Share this review

       
      3.0

      Fine picture for the price

      By Dan

      from Greenwich, CT

      About Me Casual User

      Verified Buyer

      Pros

        Cons

          Best Uses

          • Bedroom

          Comments about Sony KDL40EX523 40" LED TV:

          Fine picture for the price. Good for a bedroom.

          • Was this a gift?:
          • No

          Share this review

           
          5.0

          Awesome!

          By TV enthusiast

          from Wauseon, OH

          About Me Enthusiast

          Verified Buyer

          Pros

          • Contrast of the picture
          • Depth of the picture
          • Easy To Set Up
          • Great Picture Quality
          • Great Sound Quality
          • LED-backlit
          • Picture comes alive

          Cons

            Best Uses

              Comments about Sony KDL40EX523 40" LED TV:

              I have Time Warner cable. Was disapointed when I first got the TV for the picture was fuzzy, definitely far from 1080i. I was close to returning the TV, but then I found out that I needed a box from the cable company to convert the cable to High definition. The box was installed, and the picture is incredible. The depth, contrast and clarity of the picture is so real. It's as if I can reach inside the TV. Sony did it again!! Pleased that I went with the 40" instead of the 32". It is unfortunate that the cable company requires a box in order to receive a clear picture....and naturally the cable box is an additional expence per month. So I pay for the cable, then I pay for a box to make my TV work!! Which is no fault of Sony. In summary, the TV is awesome!! Long live Sony!!

              • Was this a gift?:
              • No

              Share this review

              (1 of 4 customers found this review helpful)

               
              1.0

              Do Not Buy this TV

              By Ivan

              from Florida

              About Me Power User

              Verified Reviewer

              Pros

              • All the connections options I could ever need
              • Energy Efficient

              Cons

              • Difficult To Set Up
              • Internet Menus difficult
              • Poor Sound Quality

              Best Uses

              • Home

              Comments about Sony KDL40EX523 40" LED TV:

              This TV failed within 3 weeks of setup. The menus are hard to navigate and picture requires professional help to achieve optimum results. Once adjusted properly the picture quality is excellent. The internet menus are slow and difficult to navigate. SONY product support is terrible. If you buy a SONY better buy two so that you can use the spare while they fix or replace your new set with a used one, the process takes weeks.

              • Was this a gift?:
              • No

              Share this review

               
              5.0

              Fantastic TV

              By Viking

              from Cape Cod area

              About Me Casual User

              Verified Buyer

              Pros

              • All the connections options I could ever need
              • Best looking TV out there
              • Easy To Set Up
              • Energy Efficient
              • Good Remote Control
              • Great Picture Quality
              • LED-backlit
              • Reduced Glare

              Cons

                Best Uses

                • Home Theater

                Comments about Sony KDL40EX523 40" LED TV:

                Easy to set up, but I haven't completed the internet connection w/ the wireless router yet. Can't believe how thin it is. If you are putting it on a wall this is the one to get.

                • Was this a gift?:
                • No

                Share this review

                (2 of 2 customers found this review helpful)

                 
                5.0

                amazing

                By Len the loafer

                from brooklyn ny

                About Me Enthusiast

                Verified Buyer

                Pros

                • All the connections options I could ever need
                • Easy To Set Up
                • Energy Efficient
                • Good Remote Control
                • Great Picture Quality
                • Great Sound Quality
                • LED-backlit
                • Reduced Glare

                Cons

                  Best Uses

                  • Attached to Computer
                  • Home
                  • Movies

                  Comments about Sony KDL40EX523 40" LED TV:

                  I watch TV every night and also at other times.I like recurring programs like Desperate Housewives and Law and Order. This Sony is the latest in many Sony products I have bought over the years.

                  It is more than just a TV set.As soon as you connect your cable, you are in business.
                  And if you have Netflix, a separate button on the remote,in red, you can go to the movies whenever you choose.
                  As far as all the other stuff, like picture,sound, etc.,that is all subjective and subject to reception variations. I am very happy with all of those, but,since I remember all the small screen,black and whites I have watched in my life, I am not fussy or spoiled with a giant sized,40 inch,LED,stereo sound and blazing color set.
                  It was not heavy and the stand was easy to do, if you read and follow the directions.I placed it on a cabinet with my cable box(DVR) and I can record anything with ease.

                  A good cable company is a must with such a sophisticated technology as this set is. and you can attach components if you want to wake up and aggravate your whole neighborhood. Not a good idea in brooklyn. Headphones is a good choice,though.
                  I bought this for myself and the only advice I got was from a family member to buy an LED>

                  I was amazed when I downloaded Netflix, with help from a very patient Sony support service rep. on the telephone, onto the Sony TV and watched how the computer combined with the Sony.To me,that was the 21st century.

                  and,for me, Sony and B&H is where it's at!

                  • Was this a gift?:
                  • No

                  Share this review

                  (3 of 3 customers found this review helpful)

                   
                  5.0

                  so far so good

                  By sinloi

                  from cody wy.

                  About Me Enthusiast

                  Verified Buyer

                  Pros

                  • All the connections options I could ever need
                  • Best looking TV out there
                  • Easy To Set Up
                  • Energy Efficient
                  • Great Picture Quality
                  • Great Sound Quality
                  • LED-backlit
                  • Reduced Glare

                  Cons

                  • Remote too small

                  Best Uses

                  • Attached to Computer
                  • Home
                  • Home Theater
                  • Movies
                  • Video Games
                  • Wall Mounting

                  Comments about Sony KDL40EX523 40" LED TV:

                  works great looks great i"m thinking of buying a 2nd one for the bed room
                  the only bad thing is the remote is too small for my big hands

                  • Was this a gift?:
                  • No

                  Share this review

                  Displaying reviews 1-7

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                  View all Accessories

                  What's in the Box

                  Sony KDL40EX523 40" LED TV
                  • Remote Control (RM-YD063)
                  • 2 x AAA Batteries
                  • AC Power Cord (attached)
                  • Table-Top Stand (separate, assembly required)
                  • 3 x Fixing Screws for Table-Top Stand (M5 x 16)
                  • Hexagon Wrench
                  • Operating Instructions
                  • 1 Year Labor / 1 Year Parts Warranty
                   
                   
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