avc-intra

Shock and Awe at Panasonic's Latest Offering

As a Panasonic AG-HVX200 owner, I'm quite familiar with their line of P2 cameras. In 2004, the company was the first to bring a broadcast-quality codec to the Prosumer market. Fast forward five years and they've done it again. This time in the form of the AG-HPX300, an impressive camera that blurs the lines between the professional and the Prosumer. At its price point, I can't really think of anything like it. Keep in mind, everything on the HPX300 is included; the lens is not an add-on. How cool is that? The most noticeable features are the ENG form factor and three 1080p resolution CMOS sensors. Most importantly the HPX300 incorporates Panasonic's new flagship full raster 10-bit 4:2:2 codec, AVC-Intra. If that sounds like a mouthful, don't worry, I'll explain.

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