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Allworth Book: Pricing Photography: The Complete Guide to Assignment and Stock Prices, 4th ed.

B&H # ALPP4ED MFR # 1581158882
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Product Highlights
  • Authors: Michal Heron, David MacTavish

Pricing Photography: The Complete Guide to Assignment and Stock Prices, 4th ed. from Allworth Press written by Michal Heron and David MacTavish is the complete guide to assignment and stock prices.

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer's bookshelf.

Subject Photography/Business Aspects
Author Michal Heron and David MacTavish
Edition 4th
Hard/Soft Cover Paperback
Pages 160
Dimensions 8.5 x 0.6 x 11" (21.59 x 1.52 x 27.94 cm)
Illustrations No
ISBN Number ISBN-10: 1581158882
ISBN-13: 9781581158885
Publisher Allworth Press
Date Published January 2013

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