Regardless of “niche,” the one thing every working photographer needs is a portfolio. Not just any thrown-together collection of images will cut it, either. A strong, concise, and impressive showcase of your talent is crucial to developing your business. If your website is your storefront, then your portfolio is your biggest and most effective sales tool. It emphasizes who you are, it shows off what you’re capable of, and it tells new customers exactly what you can do for them. Without a portfolio, you’ll be dead in the water.