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4K is on the way. In fact, it’s already here, and now is the time to prepare yourself for this next milestone in the evolution of video technology. The gradual yet inevitable implementation of 4K standards is likely to be the most significant revolution in video production since the transition from SD to HD or from tapes to solid-state media. Some may dread the change, as it represents both the beginning of a whole new learning curve and a potentially significant investment in new equipment. But rest assured that compared to the SD/HD conversion – a still all-too-fresh upheaval for many professionals – the switch to 4K should prove to be relatively painless, and B&H is prepared to help you at every step along the way.