Who Knew B&H Sells Screen Goo?


There was a time when many households contained a projector screen, used mainly to show 8mm and Super 8 home movies and slide shows. Unfortunately for the manufacturers of those screens, camcorders and digital cameras made them more or less obsolete. Once people were given the ability to present home movies and slide shows on a TV, there was no longer any need to haul out the projector and screen and dim the lights. Most of those screens were left to waste away in basements. 

But what goes around comes around. Projector screens in the home have seen a resurgence with the advent of digital projectors. The main difference is that you don’t see too many of those flimsy pull-down units; people with the wherewithal have entire rooms devoted to home entertainment, with giant screens that are custom tailored to fit the room’s size and décor. B&H carries hundreds of projector screens, in all different sizes and price points. Some of them are ideal for custom home theaters. But if you want a screen with a custom size or shape, there's nothing quite like Screen Goo.

Screen Goo is a water-based paint that can be applied to almost any paintable surface. It forms a highly reflective acrylic coating that transforms the surface into a high-performance screen. You can create any imaginable screen size, provided you have the space, and in any shape, including curved or rounded screens. It’s much easier to create a screen with a custom size or shape with Screen Goo than it is with other store-bought offerings. Screen Goo is ideal for home theater, commercial, educational and industrial applications. 

If you’re wondering why you can’t just paint your screen with ordinary house paint, the answer is that you can. Go ahead and try it. But you’ll find that video projected onto ordinary paint lacks the depth, vivid color and contrast that you see with a real screen, or with Screen Goo. House paint is formulated to reflect only the portion of light that produces the desired color. Screen Goo, on the other hand, is blended to reflect and disperse the complex light patterns produced by video projectors. Unlike house paint, which consists of one or more coats of the same mixture, a proper Screen Goo application consists of a reflective base coat and a diffusive finishing coat, which combine to produce a screen that’s highly reflective, with great color accuracy, wide viewing angles, high contrast and a pronounced sense of depth. 

Goo Systems offers different Screen Goo products depending on the lighting conditions in the room in which you’re installing the screen, and the type of projector you have. There are three basic types of Screen Goo: Reference White, High Contrast and Max Contrast. Reference White Screen Goo is best suited for rooms where you have complete light control and are using a projector that outputs at least 12 ANSI Lumens per square foot of screen area. High Contrast Screen Goo is best for rooms with moderate ambient light levels and with projectors outputting at least 25 ANSI Lumens per square foot of screen area. Max Contrast Screen Goo should be used in rooms with high ambient light levels and with projectors outputting at least 35 ANSI Lumens per square foot of screen area. This is not exactly a rating of the projector, but rather how much light it throws at a particular size screen from a specific distance. 

Other Screen Goo products include Ultra Silver 3D, engineered for high gain, high-contrast applications such as 3D video, and Ultra Black Border which is a non-reflective black paint used to create a border around Screen Goo screens.

To create a Screen Goo screen you will need to apply both a Reflective Coat (Reference White, High Contrast, Max Contrast or Ultra Silver 3D), plus a Finishing Coat, followed by an optional Ultra Black Border. You might find it easier to purchase the Reflective Coat and Finishing Coat in pairs. You can also purchase a Complete Screen Goo Kit

Screen Goo can be purchased in containers ranging from just 120 ml (about 4 ounces) all the way up to 16 liters (about 4.2 gallons) depending on how big a screen you want to create. A good rule of thumb is that 1000 ml will cover roughly 50 square feet if rolled on, or 40 square feet if sprayed on, and you would need 1000 ml each of the Reflective Coat and the Finishing Coat. 

Goo Systems has a neat utility that will recommend the type and amount of Screen Goo you will need based on your answers to questions such as the size of your screen, how bright the room is, what projector you have, whether you’ll be spraying or rolling the Goo, how you want video to appear, and other important factors, (http://goosystems.com/goo.php). 

Of course, you can always chat online with an Associate from the expert sales team at B&H or speak to them by phone (800.606.6969 or 212.444.6615) for answers to any questions you might have regarding Screen Goo or any of the other products that B&H carries. 

Screen Goo can be applied to any smooth paintable surface, which should be sanded if it’s not smooth to begin with. It can be rolled on or sprayed on, but if you have no experience painting you should find someone who knows how to paint, professional or otherwise. Before you mark off and start painting your screen, you should mount your projector in its permanent location and project a test image to make sure it’s level, that its adjacent edges are parallel and that the corners are square. Then you’re ready to mask off the area and begin painting. It’s as simple as that. Who knew?