Hasselblad H5D-50MS Medium Format DSLR Camera with 80mm f/2.8 HC AF Lens

The H5D-50MS Medium Format DSLR Camera with 80mm f/2.8 HC AF Lens from Hasselblad combines the Multi-shot capable 50MP model of the new Hasselblad H system of medium format DSLR cameras with the standard 80mm f/2.8 HC lens. The H5D-50MS model contains a 36.7 x 49.1 mm 50MP (6132 x 8176) CCD sensor. With its large light path, it creates high resolution images with great clarity and color rendering without gradation breaks. Hasselblad's Natural Color Solution (HNCS) creates accurate colors, with natural skin tones and an ability to capture specific product colors and tones that are difficult to reproduce. The improved Hasselblad Image Processing Architecture ensures fast performance and transfer speed.

Bundled with the camera is the Hasselblad Normal 80mm f/2.8 HC Auto Focus lens for H Cameras. It is called the "Normal" lens because it is approximately equal to a 50mm lens in the 35mm format and therefore similar to the human eye's perspective. It offers high performance with solid color correction and little distortion. Its aperture range runs from f/2.8-32 and with that fast maximum aperture it is well capable of shooting in low light and hand held with fast shutter speeds.

The H5D-50MS differentiates itself from the H5D-50 with its Multi-Shot technology which captures a sequence of 4 identical shots, each offset by a one pixel increment. The sensor shifts by one pixel in each direction to capture all colors at each position. The result is detailed, full color information from the sensor with no artifacts like moiré, which is common with single shot digital capture. Designed for studio photographers whose work requires the ultimate in resolution, extremely fine details and exact color information, the H5D-50MS is ideal for capturing images of stationary items such as cars, jewelry, artwork and other high end products. For live, i.e., moving subjects, single shot capability is also available with the H5D-50MS.

The True Focus II autofocus system offers accurate auto-focusing when recomposing images and Immediate Focus Confirm (IFC) means there is no need to stop shooting to check if your shot was in focus. The DAC Automated Lens Correction System relays information about capture conditions and the specific lenses being used to tweak autofocus and metering for improved imaging results. Images are produced in the Hasselblad 3FR lossless compressed RAW files and 1/4 resolution print-ready JPEG files. RAW 3FR images are 65MB on average and TIFF 8-bit images are approximately 150MB. 

Customized settings profiles for aperture, shutter speed, AF-mode are available with the touch of one button and can be transferred to other H5D cameras. An updated Graphical User Interface makes navigation easier and the 3.0" TFT LCD Display offers clear image playback. The bright HVD-90x Eye-level Viewfinder with 3.1x image magnification and diopter adjustment is packaged with the H5D-50MS, but other viewfinders are available including the HVM Waist-level viewfinder.

Physically, the camera has a high-strength aluminum inner core and stainless steel housings for lightweight durability that is comfortable for hand-held photography. Large, ergonomic buttons and improved weather sealing are part of the H5D-50MS's new design.

The H5D-50MS and all H-system cameras are fully compatible with the HC/HCD line of central lens shutter lenses. As mentioned, these lenses integrate DAC and True Focus II technology for clear and accurate image capture. They allow flash sync at all shutter speeds, enabling the use of flash in all lighting conditions. With the optional CF adapter, all central lens shutter V system Carl Zeiss lenses can also be used.

The H5D-50MS also features a Digital Spirit Level function to assist in accurately placing the camera in a vertical or horizontal position. The camera comes with both Phocus, the Hasselblad proprietary image processing software, and Adobe Lightroom.