Zeiss

Get Ready for the VR Revolution

Virtual Reality represents the first real foray that science fiction has taken into science fact for consumers. We’ve all seen advances recently in the medical, educational, and even entertainment fields that blend futuristic visions into some sort of tangible reality. But virtual reality experiences will be the first time that you and I will be able to hold the future in our hands.

But what is virtual reality? And how does it differ from augmented reality (AR)?

Now in Stock at B&H: Zeiss Loxia 21mm f/2.8 Lens

Zeiss Extends the Full-Frame Batis Line with 18mm f/2.8 Lens

Understanding Log-Format Recording

Once touted as a headlining feature on only the highest grade digital video/cinema cameras, such as the Sony CineAlta line, log (logarithmic) recording has become a mainstay on more affordable professional products, such as the Canon EOS-C series, and more accessible through prosumer products like the Sony α-series mirrorless cameras. One of the reasons log recording has become so prevalent is that it is often associated with the idea of better image quality.

9 Tips for Selecting a Cinema Lens Package

Whether you’re assembling a personal lens kit or compiling the equipment-rental list for your next film, selecting a lens package is an important decision. It can also be a daunting one, especially if you’re new to the game. So what lenses should you get? A complete set of primes? A couple of zooms? Both? The answers aren’t always clear. Ask ten DPs what their favorite lenses and focal lengths are, and you’ll likely get about as many answers.

Macro Lens Buying Guide

It is probably safe to say that many of us photographers have, either with our cameras or smartphones, tried to capture a close-up image of an insect, flower, toy, or other object. We have an idea of what we want this photograph to look like as we prepare to capture the image. We have seen and admired beautiful close-up images before but, when we nose the camera lens up to the object, the camera balks—it cannot focus close enough to create the image we want to capture.

Guide to Optics for Kids

In the comments for one of my other binocular articles, a reader pointed out that I had neglected to suggest binoculars for children. In response, we’re publishing this piece that is devoted strictly to kids, and will deal with the different types of optics we offer here at B&H: binoculars, spotting scopes, and microscopes. Buying for children presents a complicated set of contradictory ideas.

Understanding Bokeh

 
 
 

In this educational article from B&H, you will learn the definition and history of bokeh, as well tips on how to use it creatively in your photography. 

10 Accessories to Help Improve Your Mobile Photography

Guaranteed to be the one camera that is always on you, your mobile phone’s camera may or may not be your camera of choice, but it’s better than none! Here are a few tips to help you use what you have, or whip your budding mobile photography hobby into better shape.

Best of 2015: SLR Lenses

While much of the photo industry has been focusing on the continual growth of the mirrorless world, the DSLR market has also seen its fair share of growth and optical innovations throughout 2015. Anchored by the strongholds of Canon and Nikon, and garnished with Pentax, the realm of SLR lenses expands beyond the primary camera manufacturers to include several third-party manufacturers ranging from the formidable Zeiss, Sigma, and Tamron to lesser-known, up-and-coming manufacturers such as Mitakon Zhongyi and Venus Optics.

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