Canon EOS 5D Mark II DSLR

Why Still Photographers Need to Start Adding Video Now

Simply put, the single best thing photographers can do right now to directly improve their business is adding video. Just as digital technology revolutionized the industry a decade or so ago, I strongly believe that fusion products—the combination of still images and motion capture—will soon become the norm in our ever-evolving industry.

Nothing’s for Everything

In one scene of this season’s finale of the television series House, the only light appears to be coming from a flashlight in a character’s hand. The picture, nevertheless, is sharp and clear with a wide range of brightness and color, allowing detail to be seen even in the face of the flashlight holder, behind its beam.

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