How to Grow as a Photographer: Reinventing Your Career, published by Allworth Press, will help you reinvent yourself to a new beginning in photography, whether you are a mid-career professional or just starting out. Are you bored producing the same old work, but do it because it's safe? Are corporate politics, outsourcing, or the digital revolution too much for you to handle? Has a personal tragedy caused you to reevaluate your career path? If you answered yes to any of these questions, look no further than this inspirational guide.
--Recognize when something is wrong --Use work-history and personal timelines to meld your passions with your career choices --Reeducate yourself when faced with creative challenges --Embrace risk and evaluate your assets to make your next move --Sell your unique vision through a "Passion First" marketing approach --Manage your time and your business effectively --Use time-management techniques to stay focused and increase your creative output
Table of Contents
Introduction - Two Friends and a Dream Part 1: Embracing Change Chapter 1: Transition Analysis Part 2: Recognition Chapter 2: There's Something Wrong: Some Soul Searching Part 3: Assessment Chapter 3: Finding Your Passion... Again and Again and Again Chapter 4: The Education of the Photographer Chapter 5: Personal Knowledge Chapter 6: Barriers to Entry Part 4: Planning Chapter 7: Marketability Chapter 8: Networking and Preparation Chapter 9: Financial Consideration Chapter 10: Management Style and Time Management Part 5: Implementation Chapter 11: Getting it All Together Part 6: Validation Chapter 12: How Other Artists Have Effectively Created Change Part 7: Reflection's on the Photographers Journey Chapter 13: Photography and the Meaning of Life
About the Author
Tony Luna is the founder and president of Tony Luna Creative Services. He has been Artist Representative and Executive Producer for Wolfe and Company Films for the past thirty-three years, working with a wide variety of clients on editorial projects and memorable advertising campaigns for VISA, Apple/Macintosh Computers, Kawasaki Motorcycles, and Jet Skis, Honda Motorcycles, Denny's Restaurant, Taco bell, McDonald's and Disneyland Resorts