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Allworth ASMP Professional Business Practices in Photography, 7th Edition

B&H # ALASMPPBPP Mfr # 9781581154979
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Product Highlights
  • American Society of Media Photographers

An important aspect of any working photographer's life is their association with the American Society of Media Photographers. ASMP Professional Business Practices in Photography, 7th Edition from Allworth Press helps guide photographers in their business practices, much like the ASMP itself. Filled with numerous articles from a number of successful professional photographers, including the past president of the ASMP, Susan Carr, this book is a treasure trove of insight and practicality. Known to some as the photographer's "business bible", this book provides answers to legal and business questions, estimating prices, working with clients, and features many ready-to-copy forms and checklists, along with a cross-media bibliography.

Table of Contents
Acknowledgements

Introduction

PART I THE BASICS

Section 1: Understanding Licensing

Chapter 1: Industry Overview: Understanding Licensing-the Key to Being a Professional Photographer, by Susan Carr
Chapter 2: How to Price Professional Photography, by Susan Carr
Chapter 3: How to Write a License, by Jeff Sedlik
Chapter 4: Selling Your Pricing Structure, by Susan Carr

Section 2: Copyright - Protecting your Assets

Chapter 5: Understanding Copyright, by Richard Weisgrau and Victor Perlman
Chapter 6: Registering Your Work, by Stan Rowin
Chapter 7: Metadata Basics, by Judy Herrmann
Chapter 8: Using Metadata is Key to Photographic Professionalism, by Ethan Salwen
Chapter 9: Enforcing Copyright: Dissecting the Infringement Case by Nancy Wolff
Chapter 10: Smoking Guns - How to Handle Clients Who Exceed Prior Licenses by Henry W. Jones, III
Chapter 11: Frequently Asked Questions, by Stan Rowin

Section 3: Assignment Photography

Chapter 12: The Assignment Photographer, by Susan Carr
Chapter 13: Interviews with Assignment Photographers, by Leslie Burns-Dell'Acqua
Chapter 14: Making Strides with Your Fine Art Career, by Amy Blankstein
Chapter 15: Moving into Motion, by Ethan Salwen
Chapter 16: Book Publishing, by Shannon Wilkinson

Section 4: Stock Photography

Chapter 17: A Brief Explanation of the Business of Stock Photography, by Betsy Reid
Chapter 18: Stock Licensing Models, by David Sanger and Betsy Reid
Chapter 19: Editorial + Commercial Stock: Worlds Apart, by Rivaldo Does
Chapter 20: Stock Contracts: Look Before Your Leap, by Robert Rathe
Chapter 21: Going Portal: Clearing Defining Stock Photography Portals, by Ethan Salwen
Chapter 22: Interviews with Stock Photographers, by Leslie Burns-Dell'Aqcua

Section 5: Paperwork

Chapter 23: Why These Forms are Critical to Your Business, by Richard Weisgrau and Victor Perlman
Chapter 24: Sample Forms-Estimate, Confi rmation, Change Order, Delivery Memo, Invoice, Indemnification
Chapter 25: Terms and Conditions for Your Business Paperwork, by Richard Weisgrau and Victor Perlman
Chapter 26: Smooth Sailing: Avoiding Business Conflicts, by Jay Asquini

Section 6: Releases

Chapter 27: Why You Need Releases
Chapter 28: What's In a Release
Chapter 29: Property Releases
Chapter 30: Special Considerations for the 21st Century
Chapter 31: Trademarks
Chapter 32: Ideas For Getting Signatures
Chapter 33: Frequently Asked Questions About Releases
Chapter 34: Sample Releases
Chapter 35: Your Professional Team: Attorney, Accountant, Estate Planner and Insurance Agent, by Alan Rabinowitz
Chapter 36: Preserving Your Visual Legacy: Estate Planning for Photographers, by Aaron D. Schlindler
Chapter 37: ASMP Prosurance, by Scott Taylor
Chapter 38: Is Your Assistant an Independent Contractor or an Employee? by Mark Tucker
Chapter 39: Guidelines for Assistants, by Pamela Kruzic

Section 8: Digital Business Essentials

Chapter 40: Digital Asset Management, by Peter Krogh
Chapter 41: Universal Photographic Digital Imaging Guidelines
Chapter 42: Digital Technicians, by Ethan Salwen

PART II CRITICAL SKILLS

Section 9 Marketing

Chapter 43: 7 Steps to an Effective (and Doable) Marketing Plan, by Leslie Burns-Dell'Acqua
Chapter 44: Websites, by Leslie Burns-Dell'Acqua
Chapter 45: Website Success Case Study, by Blake Discher
Chapter 46: Website Usability Considerations, by Blake Discher
Chapter 47: Art Directors Voice Their Do's and Don'ts, by Elyse Weissberg
Chapter 48: Reps and Marketing Assistants and Consultants, Oh My! by Leslie Burns-Dell'Acqua
Chapter 49: Reinventing Yourself, by Elyse Weissberg

Section 10: Negotiating

Chapter 50: Negotiating Principles, by Michal Heron and David MacTavish
Chapter 51: Negotiating the Assignment Deal, by Richard Weisgrau
Chapter 52: Negotiating Quick Tips and Telephone Cheat Sheet, by Blake Discher

Section 11: Customer Service

Chapter 53: Working WITH Clients, by Leslie Burns-Dell'Acqua
Chapter 54: Turning Projects into Relationships: Give Them an Experience, by Leslie Burns-Dell'Acqua

Section 12: Managing Change

Chapter 55: Value Your Work: An Educated Photographer Is Your Best Competition, by Emily Vickers
Chapter 56: The Sky is Falling, Grab Your Camera, by Judy Herrmann

Glossary of Terms

Resources

About ASMP

Index

Subject Photography books and tutorials
Author ASMP
Edition 7th
Hard/Soft Cover Paperback
Pages 480
ISBN Number ISBN-10: 1-58115-497-6
ISBN-13: 978-1-58115-497-9
Publisher Allworth Press
Date Published September 2008
Dimensions 6 x 9" / 15.2 x 22.9cm

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