marketing

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Most photographers would be happy hiding behind their cameras producing beautiful images for days on end. In reality though, that’s not a good way to run a successful business. Networking, strong interpersonal relationships and a good reputation are essential to build your brand.

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1 year ago
News

Tastes vary, but I've never seen an image with a watermark that wouldn't have been better without it.

The disadvantage of using a watermark is obvious. It introduces a distracting visual element that doesn't belong in an image. The effect of a watermark on an image ranges from mildly distracting at best, to ruinous at worst. When I see a photograph with a watermark, the watermark is almost invariably the first thing I look at. If it's large and obtrusive, it's also usually the last.

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2 years ago
Tips and Solutions

The second most-asked question I receive from photographers is, "How did you start your journey as a wedding photographer?" I photographed three weddings in October of 2006, then shot 38 weddings in 2007...all without formal training or money. When I began, I dared myself to dream and fail. My husband, JD, and I planned that I'd give this whole photography thing a try for one year, and if it didn't work, I'd go back and reclaim my scholarship to law school.



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3 years ago
Tips and Solutions

In today's digital world, photographers have an infinite number of ways to promote themselves online. The most recent and most popular way is through social media.



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4 years ago