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Allworth Book: Selling Your Photography, by Richard Weisgrau

B&H # ALSYP MFR # 9781581156607
Allworth Book: Selling Your Photography, by Richard Weisgrau


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The book, Selling Your Photography, from the Allworth Press teaches you how to get the most mileage out of your photographs. Called a "road map" to selling your work and getting it published, this book by Richard Weisgrau will teach you what you need to know about breaking into your chosen market, finding new clients, and the nature of relationships between editors, art directors, communications directors, and the photographer. Covering a multitude of topics, "Selling Your Photography" should be mandatory reading for anyone considering a career as a photographer.

Table of Contents
Chapter 1: Marketing Opportunities
Chapter 2: Market Overview
Chapter 3: Deciding on a Business Model
Chapter 4: Finding Advertising Clients
Chapter 5: Finding Corporate Clients
Chapter 6: Finding Editorial Clients
Chapter 7: Finding Merchandise Segment Clients
Chapter 8: Marketing Your Photography
Chapter 9: Multiplying Your Results
Chapter 10: Developing Good Business Habits
Chapter 11: Licensing and Pricing
Chapter 12: Jumping the Hurdles
Chapter 13: Resources
Subject Photography Books and Tutorials
Author Richard Weisgrau
Edition 1st Edition
Hard/Soft Cover Paperback
Pages 224
Dimensions 6 x 9" / 15.2 x 22.8cm
ISBN Number 978-1-58115-660-7
Publisher Allworth Press
Date Published June 2, 2009
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