flat panel

Buying Guide
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2 years ago
Tips and Solutions

The most compelling technology story of 2009 was actually a marketing story. Samsung nearly single-handedly managed to re-label an emerging category of LCD TVs as LED TVs. The campaign was Initially received by tech-knowledgeable consumers and Samsung’s competitors as unorthodox at best, misleading at worst. After all, Samsung was still selling LCD TVs no matter whether florescent- or LED-backlit. But as the year unfolded the outrage subsided and competitors started adopting the same terminology as a brilliant marketing strategy.

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4 years ago