white balance

Unless You’re an Alien, You’re All About Color

We humans looooove color! All you have to do is walk down the aisle of your local supermarket, and you can see how important color is to us humans. We’re pretty color-conscious—even if we’re not consciously thinking about it. If you’re into “visually communicating,” an eloquent way of saying “taking photographs,” then you need to be tuned into colors. And just for the record, black and white are colors. You shoot in color—but do you think in color? Do you consciously use it, manipulate it, and make it an important element in your photo, like that little thing called light?

Editor's Note: This is a guest blog post by Moose Peterson.

Vello White Balance Cards and Disc

Most of us wouldn't want a blue dog, red horse, or purple parents, but we've all had them at one time or another in our cameras. Like wearing polka dots with plaid, the light balance and your subject were just a bad match. This is where custom white balance comes in handy.

Guerilla Shooting on the High Line with Off-Camera Flash

Off-camera flash is usually associated with studio environments. However, in this twenty-five minute presentation, professional photographer Robert Harrington addresses a group that is about to go to a nearby location for some “guerilla-style" shooting. For Harrington, this style provides an opportunity to throw planning out the window and roll with whatever happens.

The Thrill of Victory: Sports Photography

There are two cardinal rules for capturing great sports photographs. First, know your equipment, and second, know the sport. There are several secondary rules that are just as important and all of these, plus more, are covered in Jeff Cable’s extensive ninety-plus-minute presentation.

Camcorder Settings Tips

This useful video uses four camcorders to clearly demonstrate a few tips that should help you improve the quality of your video recordings. The four camcorders used to illustrate these concepts are the Canon VIXIA HF M50, the Sony PJ580V, the Panasonic HC-X900K and the JVC EVERIO GZ-EX210.

Getting the Best Results from Your New Camera

Let’s face it: aside from getting together with family and friends to celebrate the holiday season, the neatest part of the holidays is the exchange of gifts. And if you’re reading this article, there’s a pretty good chance you just received a new camera, a new lens, a flash or some sort of photo-related goodie as a holiday gift (hopefully something you have been pining for).

Lowel Blender

Maintaining clean color balance when shooting stills and video in mixed lighting has long been problematic in portraiture, fashion, beauty and textile applications. But with the introduction of the Lowel Blender, maintaining color balance is easy.

White Balance: Neutral is not Always Natural

For many years, we've been told that color casts—those shifts in color towards blue or yellow—are a bad thing and should be corrected at all costs. In the film days we used color-correction (CC) filters to battle them and, in the digital age, most choose to set their cameras to auto-white-balance (AWB), in effect telling the camera to detect and neutralize color casts automatically. After all, neutral whites and lack of color casts are desirable and natural, right? Wrong!

Use Daylight White Balance for Outdoor Shooting, Not AWB

Auto white balance sounds like it solves every issue regarding colors in your pictures, but it doesn't. For example, when you shoot at sunset or sunrise, AWB wants to 'correct' the golden tones that we love so much when the sun is close to the horizon. It desaturates the yellow and red portion of the spectrum, and the colors look weak and disappointing. By contrast, if you shoot with daylight white balance, you will capture the colors you see. The yellows, reds, and oranges will be saturated and dramatic.

Reconciling Mixed White Balance Scenarios

Setting the white balance of your camera correctly basically boils down to a couple-or-three clicks through your camera’s set-up menu and a few moments of your time. Depending on your needs or mindset, you can adjust your camera’s WB settings by dialing in a specific Kelvin rating (°K) or by adjusting the Scene Mode.


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