Grow Your Business from Class on Demand helps you determine your strengths that clients are willing to pay for, develop your personal marketing plan, create effective marketing tools, discover what clients really need, learn killer techniques for finding work without asking for a job, and get a detailed look at using social media as part of your marketing plan.
The session wraps up with specific ideas you can put to work today to help you manage your time, manage your clients, and manage your money -- including a special section on how to determine what to charge for your time and gear.
Tips for the solo job hunter
Determine your job strengths
Solve business challenges
Take a client to lunch - and take notes
Determine what a client needs
Develop a marketing plan - for You
Create the marketing tools you need to find work
Never ask for a job
Balancing client needs vs. wants
Using social media for marketing
Sometimes you need to listen
Twitter vs. Facebook vs. Linked In
Stealing clients (and keeping the ones you've got)
Pricing your services - and gear
About the Instructor:
Larry Jordan is the most highly sought after Apple-Certified Final Cut trainer in the world. With over 30 years experience as a television producer, director, and editor with national broadcast and corporate credits, Jordan's informative and entertaining teaching style provides video editors around the world with unique techniques, methods and resources to increase productivity and enhance their skills. He's been there - he knows the pressure you are under.
Jordan reveals the hidden tips and tricks you never hear about and may never find on your own. His presentation style is well organized, succinct, and practical. Jordan's training can save you time, save you money, save your client, and save your sanity, during production and post-production.
Jordan, based in Los Angeles, writes and edits the monthly free Larry Jordan Final Cut Studio Newsletter, with essential information on Final Cut Studio. He is the author of hundreds of hours of online training and five books on Final Cut Studio. He also hosts the weekly interactive internet radio show and podcast.