So I was sitting in the dining room in the lodge at Death Valley; across from me was a photographer I met while there. We were comparing notes about calendar sales. I was impressed with his and asked, “So how did you do it?" He replied, “It’s all in the marketing.” My head sunk into my hands as I looked down at my Cowboy Steak. Ughhh…there was that word again, “Marketing.” That's everybody’s mantra these days on how to succeed.