Ordinary people can use ordinary flash drives. But those involved in infantry, demolition, deep sea diving, espionage, smash-up derby, ultimate fighting and other rough-and-tumble activities will want a more rugged flash drive. It can’t hurt if the drive holds 64GB, either. Of course, anyone who likes cool gadgets will find the LaCie XtremKey appealing.
I'm a big fan of cameras that fit in my pocket. I'm also aware of how dainty some of the tinier digicams can be, which is why I've been even a bigger fan of the more rugged, tough digicams that have come to market over the past couple of years from Olympus, Panasonic, Canon, and Fuji. Add to this list the Pentax Optio W90.