The Pop-up Flip-it! Deluxe from Demb Flash Products is a light modifier designed to work with the pop-up flash on select DSLR cameras. It slides into the camera's hot shoe mount and attaches snugly to the pop-up flash unit. With a mirror and reflector design, the mirror reflects the flash up toward the ceiling and back toward the reflector. The reflector can be adjusted to control the direction of the flash. It can add ceiling bounce, reflector bounce, fill flash or, with the mirror extended down, direct flash. The Pop-up Flip-it! Deluxe is a simple attachment that allows you to use your DSLR's pop-up flash as you would a hot shoe mount flash, for improved directional control and more flattering lighting.
The Pop-up Flip-it! Deluxe fits all Nikon and Canon DSLRs with pop-up flash and the Pentax K-5 and Fuji HS-30 DSLRs
The base of the Pop-up Flip-it! Deluxe locks into the camera's hot shoe mount and a band holds it snugly to the camera's pop-up flash
In addition to multi-angled bounce flash, the Pop-up Flip-it! Deluxe allows for direct flash by folding down the mirror element