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No, it not a full-frame camera.  The Nikon 1 series cameras are their own separate format called “CX” which is actually smaller than DX format sensors are.  The sensor size used in the CX format presents a 2.7x crop factor with the lenses mounted on them.  Below is a link to the camera packaged with the new 10-30mm lens and other accessories.  It is currently listed for $1,196.95 and is expected by Nikon to start shipping after April 17th 2014.  See the link below for further details: