The Allworth Press presents this manual on building your photo business: The Photographer's Guide to Marketing and Self-Promotion, Fourth Edition by Maria Piscopo. As every successful photographer will tell you, you have to be looking for your next client while you're working with current clients. This guide for the working photographer talks about the importance of marketing, in all its permutations. Piscopo delivers easy-to-follow instructions and provides 25 case studies of top photographers to show you how it's done. You're guaranteed to keep "The Photographer's Guide" on hand for years to come as a useful reference tool. Make the most of your career with help from a knowledgeable pro.
- Condensing theory into practical, easy-to-follow instruction, Maria Piscopo explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet
- This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography