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Recently an old friend of mine made a post on Facebook about how deeply he disliked the music of a new and somewhat well-known underground band. Being a fan, I commented back asking him if he had ever sat down and listened to this group's music. He wrote back "...of course not, I just watched one of their videos on YouTube." When you watch music videos in our distracting web 2.0 world, how often do the tunes really sink in?

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2 years ago