Sharing and Selling Your Photographs Online: Comparing Flickr, Phanfare, Picasa, Shutterfly, Snapfish and SmugMug

For most photographers, capturing the image is only part of the fun. Sharing your photos is at the heart of your enjoyment—and if you're a professional—your business. There is no lack of photo-sharing services of all sizes and shapes. And as an early advocate of digital photography and inveterate technology, I've used quite a few of them over the last 10 years. But I've finally found a system that works really well for me, and solves the problems I've found with the others. I wanted to share with you some of what I've found comparing online services, and hopefully give you some ideas for ways you can share and sell your images online more effectively… 

Picking a Photo-Sharing Site

First and foremost, you need to decide what you want from a photo-sharing service. If your goal is simply to post some images that your friends can view, the solution is as simple as uploading them to Facebook, and letting your friends know in a quick post. Facebook has almost overnight become the world's largest repository of digital images, and now that they support high-resolution images, they are a great resource for simple photo sharing.

Consumer-Oriented Sites: Picasa, Flickr, Snapfish, Shutterfly

But if you'd like a solution that gives you a little more control over the organization, viewing and editing of your images, then a service designed for photographs may be what you're looking for. Flickr (owned by Yahoo!) and Picasa (owned by Google) are two of the most popular and full-featured. Flickr has a Pro version for $30 per year which I've used for years as an inexpensive way to showcase images from my photo safaris. Flickr provides a simple way to get links to slideshows and individual images, or even embed slideshows in web pages. Picasa makes money by selling storage by the gigabyte, after the incredibly tiny 1 gigabyte of free storage they provide. Picasa also has the most powerful desktop client (for Windows users at least) for image organizing and editing.

Where these services fall short for me is customization and 'commercialization.' They don't give you a way to create your own look and feel, or to present your own creative vision, other than by organizing your images into collections and keywording them. And they don't have any back end system for allowing you to make money from your images, if that's one of your goals.

Other photo-sharing sites of particular interest include the sharing options at photo-printing companies like Snapfish (now owned by HP) and Shutterfly. These are great consumer photo sharing sites. But since they are owned by photo-printing companies, you're limited to using their labs for printing, and you're essentially captive to their future business directions. Phanfare got out early with the best support for photos and videos, and I'm still a loyal user for many of my projects ( But again, they have little in the way of customization offerings, and only a few business tools. They've also raised their prices for unlimited storage of your full-resolution images to $99/year.

David's Flickr Homepage -- Fixed format with a grid-type Image Gallery Display
My Flickr Pro homepage. My galleries are nicely organized,
but I don't have any control over the overall organization.

My home pages on Phanfare and Picasa. Phanfare's is clearly
much more attractive, and can be themed, but offers limited
additional customizaiton options, and Picasa offers very few at all.

Making Your Images Look Great with Slideshows

One reason I've been a huge supporter of Phanfare is their slideshows. They are head and shoulders above those offered by other sharing services. They provide a simple way, with a few clicks, to create a show with music (yours or theirs) that really brings image collections to life. But the limits on customization and business features made it lacking as a complete solution for me. To get the equivalent quality presentation of my images without Phanfare, I needed to build a slideshow on my desktop PC using my favorite tool—Proshow Producer—and then upload it as a video to a sharing service (NOTE: I've been a fan of Photodex Proshow for years, and they've recently become a sponsor of my Nikon Digital website).

Enter SmugMug and Proshow

All of the above is the long way of telling you why I was so excited about the partnership between SmugMug and Proshow's Web Slideshow service. SmugMug is a storybook photo-sharing startup. Founded by a father-and-son team, self-funded, and manically passionate about photo sharing and their customers, they have steadily built up a loyal following. They've been adding both extensive customization capabilities and features for professionals who want to go beyond sharing, to do serious online selling.

An example slide show built from one of my SmugMug Galleries of Africa images
with a single click in ProShow/Web, and published back to SmugMug

The SmugMug/ProShow Partnership

In what is thus far a unique offering, you can seamlessly export an image gallery from SmugMug to ProShow Web—a website where with a few clicks you can create an amazing slideshow of your images complete with music, in the form of a 1080p HD video. A few more clicks lets you send the completed show back to SmugMug for integrated display in your album. The resulting quality is stunning, and since the transfers go from server to server, you don't need to re-download or re-upload anything. As a result, I found that I could do all this fancy work on my tiny netbook, since all I really needed was a web browser, once I'd uploaded the images to SmugMug the first time.

The only limits I've found to this solution are: the size of the resulting video—SmugMug only allows 10-minute videos, which is a shame—and that you need to make sure you have JPEGs for upload to SmugMug since it doesn't work with TIFFs or Raw files. ProShow Web offers quite a variety of transitions and has its own music options, or you can upload your own. However the text handling is fairly limited, so if you want more flexibility you may find yourself deciding to download the show to their desktop version of ProShow for further work, and then re-uploading.

Why SmugMug?

While many of my readers and clients have been happy clients of SmugMug for years, it was the partnership with ProShow that first got me serious about evaluating SmugMug as an option for my own work. But the more I dug in, the more impressed I was. I set up an account and spent a few hours seeing how it might fit my needs. The interface is all web-based, which is great for portability, although—like with most web interfaces—it can be a little more work to click through than a native client for your desktop. But that seems to be the future for all these offerings, except perhaps for Picasa, which has continued to pour resources into its own client software.

But all the features were there and pretty easy to find—tagging, organizing, re-arranging, captioning, rotating—really just about anything needed to set up a good-looking gallery. Plenty of sharing tools are also provided, linking to Facebook and other social networks, as well as simple-to-use email notifications and links that can be shared. A simple couple of clicks was all I needed to change the color scheme to match my website, and a couple more to set up my custom domain name.

Customizing Your SmugMug Site:

SmugMug offers more customization options than any other service I've looked at, if you sign-up for their Premium ($60/year) or Professional ($150/year) offering. They make it pretty easy to upload your own logo to use for watermarking, and to point-and-click-select what items you want on your custom home page. Like many of the services, you can also create your own custom domain name (you can see mine here) instead of using theirs (Note that this requires you to register a domain name, and to understand how to create a DNS record pointing to the photo sharing service.)

With a little more work you can use CSS (Cascading Style Sheets) the HTML standard technology for changing site appearance to create a look that is all your own. I'm not a CSS guru, so Kathy Wehunt of NVDesertDesign helped me customize my SmugMug site to match the theme and menus of my main site. SmugMug has a sizeable community of third party design consultants who can work with their members to tweak their sites to be just the way they want.

My customized SmugMug homepage showing a custom color scheme,
layout and menu items across the top.


Watermarking is becoming a vital tool for anyone who wants to protect their images on the web. With most images being used on iPhone or similar small-sized screens, even the low-resolution versions of images on the web need to be protected if you ever hope to make any money from them, or control their use. I've become a lot more vocal on this topic recently, as you can read about in my recent blog post on Protecting Your Images. SmugMug and Phanfare both offer watermarking solutions which I compare in the article.

Selling Your Images Online

Depending on how serious you are about selling your images, there is an entire range of services available to you. Ranging from dedicated-event and wedding-photographer sites, down to links to micro-stock services like that offered through Snapfish, you can put as much or as little effort into it as you want.

The most basic offering allows you to specify a mark-up (essentially your profit) for prints, and then have the website take the order, ship the print, and send you most of the profit (with them keeping a piece of course). Phanfare and SmugMug offer this as part of their Pro services. SmugMug also gives you the ability to fulfill your own orders, or choose either a consumer-oriented lab (EZprints) or a higher-quality, higher-cost, pro-oriented lab (Bay Photo). I actually found the array of pricing options SmugMug offered me for my prints almost overwhelming. I could set whether to offer—and how much to charge—for over a dozen print sizes on several different materials like canvas and metallic, in addition to standard glossy prints. All that can be set per album or by your own album templates.

A small sample of the many pricing and fulfillment options
SmugMug provides to its Pro users

If selling your images and creating a custom presence is your top priority, and you expect to make some good money from it, you might also want to look at the Pro offering from ZenFolio. At $250/year it is the most expensive of the sharing sites we're looking at here, but it is a very complete solution for serious professionals. ZenFolio actually allows you to build an entire custom site in their offering, including Guestbook, Comment, and other pages to suit your needs.

Photo Products

All of these sites are also rushing to allow customers to order everything from mouse pads to coffee mugs with photos printed on them. And of course photo books. The sites with Pro offerings will normally let you set a price on these also, which lets you make some money on each sale. However if you're really serious about selling photo-related products you may want to consider also working with a site that makes that its first priority, like CafePress, or the one that I use from time to time, Zazzle. Similarly, for photo books I have found the offerings from to be far superior to the limited book options that are part of general photo sharing sites.

Storing Your Raw Files

With digital cameras offering staggeringly high resolutions, the storage of Raw files has become a real issue for both photographers and photo-sharing sites. If you don't shoot Raw, consider yourself lucky to have avoided this issue, and feel free to skip to the next section. But if you do, read on for some thoughts on managing the issue.

Limits to SmugMug

There are a couple of limits to what you can do with SmugMug. The major ones that I've found are that it does not store TIFFs or Raw Files (although the added-fee SmugVault service will archive whatever you want) and there is a 10-minute limit on videos, including slideshows. Personally, I'm going to lobby them to increase this to at least match the 20-minute limit of Phanfare.

Shopping Tip: SmugMug does store your full-resolution uploaded JPEGs, while some other services do not. So if you want to use your online service as any type of backup or archive, make sure and check the specifics of the service and pricing plan you choose.

Free versus Paid: Who is the Customer?

One thing that stands out from comparing the variety of photo-sharing sites is the multitude of different business models. Sites with captive photo labs like Snapfish, Shutterfly and CostCo can provide you with a large array of services and storage for free (at least for now) because they expect to make money any time you print your images. Sites like Picasa and Flickr hope to monetize your presence there through advertising (whether you like it or not). Alternatively, paid-subscription sites like Phanfare and SmugMug really cater to you as the photographer—as it is your subscription revenue that provides them with their profit. So like with many of the services we choose, it is important to decide whether you want to spend a little money to get an ad-free solution focused specifically on your needs as a subscriber, or get a free service that uses your images as a means to an end.

That isn't to take anything away from the free services. Flickr, in particular, has an incredibly dedicated team of developers who continually push the envelope in tagging and organization, and a zealous third-party developer community responsible for hundreds of plug-ins and uploaders. But at the end of the day they are driving to sell advertising as part of the Yahoo! Family, just like Picasa is for Google.

Other Considerations

A full review of all the available services and their features would take an entire book, but I'll pass along some other features that may be important to you when picking a photo-sharing service that you'll want to check on:

  • Password protection by album, so that you can keep your private images private
  • Watermarking of images, to help prevent image theft
  • Choice of image printing labs—ideally an option for inexpensive "consumer" fulfillment, and a more expensive "pro" quality print
  • Does the service put ads on your page(s)?
  • Does the service offer a good mobile solution so that your friends, family and clients can review your images on their Smartphones or tablet?
  • Organization and Tagging Options (Galleries, Keywords, Geotagging, Collections of Galleries, etc.)

Photo Sharing Site Feature Comparison Pages:

While these are some of the best-known and most-popular names in photo sharing, there are certainly dozens of other options, so please do feel free to add comments to this post with your experiences, either with the ones we've covered, or your own personal favorite site.

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The last time I checked their terms of service, Facebook asserts a license to re-use any image you post.  Ask yourself if you want to relinquish such control over your creative work before going to Facebook as your primary photosharing site.  Flickr provides as much convenience as Facebook, IMHO, without taking any of your IP rights in exchange, as far as I know.

David G--You raise a really important point. Services which are free or mostly free often have use/license terms that have some tricky clauses. In the case of Facebook I don't think it is so much that they intend to (or even have the rights to) blatantly rip-off and resell your images but they _do_ have a massively extensive and perpetual network with almost countless pages, users and applications so they have carved out some pretty broad rights to allow them to run that service using any uploaded photos without having to worry about it.

As you point out if you're at all concerned about maintaining full control over your images neither their license nor Zuckerbergs comments about it are all that reassuring.--David

While I still think safe cloud storage of raw files is an expensive luxury for most photographers (although a business critical need for others) SmugMug has made it a little more affordable by cutting their pricing to $.14/GB/month (from $.22). As far as raw storage goes that frankly doesn't seem too cheap but they do have integrated visual browsing with graphic file viewers & will bundle your NEFs, TIFs & JPEGs of the same image together (assuming they all have the same file name).

With 2TB home drives costing $100 now clearly the cloud isn't a pure cost savings--2TB of SmugVault will set you back many times that amount each year (and there are additional per GB fees for the upload and download). Even the tout of cutting electric bills only makes a small dent in the cost of cloud storage. But unless you are really disciplined about backups and offsite archiving the real benefit is the long term safety of your images and other valuable data in the cloud compared to sitting on a hard drive in your home or office that will eventually fail. 

If you are looking at cloud storage for a reliable archive make sure and check the specifics of how it is implemented. The recent issues with Amazon's less expensive storage system losing data is a cautionary tale. Make sure whatever service you use has built a reliable and redundant system on top of their cloud disk farm.

--David Cardinal,

I was hoping to get serious with selling my images but it seems Picasa is letting people order them without me knowing unless i'm just stupid lol and too new to all this. Any help on this (selling images) would be appreciated. Thank you.

Hi David,

Thanks for your review.

I've never used a site like those you discussed so I'm completely clueless.

You managed to deal, in one short paragraph, with the question I tried to answer by spending half an hour stumbling around Shutterfly's site.

So far my experience has been far from pleasant.

I found that many batches of photos that I've donated to a religious organization, for internal use only, have been posted to Shutterfly.

The man in charge is well aware that my intention was to sell my work.

My question for you is this, is it possible that this group is using Shutterfly simply as a way of displaying my photos or is it made abundantly clear, during the posting process, that there is the potential for revenue?

I also hope you can advise me as to my options?

The images are all marked with my name by way of copyright.

If I contact Shutterfly and explain the situation do I have the right to demand that they either redirect the revenue or take down the images?

I'm also concerned about the legalities involved.

I'm very new at this and don't know what my obligations are to the subjects.

I have no model releases for these images.

Do you cross some kind of Rubicon if there's money involved?



Was looking at this to see where to go, since I'm having issues with smugmug.  I would have been in agreement with you about the website until this pass week.  They've changed up a couple of things over the weekend and now any photos you post, that shows in a small or medium format, is free for however knows how to download.  They did this change without telling their customers.  I'm livid with them right now!  I had to find this out the hard way and lost a ton of sales for a charity this past week and their so called "help" will send you two emails every other hour with the same answers, really annoying when you're trying to figure out how to correct the problem.  I'll never use them again.  

Try You set the price for your media and keep 70 percent commission on all sales; unheard of and unbeatable in the stock industry. You receive monthly payments with no minimum of earning.
 Go to for details. Cheers.

They've changed up a couple of things over the weekend and now any photos you post, that shows in a small or medium format, is free for however knows how to download.  They did this change without telling their customers.  I'm livid with them right now!  I had to find this out the hard way and lost a ton of sales for a charity this past week and their so called "help" will send you two emails every other hour with the same answers, really annoying when you're trying to figure out how to correct the problem.  I'll never use them again.

Thank You :


As far as Selling prints of your work, there is etsy, cafepress, zazzle, and deviantart. Etsy for me is too much of a hassle b/c I need to actually handle the shipping and printing and everything.

Personally I use as a printer and shipper of my work. they give you a whole gallery option and pricing plans. They have their bare minimum prices, and you keep anything over that amount. Say it costs them $2.30 to print out and ship an 8×10 print. if you price it for $12, you get 10 bucks.

Here is an example of my smugmug gallery.
Hope this helps, and keep up the hard work! If you DO decide to use them, sign up with this link and it will save you 20%

Also, you want to get all of your social media networks on par with one another, make it easy for people to be connected with you. on my homepage you can see that I have links to all of my different outlets (twitter, facebook, instagram ebay etc.)

Keep up the hard work!

But I can right click and do "Save As" on your pictures... Check your settings!

Thanks for the heads up Monica!!

Dear David:

Excellent review.  What about comparing the ability for clients or friends to download photos via a URL, e.g., Flickr does not allow you to do this? Thaks - George 

I would like to know the difference in the sites you mention as to protection levels for photo downloads, not including FB...which IMHO, has ruined sales of most photographers.  I thought I had locked my photos down, but seems iphones provide a loophole to capture/download. Is there a site that protects against iphone-type downloads?

In this case of Facebook I don't think it is so much that they intend to (or even have the rights to) blatantly rip-off and resell your images but they _do_ have a massively extensive and perpetual network with almost countless pages, users and applications so they have carved out some pretty broad rights to allow them to run that service using any uploaded photos without having to worry about it. Thanks !

Thank you! What about Foursquare?

Foursquare is mainly a social check in service. I would not use it for online photo storage. The photos you upload to it are mainly for location reviews.

Was looking at this to see where to go, since I'm having problems with smugmug.  I would have been in contract with you about the web page until this successfully pass 7 days.  They've modified up a pair of factors over the end of the week and now any images you publish, that reveals in a little or method structure, is 100 % free for however knows how to obtain.  They did this modify without informing their clients.  I'm livid with them right now!  I had to discover this out the difficult way and missing a ton of revenue for a charitable organisation this previous 7 days and their so known as "help" will deliver you two e-mails every other time with the same solutions, really frustrating when you're trying to determine how to appropriate the issue.  I'll never use them again. 

Has the problem with Smugmug giving work away, noted by Susan 10 months ago, been resolved?

Also, what type photography sells the best on Smugmug? I want to sell wildlife photography and sports shots. Is there a better site for me to use?

Love the product last year. Now paying double.  And it no longer works.
They admit that they have a problem, but no solution yet.  They should suspend
charging their customers until it fixed.  Their response is you can cancel anytime. I put an investment of time and money, now all my work is worthless.

I was looking for the best photosharing site and i found the used it and had a great experience to use this site,so i would like to recommend this site to everyone.

I recomment the for photo sharing among all the photo sharing app. As it is extremly flexible to use, provide unlimited storage capacity and totally private.Cherish your special memories with your loved ones with whome you want to share.

I'd love to hear about a site that would allow to upload photos, sort them in albums and allow me to apply user level restrictions, so I can share albums to certain groups of people,
such as family, friends and social groups.

Apart from this list, I use Google photos too where in I like stories and auto effects features a lot. You can also check key features of every site here: top photo sharing websites


If I understood correctly, Flickr is another way to display your photos, right? If someone wanted to buy a picture that they see on Flickr, they would have to contact the buyer via email, I guess. They is no other way for them to buy a picture like the smug smug site or the 500px site by clicking a button for purchasing the picture within the site, right? I would like to know if Flickr is a good platform to sell pictures if you are a professional photographer please? Many thanks


Flickr is a network and storage site. It can be used to drive people to your personal site with a link provided in the description. There is no purchase option on flickr.

I like Flickr above all it's user-friendly. You can also add on your list it's hassle-free to use as well.