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Allworth Book: How to Grow as a Photographer: Reinventing Your Career

B&H # ALHTGAP Mfr # 1581154461
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Product Highlights
  • Author: Tony Luna
  • Path to Creative & Professional Growth
  • With Stories of Creative Entrepreneurs

How to Grow as a Photographer: Reinventing Your Career, published by Allworth Press, will help you reinvent yourself to a new beginning in photography, whether you are a mid-career professional or just starting out. Are you bored producing the same old work, but do it because it's safe? Are corporate politics, outsourcing, or the digital revolution too much for you to handle? Has a personal tragedy caused you to reevaluate your career path? If you answered yes to any of these questions, look no further than this inspirational guide.

Topics include:
--Recognize when something is wrong
--Use work-history and personal timelines to meld your passions with your career choices
--Reeducate yourself when faced with creative challenges
--Embrace risk and evaluate your assets to make your next move
--Sell your unique vision through a "Passion First" marketing approach
--Manage your time and your business effectively
--Use time-management techniques to stay focused and increase your creative output
Table of Contents
Introduction - Two Friends and a Dream
Part 1: Embracing Change
Chapter 1: Transition Analysis
Part 2: Recognition
Chapter 2: There's Something Wrong: Some Soul Searching
Part 3: Assessment
Chapter 3: Finding Your Passion... Again and Again and Again
Chapter 4: The Education of the Photographer
Chapter 5: Personal Knowledge
Chapter 6: Barriers to Entry
Part 4: Planning
Chapter 7: Marketability
Chapter 8: Networking and Preparation
Chapter 9: Financial Consideration
Chapter 10: Management Style and Time Management
Part 5: Implementation
Chapter 11: Getting it All Together
Part 6: Validation
Chapter 12: How Other Artists Have Effectively Created Change
Part 7: Reflection's on the Photographers Journey
Chapter 13: Photography and the Meaning of Life
About the Author
Tony Luna is the founder and president of Tony Luna Creative Services. He has been Artist Representative and Executive Producer for Wolfe and Company Films for the past thirty-three years, working with a wide variety of clients on editorial projects and memorable advertising campaigns for VISA, Apple/Macintosh Computers, Kawasaki Motorcycles, and Jet Skis, Honda Motorcycles, Denny's Restaurant, Taco bell, McDonald's and Disneyland Resorts
Publisher Skyhorse Publishing/Allworth Press
Subject The business of photography
ISBN Number ISBN-10: 1581154461
ISBN-13: 9781581154467
Date Published June, 2006
Pages 224
Illustrations 40
Dimensions 6.1 x 9.1 x 0.6" (155 x 231 x 1.52 mm)

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